GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026 shows Pole-Wrap, a family-owned brand with no parent corporation, concentrating 92.8% of its year-to-date revenue at homedepot.com, with the remaining 7.2% coming from lowes.com. The brand commands an average product price of $106.03, a premium positioning that has edged up 1.1% across the period. Momentum through the summer was mixed: revenue rose 7.2% month over month in the most recent period, yet remains down 3.1% overall since the start of the June–August window. Average price climbed to $113.00 in the latest month, a 2.8% monthly increase that suggests pricing power is offsetting softer volume. Home Depot's assortment skews toward higher-ticket items such as the 96 in. x 48 in. Oak Basement Column Cover at $207.90, well above the brand's overall average price point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pole-Wrap on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pole-Wrap.
BY REVENUE
Pole-Wrap sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Pole-Wrap averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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