GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Affresh from January 1 to September 30, 2026 across Amazon, lowes.com, menards.com and acehardware.com shows a brand heavily concentrated in a single channel. Amazon alone accounts for 88.8% of year-to-date revenue, leaving lowes.com and menards.com tied at 4.8% each and acehardware.com at just 1.5%. The average product price sits at $10.74 across the tracked period, though pricing has softened materially in recent months. Between July and September 2026, the average price fell 12.4% overall to $9.98, including a 7.4% month-over-month decline in the latest period. Revenue followed the same trajectory for the brand, which is owned by Whirlpool Corporation (NYSE: WHR), dropping 13.8% over the quarter and 6.6% in the most recent month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.35M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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