GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Alienware—a brand of Dell Technologies (NYSE: DELL)—saw its in-store revenue decline 5.3% over the January 1 to June 30, 2026 period across the Best Buy and Amazon channels tracked. Dell's common stock is listed on the New York Stock Exchange under the ticker symbol "DELL." Grips Intelligence data shows Best Buy led with a 53.3% revenue share, narrowly ahead of Amazon at 46.7%. The brand's average product price also softened, dropping 12.8% month-over-month to $597.99 and declining 3.2% over the full period. These trends point to sustained pricing and revenue pressure for Alienware across its key retail channels in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Alienware on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Alienware.
BY REVENUE
Alienware sells 48% online and 52% offline. Online runs through 1 channel; offline through 1.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 33K ratings on 2 channels, Alienware averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,810.02
Price
$2.39M
Revenue
$1,076.96
Price
$2.2M
Revenue
$2,032.92
Price
$1.97M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
