GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Affresh generated the majority of its revenue through Amazon, which accounted for 89.4% of total revenue share between January and May 2026, followed by Menards (5.1%), Lowe's (4.1%), and Ace Hardware (1.4%). The brand maintained an average product price of $10.53 across all tracked retailers during this period. Affresh demonstrated strong growth momentum, with overall revenue increasing by 17.4% over the tracked timeframe. Average pricing also trended upward, rising 8.6% overall, suggesting either strategic price adjustments or a shift in product mix toward higher-priced items. These trends indicate that Affresh is strengthening its market position while maintaining a value-oriented price point across key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Affresh.
BY REVENUE
Affresh sells 90% online and 10% offline. Online runs through 1 retailer; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 4.69M ratings on 4 retailers, Affresh averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 4.69M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
