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Nov 2025
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Home/Insights/Retailers/workhorseirons.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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18.6K
Revenue
Nov 25
6.6K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Workhorseirons.com is a website that sells tattoo equipment and supplies. Their range includes tattoo machines, power supplies, tattoo needles, grips, inks, and other accessories. The website offers a variety of options for professional tattoo artists, aiming to provide all the necessary tools for the art form.

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workhorseirons.com Annual Revenue and Growth

workhorseirons.com's annual sales on its online store amounted to $420.1K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$420.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
workhorseirons.com revenue by year

workhorseirons.com's monthly revenueOVER TIME
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Over the past three months, workhorseirons.com revenue has experienced growth of 7.3%, compared to the preceding three months.

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workhorseirons.com revenue growth for last six months
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OVERVIEW
In November 2025, workhorseirons.com, operating in the lifestyle and beauty/cosmetics sector, generated $18,608 in online sales, significantly below the median of $52,547, with a conversion rate between 2.00-2.50%, lower than the industry high of 5.32%. The average order value (AOV) ranged from $125-150, also underperforming compared to the high AOV of $204. With 6,583 sessions, the site trailed behind the median of 19,748 in the industry, illustrating a need for improved traffic and conversion strategies to align more closely with competitors like ulta.com, which reported revenues exceeding $145 million.
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workhorseirons.com competitors

In November 2025, workhorseirons.com had a revenue of $18,608 with 141 transactions and 6,583 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, Coalition Tattoo Supply had lower revenue at $14,869 with 56 transactions and 1,752 sessions, but a higher AOV of $250-275 and a conversion rate of 3.00-3.50%. Eternal Tattoo Supply outperformed all with a revenue of $200,193, 922 transactions, and 40,525 sessions, with an AOV of $200-225 and the same conversion rate as Workhorse Irons. Lucky Supply USA and Monster Steel fell below Workhorse Irons in revenue, transactions, and sessions, with varying AOV and conversion rates. Tatsoul stood out with the highest revenue of $223,065, 525 transactions, and 40,743 sessions, along with the highest AOV and the lowest conversion rate.

coalitiontattoosupply.com screenshot
#1 coalitiontattoosupply.com
14.9K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
eternaltattoosupply.com screenshot
#2 eternaltattoosupply.com
200.2K
Revenue
40.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
luckysupplyusa.com screenshot
#3 luckysupplyusa.com
47.1K
Revenue
16K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tatsoul.com screenshot
#4 tatsoul.com
223.1K
Revenue
40.7K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
monstersteel.com screenshot
#5 monstersteel.com
10.2K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
workhorseirons.com vs top market performers
workhorseirons.com
top retailers
conversion rate vs average order value for workhorseirons.com and its competitors
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Revenue share by device at workhorseirons.com

In November large majority of sales on workhorseirons.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on workhorseirons.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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workhorseirons.com channels

Identify top traffic channels that drive growth for workhorseirons.comand discover how performance of traffic channels has changed over time.

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workhorseirons.com Google Ads spend

Evaluate workhorseirons.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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workhorseirons.com devices

Review workhorseirons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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workhorseirons.com top markets

Explore workhorseirons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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workhorseirons.com country & global rank

Assess the ranking of workhorseirons.com among other retailers within its primary country and worldwide.

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