wickey.de
Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.
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wickey.de Annual Revenue and Growth
wickey.de's annual sales on its online store amounted to $8.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
wickey.de's monthly revenueOVER TIME
Over the past three months, wickey.de revenue has experienced growth of 326%, compared to the preceding three months.
wickey.de competitors
As of April 2026, wickey.de outperforms several competitors in key metrics, notably with a revenue of $1,260,836 from 2,618 transactions across 115,679 sessions, yielding an average order value (AOV) between $475 and $500, and a conversion rate of 2.00-2.50%. In contrast, fatmoose.de reported only $174,802 in revenue from 448 transactions, while junglegym.de generated $219,444 with 389 transactions. Notably, wickey.de's session engagement is significantly higher compared to junglegym.de’s 23,893 sessions and fatmoose.de’s 51,429. Competitors like holzprofi24.de and meingartenversand.de show varying performance with revenues of $1,948,138 and $592,207 respectively; however, they have much higher session counts of 761,014 and 130,719, yet lower conversion rates. Overall, wickey.de stands out with a robust revenue stream and superior conversion metrics in comparison to its peers.
Revenue share by device at wickey.de
In April large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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wickey.de channels
Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.
wickey.de Google Ads spend
Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wickey.de devices
Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
