GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Affresh generated the majority of its revenue through Amazon, which accounted for 89.4% of total revenue share between January and May 2026, followed by Menards (5.1%), Lowe's (4.1%), and Ace Hardware (1.4%). The brand maintained an average product price of $10.53 across all tracked retailers during this period. Affresh demonstrated strong growth momentum, with overall revenue increasing by 17.4% over the tracked timeframe. Average pricing also trended upward, rising 8.6% overall, suggesting either strategic price adjustments or a shift in product mix toward higher-priced items. These trends indicate that Affresh is strengthening its market position while maintaining a value-oriented price point across key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.69M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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