GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026 shows Pole-Wrap operating with a heavily concentrated retail footprint. Home Depot accounted for 93.2% of year-to-date revenue, leaving Lowe's with just 6.8%, an imbalance that leaves the brand's performance closely tied to a single retail partner. Revenue momentum weakened over the May–July window, falling 9.6% month over month and 32.9% across the tracked period overall. Pricing moved in the opposite direction, with the average price climbing 9.4% over the same stretch to $109.94 in the latest month, against a year-to-date average of $102.76. That divergence between rising prices and falling revenue suggests unit volumes are contracting faster than headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pole-Wrap on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pole-Wrap.
BY REVENUE
Pole-Wrap sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 17K ratings on 2 channels, Pole-Wrap averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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