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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for wickey.dewickey.de

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909.2K
Revenue
89.6K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
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Wickey.de is an online platform that offers various recreational outdoor equipment for children. The website sells a wide array of products, such as wooden climbing frames, playhouses, swings, and slides. Additionally, they provide accessories like sandboxes, decks, and rope ladders, ensuring an extensive range of options for outdoor play.

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wickey.de's revenueOVER TIME
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Over the past three months, wickey.de revenue has experienced decline of 5.2%, compared to the preceding three months.

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wickey.de revenue decline for last six months
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OVERVIEW
wickey.de's performance metrics for July 2025 in the GAMES industry include revenue of $909,176, conversion rate of 2.00-2.50%, AOV of $475-500, and 89,640 sessions. Compared to industry medians, wickey.de's revenue and AOV are significantly higher, while its conversion rate and sessions fall within the typical range. The largest online store in the category, tcgplayer.com, has revenue of $68,011,359, and the highest number of sessions comes from lego.com at 44,379,856. Overall, wickey.de shows strong performance in revenue and AOV but has room for improvement in conversion rate and sessions.
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wickey.de competitors

In July 2025, wickey.de outperformed its competitors in terms of revenue, with a total of 909,176 Euros. In comparison, fatmoose.de generated 92,843 Euros, junglegym.de made 42,190 Euros, klingl-spielgeraete.de earned 19,810 Euros, holzprofi24.de reached 1,761,874 Euros, and meingartenversand.de brought in 298,947 Euros. wickey.de also excelled in the number of transactions with 1,873, compared to fatmoose.de with 195, junglegym.de with 70, klingl-spielgeraete.de with 35, holzprofi24.de with 2,903, and meingartenversand.de with 832. Additionally, wickey.de had a higher number of sessions at 89,640, indicating a strong online presence. When considering the Average Order Value (AOV) and conversion rate, wickey.de falls within a competitive range similar to its counterparts.

fatmoose.de screenshot
#1 fatmoose.de
92.8K
Revenue
22.4K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
junglegym.de screenshot
#2 junglegym.de
42.2K
Revenue
4.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
klingl-spielgeraete.de screenshot
#3 klingl-spielgeraete.de
19.8K
Revenue
4K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
holzprofi24.de screenshot
#4 holzprofi24.de
1.8M
Revenue
715.5K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
meingartenversand.de screenshot
#5 meingartenversand.de
298.9K
Revenue
64.1K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
wickey.de vs top market performers
wickey.de
top retailers
conversion rate vs average order value for wickey.de and its competitors
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Revenue share by device at wickey.de

In July large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on wickey.de, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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wickey.de channels

Identify top traffic channels that drive growth for wickey.deand discover how performance of traffic channels has changed over time.

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wickey.de Google Ads spend

Evaluate wickey.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickey.de devices

Review wickey.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickey.de top markets

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wickey.de country & global rank

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