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Jul 2026

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Home/Insights/Retailers/wickey.de

TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

wickey.de

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1.1M

Revenue

Jul 26

93.7K

Sessions

Jul 26

2.0-2.5%

Conv. rate

Jul 26

$500-600

AOV

Jul 26

Main country of store: GERMANY
Website category: GAMES
D2C

Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.

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wickey.de Annual Revenue and Growth

wickey.de's annual sales on its online store amounted to $8.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$8.3M

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

wickey.de's monthly revenueOVER TIME
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Over the past three months, wickey.de revenue has experienced growth of 8%, compared to the preceding three months.

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wickey.de revenue growth for last six months

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OVERVIEW

wickey.de generated $1.1 million in revenue for online sales in July 2026. With a conversion rate of 1.50-2.00%, it performs well within the typical games store range of 0.52% to 3.85%. Its average order value (AOV) stands at $550-575, significantly higher than the typical games store AOV of $76 to $424. Additionally, wickey.de attracted 93,700 sessions, far exceeding the approximately 21,400 sessions seen by a typical games store. While it shows strong performance metrics, it does not approach the figures of the largest player in the category, tcgplayer.com, which generates $141.7 million.

wickey.de competitors

In July 2026, holzprofi24.de led the market with impressive revenue of $1.4 million, significantly outperforming wickey.de's $1.1 million by a margin of $300,000. While wickey.de ranks second in revenue, it also leads in transactions, recording 1,878 compared to holzprofi24.de's 2,268, trailing by 390. However, wickey.de experienced 93,700 sessions, which is still considerably higher than competitors like fatmoose.de, with only 7,713 sessions. The average order value (AOV) for wickey.de is notably competitive at $550-575, whereas other competitors like junglegym.de have a higher AOV range of $775-800. Conversion rates show wickey.de at 1.50-2.00%, outperforming fatmoose.de (0.50-1.00%) and klingl-spielgeraete.de (0.50-1.00%), while trailing behind meingartenversand.de (1.00-1.50%). Overall, wickey.de maintains a strong position against its competitors, excelling in specific metrics.

#1 fatmoose.de

30.8K

Revenue

7.7K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#2 junglegym.de

35.5K

Revenue

3.7K

Sessions

1.0-1.5%

Conv. rate

$700-800

AOV

#3 klingl-spielgeraete.de

52.6K

Revenue

12K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#4 holzprofi24.de

1.4M

Revenue

442.9K

Sessions

0.5-1.0%

Conv. rate

$600-700

AOV

#5 meingartenversand.de

338.1K

Revenue

69.7K

Sessions

1.0-1.5%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

klingl-spielgeraete.de

junglegym.de

fatmoose.de

TOP MARKET PERFORMERSby revenue

klingl-spielgeraete.de

junglegym.de

fatmoose.de

wickey.de vs top market performers

wickey.de

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wickey.de channels

Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.

wickey.de Google Ads spend

Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wickey.de devices

Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wickey.de top markets

Explore wickey.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.