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Jul 2025
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Home/Insights/Retailers/xaphoon.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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6.9K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
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Xaphoon.com is an online platform that offers a variety of musical instruments for sale. The website provides a diverse range of products, while focusing on offering high-quality Xaphoons for musicians. Additionally, the website offers related accessories for purchase, providing a comprehensive shopping experience for music enthusiasts.

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xaphoon.com's revenueOVER TIME
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Over the past three months, xaphoon.com revenue has experienced decline of 44%, compared to the preceding three months.

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xaphoon.com revenue decline for last six months
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OVERVIEW
In July 2025, xaphoon.com, an MUSIC website, generated $6,876 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $175-200. This performance falls below the median revenue of $50,773 and AOV of $653 in the industry, as well as the high conversion rate of 3.54%. However, xaphoon.com's 1,271 sessions outperformed the median of 15,877 but pales in comparison to reverb.com's 15,735,439 sessions. Overall, xaphoon.com's performance metrics show potential for growth in revenue and conversion rate optimization.
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xaphoon.com competitors

In July 2025, xaphoon.com, a niche music instrument website, reported a revenue of $6,876 from 36 transactions and 1,271 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. In comparison, its competitor eriktheflutemaker.com performed significantly better, with a revenue of $33,360 from 233 transactions and 7,143 sessions. Despite having a lower AOV of $125-150, Erik the Flutemaker boasted a higher conversion rate of 3.00-3.50%. While xaphoon.com may have a higher AOV, eriktheflutemaker.com's superior conversion rate and higher number of transactions and sessions indicate a stronger overall performance and customer engagement, showcasing areas where xaphoon.com could potentially improve to compete more effectively in the market.

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#1 eriktheflutemaker.com
33.4K
Revenue
7.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
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xaphoon.com vs top market performers
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conversion rate vs average order value for xaphoon.com and its competitors
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Revenue share by device at xaphoon.com

In July large majority of sales on xaphoon.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on xaphoon.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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xaphoon.com channels

Identify top traffic channels that drive growth for xaphoon.comand discover how performance of traffic channels has changed over time.

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xaphoon.com Google Ads spend

Evaluate xaphoon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xaphoon.com devices

Review xaphoon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xaphoon.com top markets

Explore xaphoon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xaphoon.com country & global rank

Assess the ranking of xaphoon.com among other retailers within its primary country and worldwide.

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