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Dec 2025
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Home/Insights/Retailers/youtheory.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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133.3K
Revenue
Dec 25
39.8K
Sessions
Dec 25
6.5-7.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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youtheory.com is a website that offers a range of products in various categories, including health, wellness, and beauty. The site hosts an assortment of dietary supplements, skincare items, and personal care products. Additionally, youtheory.com provides educational content related to product ingredients and health tips.

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youtheory.com Annual Revenue and Growth

youtheory.com's annual sales on its online store amounted to $1.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
youtheory.com revenue by year

youtheory.com's monthly revenueOVER TIME
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Over the past three months, youtheory.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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youtheory.com revenue growth for last six months
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OVERVIEW
In December 2025, youtheory.com, a player in the health sector, generated online sales of $133,292, surpassing the industry median of $97,286. With a strong conversion rate between 6.50-7.00%, youtheory exceeds the high benchmark of 5.42%. Its average order value (AOV) ranges from $25-50, considerably lower than the industry's high of $363. The site recorded 39,822 sessions, above the median of 27,706 but significantly lower than walgreens.com’s 74,557,289 sessions, the top performer in the health category. Overall, youtheory demonstrates robust sales performance and a commendable conversion rate amidst competitive dynamics.
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youtheory.com competitors

In December 2025, youtheory.com reported a revenue of $133,292 from 2,745 transactions and 39,822 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 6.50% to 7.00%. Comparing this data to its competitors, we can see that youtheory.com falls in the middle range in terms of revenue. codeage.com leads with $306,116 in revenue from 3,601 transactions and 230,674 sessions, while vitalproteins.com follows closely behind with $403,044 in revenue from 7,244 transactions and 208,732 sessions. However, youtheory.com outperforms competitors like themacateam.com and qunol.com in terms of conversion rate. Overall, youtheory.com holds its own among its competitors, showing strength in both revenue and conversion rate.

themacateam.com screenshot
#1 themacateam.com
24.3K
Revenue
69.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
codeage.com screenshot
#2 codeage.com
306.1K
Revenue
230.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitalproteins.com screenshot
#3 vitalproteins.com
403K
Revenue
208.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
39.7K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
qunol.com screenshot
#5 qunol.com
108.2K
Revenue
226.2K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
youtheory.com vs top market performers
youtheory.com
top retailers
conversion rate vs average order value for youtheory.com and its competitors
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Revenue share by device at youtheory.com

In December large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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youtheory.com channels

Identify top traffic channels that drive growth for youtheory.comand discover how performance of traffic channels has changed over time.

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youtheory.com Google Ads spend

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youtheory.com devices

Review youtheory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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youtheory.com top markets

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youtheory.com country & global rank

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