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Mar 2025
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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

Favicon for wickey.dewickey.de

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1.3M
Revenue
127K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
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Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.

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wickey.de's revenueOVER TIME
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Over the past three months, wickey.de revenue has experienced growth of 52%, compared to the preceding three months.

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wickey.de revenue growth for last six months
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OVERVIEW
In March 2025, wickey.de, a GAMES industry online store, generated $1,281,652 in revenue with a conversion rate of 2.00-2.50% and an AOV of $425-450. Compared to the industry median revenue of $69,203, wickey.de performed significantly better. The highest online store revenue in the same category was tcgplayer.com with $78,515,050. While wickey.de's AOV was within the industry average, its conversion rate fell below the high of 3.82% and above the low of 0.66%. Additionally, wickey.de received 126,961 sessions, below the highest at 34,141,270 from lego.com but above the median of 28,587.
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wickey.de competitors

When comparing wickey.de to its competitors in the online playground equipment market, several key metrics stand out. wickey.de generated a revenue of 1,281,652 with 2,966 transactions and 126,961 sessions in March 2025, boasting an average order value (AOV) of 425-450 and a conversion rate of 2.00-2.50. In contrast, holzprofi24.de leads the pack with revenue of 2,616,025 and 4,450 transactions, albeit with a lower conversion rate of 0.50-1.00. meingartenversand.de closely competes with wickey.de in revenue at 654,002, but with a slightly lower AOV of 325-350. junglegym.de has the highest AOV at 625-650 but lags in revenue at 67,744. Overall, wickey.de holds its own among competitors in revenue, transactions, and conversion rate, showcasing its strong performance in the market.

fatmoose.de screenshot
#1 fatmoose.de
188.6K
Revenue
43.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
junglegym.de screenshot
#2 junglegym.de
67.7K
Revenue
7.5K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
klingl-spielgeraete.de screenshot
#3 klingl-spielgeraete.de
7.8K
Revenue
1.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
holzprofi24.de screenshot
#4 holzprofi24.de
2.6M
Revenue
786.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
meingartenversand.de screenshot
#5 meingartenversand.de
654K
Revenue
125.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
wickey.de vs top market performers
wickey.de
top retailers
conversion rate vs average order value for wickey.de and its competitors
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Revenue share by device at wickey.de

In March large majority of sales on wickey.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In March large majority of sales on wickey.de, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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wickey.de channels

Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.

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wickey.de Google Ads spend

Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickey.de devices

Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickey.de top markets

Explore wickey.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickey.de country & global rank

Assess the ranking of wickey.de among other retailers within its primary country and worldwide.

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