wickey.de
Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.
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wickey.de Annual Revenue and Growth
wickey.de's annual sales on its online store amounted to $8.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
wickey.de's monthly revenueOVER TIME
Over the past three months, wickey.de revenue has experienced growth of 282%, compared to the preceding three months.
wickey.de competitors
In March 2026, wickey.de outperformed its competitors in terms of revenue, with a total of $1,514,091. The closest competitor in revenue was fatmoose.de with $136,028. However, wickey.de also excelled in transactions, with 3,387 compared to the next highest of 3,438 from holzprofi24.de. wickey.de had a higher number of sessions at 141,523, only surpassed by holzprofi24.de with 759,995 sessions. The average order value (AOV) for wickey.de ranged from $425-$450, falling within the mid-range of its competitors. wickey.de also boasted a solid conversion rate of 2.00-2.50%, placing it ahead of most of its competitors. Overall, wickey.de's performance metrics showcase its strong position within the market compared to similar players in the industry.
Revenue share by device at wickey.de
In March large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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wickey.de channels
Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.
wickey.de Google Ads spend
Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wickey.de devices
Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
