GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to September 30, 2026 shows Alienware, a brand owned by Dell Technologies (NYSE: DELL), navigating a contracting demand environment. Best Buy accounted for the larger share of offline revenue at 53.2%, with Amazon close behind at 46.8%, pointing to a balanced two-retailer footprint rather than reliance on a single partner. Revenue declined 24.4% over the tracked period, including a 13.2% month-over-month drop in the most recent month. Average product price landed at $595.12 across the period, down 5.1% overall, suggesting a shift in mix toward lower-priced units. That trend reversed slightly at the end of the window, with the latest monthly average price rising 7.7% to $618.07, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 46% online and 54% offline. Online runs through 1 channel; offline through 1.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 24K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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