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Nov 2025
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Home/Insights/Retailers/youtheory.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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111.6K
Revenue
Nov 25
44K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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youtheory.com is a website that offers a range of products in various categories, including health, wellness, and beauty. The site hosts an assortment of dietary supplements, skincare items, and personal care products. Additionally, youtheory.com provides educational content related to product ingredients and health tips.

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youtheory.com Annual Revenue and Growth

youtheory.com's annual sales on its online store amounted to $1.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
youtheory.com revenue by year

youtheory.com's monthly revenueOVER TIME
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Over the past three months, youtheory.com revenue has experienced growth of 17%, compared to the preceding three months.

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youtheory.com revenue growth for last six months
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OVERVIEW
In November 2025, youtheory.com, operating in the health sector, generated online sales of $111,580, surpassing the industry median of $88,366, while its conversion rate of 5.00-5.50% remained competitive, exceeding the low benchmark of 1.39% and closely approaching the high of 5.5%. The average order value (AOV) ranged from $25 to $50, considerably below the high of $370. Additionally, the site attracted 43,954 sessions, well above the median of 24,054 in its category, but significantly behind walgreens.com, the top performer with 57,360,068 sessions and revenue of $159,710,012.
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youtheory.com competitors

In November 2025, youtheory.com generated a revenue of $111,580 from 2,288 transactions and 43,954 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 5.00-5.50%. Comparing this to its competitors, themacateam.com had a revenue of $26,008 from 451 transactions and 50,810 sessions, with an AOV of $50-75 and a conversion rate of 0.50-1.00%. codeage.com outperformed youtheory.com with a revenue of $320,157 from 3,629 transactions and 252,846 sessions, boasting an AOV of $75-100 and a conversion rate of 1.00-1.50%. vitalproteins.com also surpassed youtheory.com, with a revenue of $478,513 from 8,197 transactions and 208,732 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. natren.com and qunol.com performed similarly to youtheory.com in terms of revenue, transactions, sessions, AOV, and conversion rates.

themacateam.com screenshot
#1 themacateam.com
26K
Revenue
50.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
codeage.com screenshot
#2 codeage.com
320.2K
Revenue
252.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vitalproteins.com screenshot
#3 vitalproteins.com
478.5K
Revenue
208.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
26.3K
Revenue
7.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
qunol.com screenshot
#5 qunol.com
107.6K
Revenue
263.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
youtheory.com vs top market performers
youtheory.com
top retailers
conversion rate vs average order value for youtheory.com and its competitors
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Revenue share by device at youtheory.com

In November large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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youtheory.com channels

Identify top traffic channels that drive growth for youtheory.comand discover how performance of traffic channels has changed over time.

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youtheory.com Google Ads spend

Evaluate youtheory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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youtheory.com devices

Review youtheory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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youtheory.com top markets

Explore youtheory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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youtheory.com country & global rank

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