wickey.de
Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.
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wickey.de Annual Revenue and Growth
wickey.de's annual sales on its online store amounted to $11.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
wickey.de's monthly revenueOVER TIME
Over the past three months, wickey.de revenue has experienced decline of 44%, compared to the preceding three months.
wickey.de competitors
In November 2025, wickey.de generated a revenue of 240,813 with 427 transactions and 22,748 sessions, boasting an average order value (AOV) of 550-575 and a conversion rate of 1.50-2.00. When compared to its competitors, wickey.de stands out in terms of revenue generation, with only holzprofi24.de surpassing it with 1,411,762 in revenue. However, wickey.de has a higher AOV than most of its competitors, matching klingl-spielgeraete.de and surpassing fatmoose.de and junglegym.de. In terms of conversion rate, wickey.de falls in the mid-range compared to its competitors, outperforming holzprofi24.de but trailing behind fatmoose.de and junglegym.de. Overall, wickey.de demonstrates solid performance in revenue generation and AOV, but could potentially improve its conversion rate to further compete with top performers in the industry.
Revenue share by device at wickey.de
In November large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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wickey.de channels
Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.
wickey.de Google Ads spend
Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wickey.de devices
Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
