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Mar 2026
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Home/Insights/Retailers/youtheory.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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143.6K
Revenue
Mar 26
30.2K
Sessions
Mar 26
9.5-10.0%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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youtheory.com is a website that offers a range of products in various categories, including health, wellness, and beauty. The site hosts an assortment of dietary supplements, skincare items, and personal care products. Additionally, youtheory.com provides educational content related to product ingredients and health tips.

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youtheory.com Annual Revenue and Growth

youtheory.com's annual sales on its online store amounted to $1.5M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
youtheory.com revenue by year

youtheory.com's monthly revenueOVER TIME
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Over the past three months, youtheory.com revenue has experienced growth of 24%, compared to the preceding three months.

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youtheory.com revenue growth for last six months
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OVERVIEW
In March 2026, youtheory.com generated $143,579 in online sales, significantly surpassing the health industry's median of $93,471, while its conversion rate of 9.50-10.00% well exceeds the industry's high of 5.0%. With an average order value (AOV) ranging between $25-50, youtheory's performance is robust compared to the industry's high of $360. The website attracted 30,244 sessions, slightly above the median of 26,828 in HEALTH, yet far below the industry leader, walgreens.com, which boasted 60,662,904 sessions and revenue of $117,045,566, highlighting both growth opportunities and competitive challenges for youtheory.
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youtheory.com competitors

In March 2026, youtheory.com generated a revenue of $143,579 with 2,923 transactions and 30,244 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 9.50-10.00%. Comparing this to its competitors, themacateam.com had a revenue of $19,790 with 340 transactions and 62,356 sessions, featuring an AOV of $50-75 and a conversion rate of 0.50-1.00%. codeage.com outperformed youtheory.com with a revenue of $249,415, 2,727 transactions, and 185,557 sessions, along with an AOV of $75-100 and a conversion rate of 1.00-1.50%. vitalproteins.com led the pack with a revenue of $506,690, 8,886 transactions, and 256,984 sessions, offering an AOV of $50-75 and a conversion rate of 3.00-3.50%. While youtheory.com has a competitive conversion rate, it may need to increase its AOV and overall revenue to match up to the performance of some of its competitors in the industry.

themacateam.com screenshot
#1 themacateam.com
19.8K
Revenue
62.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
codeage.com screenshot
#2 codeage.com
249.4K
Revenue
185.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vitalproteins.com screenshot
#3 vitalproteins.com
506.7K
Revenue
257K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
natren.com screenshot
#4 natren.com
71.9K
Revenue
26.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
qunol.com screenshot
#5 qunol.com
99.3K
Revenue
230.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
youtheory.com vs top market performers
youtheory.com
top retailers
conversion rate vs average order value for youtheory.com and its competitors
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Revenue share by device at youtheory.com

In March large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on youtheory.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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youtheory.com channels

Identify top traffic channels that drive growth for youtheory.comand discover how performance of traffic channels has changed over time.

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youtheory.com Google Ads spend

Evaluate youtheory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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youtheory.com devices

Review youtheory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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youtheory.com top markets

Explore youtheory.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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youtheory.com country & global rank

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