GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Alienware posted an average product price of $892.88, with Amazon commanding 65.2% of revenue share at a significantly higher average price of $1,283.71 compared to Best Buy's $568.89. Notably, Alienware's overall revenue dropped 45.6% since December 2025, with February 2026 alone seeing a 28.6% decline versus January. Despite the revenue downturn, average prices have risen 5.0% since December 2025, suggesting a shift toward higher-priced product sales even as volume contracts. On Best Buy, Alienware's top-performing product was the AW3225DM 32" gaming monitor at $319.99, tying at 18.5% revenue share with the premium 16X Aurora gaming laptop priced at $1,912.55, highlighting a polarized demand across price segments. These trends indicate that Alienware is navigating a challenging period of declining sales volume while maintaining pricing power across its portfolio.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Alienware.
