GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Alienware generated a revenue split of 55.6% on Amazon and 44.4% on Best Buy between January and May 2026. The brand's average product price stood at $728.50 during this period, reflecting a premium positioning in its category. Notably, Alienware's average price increased by 8.9% over the tracked timeline, with the most recent month alone seeing an 11.0% jump. However, this price growth coincided with an overall revenue decline of 18.4%, suggesting that higher pricing may be impacting sales volume. The data indicates a potential trade-off between Alienware's pricing strategy and its top-line revenue performance across these two major retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Alienware.
BY REVENUE
Alienware sells 56% online and 44% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 69% in Jan to 48% in May.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 28K ratings on 2 retailers, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
