GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Alienware generated a revenue split of 55.6% on Amazon and 44.4% on Best Buy between January and May 2026. The brand's average product price stood at $728.50 during this period, reflecting a premium positioning in its category. Notably, Alienware's average price increased by 8.9% over the tracked timeline, with the most recent month alone seeing an 11.0% jump. However, this price growth coincided with an overall revenue decline of 18.4%, suggesting that higher pricing may be impacting sales volume. The data indicates a potential trade-off between Alienware's pricing strategy and its top-line revenue performance across these two major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 47% online and 53% offline. Online runs through 1 channel; offline through 1.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 28K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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