GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Affresh—a brand owned by Whirlpool Corporation (NYSE:WHR)—generated overall revenue growth of 3.4% between January 1 and June 30, 2026, across tracked retail channels including Amazon, menards.com, lowes.com, and acehardware.com. Amazon dominated the sales mix, capturing 88.3% of revenue share, while the three brick-and-mortar retail sites collectively accounted for the remaining 11.7%. The brand's average product price held steady at $10.59, edging up 0.5% over the period to reach roughly $11.00. However, more recent momentum softened, with revenue declining 5.5% month-over-month in the latest reading during the April–June 2026 timeseries window. This mix of steady pricing, Amazon concentration, and near-term revenue pullback highlights the key dynamics shaping Affresh's performance according to Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.63M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
