Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/youtheory.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for youtheory.comyoutheory.com

Start benchmarking for free
Sign in with GoogleSign up with Google
131.3K
Revenue
Sep 25
67.2K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
Loading...

youtheory.com is a website that offers a range of products in various categories, including health, wellness, and beauty. The site hosts an assortment of dietary supplements, skincare items, and personal care products. Additionally, youtheory.com provides educational content related to product ingredients and health tips.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

youtheory.com Annual Revenue and Growth

youtheory.com's annual sales on its online store amounted to $1.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
youtheory.com revenue by year

youtheory.com's monthly revenueOVER TIME
View real-time data

Over the past three months, youtheory.com revenue has experienced growth of 7%, compared to the preceding three months.

View real-time data
youtheory.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, youtheory.com generated $131,285 in online sales, surpassing the HEALTH industry median of $86,581, yet significantly lower than industry leader walgreens.com at $147,913,429; their conversion rate of 3.50-4.00% falls below the sector's high of 5.22%, while their average order value (AOV) of $50-75 is competitive but well below the $381 peak; with 67,161 sessions, youtheory.com notably exceeds the industry median of 24,842, indicating a robust visitor engagement despite performance gaps in conversion and AOV when compared to top competitors.
Read more

youtheory.com competitors

In September 2025, youtheory.com generated a revenue of $131,285 with 2,608 transactions and 67,161 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, themacateam.com had a revenue of $19,558 with 359 transactions and 54,903 sessions, a lower conversion rate of 0.50-1.00%. codeage.com outperformed youtheory.com with a revenue of $241,980, 2,771 transactions, and 181,018 sessions, featuring a higher AOV of $75-100 but a lower conversion rate of 1.50-2.00%. vitalproteins.com excelled with a revenue of $398,084, 7,098 transactions, and 280,924 sessions, with a similar AOV range but a slightly lower conversion rate of 2.50-3.00%. natren.com matched youtheory.com's conversion rate but had a higher AOV of $150-175, while qunol.com lagged behind in revenue and conversion rate.

themacateam.com screenshot
#1 themacateam.com
19.6K
Revenue
54.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
codeage.com screenshot
#2 codeage.com
242K
Revenue
181K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitalproteins.com screenshot
#3 vitalproteins.com
398.1K
Revenue
280.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
63.6K
Revenue
10.5K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
qunol.com screenshot
#5 qunol.com
65.6K
Revenue
230.1K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
youtheory.com vs top market performers
youtheory.com
top retailers
conversion rate vs average order value for youtheory.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at youtheory.com

In September large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

youtheory.com channels

Identify top traffic channels that drive growth for youtheory.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

youtheory.com Google Ads spend

Evaluate youtheory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

youtheory.com devices

Review youtheory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

youtheory.com top markets

Explore youtheory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

youtheory.com country & global rank

Assess the ranking of youtheory.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard