GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pole-Wrap generated an average product price of $101.57 across tracked retailers between January and March 2026. The brand's revenue is overwhelmingly concentrated at Home Depot, which accounts for 96.1% of total revenue share, with Lowes.com capturing the remaining 3.9%. Despite a 14.5% month-over-month revenue increase in the most recent month of the period, Pole-Wrap experienced an overall revenue decline of 50.4% across the quarter. Average pricing also trended downward during Q1 2026, dropping 8.8% over the tracked period, suggesting possible promotional activity or shifts in product mix. Among its top-selling products at Home Depot, the 96 in. x 48 in. Oak Basement Column Cover leads at a $206.18 average price point, while the MDF variant follows at $184.09.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Pole-Wrap on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Pole-Wrap.
BY REVENUE