wickey.de
Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.
GRIPS CUSTOMERS & RESEARCH PARTNERS
wickey.de Annual Revenue and Growth
wickey.de's annual sales on its online store amounted to $11.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
wickey.de's monthly revenueOVER TIME
Over the past three months, wickey.de revenue has experienced decline of 31%, compared to the preceding three months.
wickey.de competitors
In September 2025, wickey.de outperformed its competitors in terms of revenue, with a total of €681,200. Its closest competitor, holzprofi24.de, generated €1,372,581 in revenue. However, wickey.de had a higher conversion rate ranging from 2.00-2.50%, compared to holzprofi24.de which had a conversion rate of 0.00-0.50%. When looking at sessions, wickey.de had 65,874 sessions, while holzprofi24.de had 454,371 sessions. Despite wickey.de having a lower average order value (AOV) range of €500-€525 compared to holzprofi24.de with €600-€625, wickey.de maintained a higher conversion rate and still achieved impressive revenue. In contrast, competitors like junglegym.de, klingl-spielgeraete.de, and meingartenversand.de fell behind wickey.de in terms of revenue, transactions, sessions, and conversion rate.
Revenue share by device at wickey.de
In September large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
Gain even more insights with the Grips app
wickey.de channels
Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.
wickey.de Google Ads spend
Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wickey.de devices
Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
