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Sep 2025
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Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for underarmour.deunderarmour.de

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1.3M
Revenue
Sep 25
422.5K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

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underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $21.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
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Over the past three months, underarmour.de revenue has experienced growth of 4.1%, compared to the preceding three months.

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underarmour.de revenue growth for last six months
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OVERVIEW
In September 2025, underarmour.de generated $1,250,966 in online sales, significantly outperforming the sports industry median of $77,565, while its conversion rate of 2.50-3.00% is competitive but slightly below the high benchmark of 3.05%. With an average order value (AOV) ranging from $100-125, underarmour.de sits between the industry's low of $73 and a high of $539. The website attracted 422,481 sessions, markedly exceeding the median of 30,275, though still far from the industry leader garmin.com, which achieved 47,231,640 sessions, highlighting both its strong performance and potential growth areas.
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underarmour.de competitors

When comparing underarmour.de to its competitors in September 2025, it is evident that Under Armour's German site falls behind in terms of revenue and transactions. underarmour.com boasts a significantly higher revenue of $23,436,420 with 294,433 transactions, while underarmour.de only achieves $1,250,966 in revenue and 12,488 transactions. gymshark.com also outperforms underarmour.de with $72,081,942 in revenue and 430,689 transactions. However, underarmour.de maintains a similar Average Order Value (AOV) and conversion rate to its competitors like sportdeal24.de and basketballdirekt.de. In conclusion, underarmour.de lags behind in revenue and transactions compared to its competitors, showcasing areas for potential improvement in its performance metrics.

underarmour.com screenshot
#1 underarmour.com
23.4M
Revenue
7.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
72.1M
Revenue
11.8M
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
1.7M
Revenue
868K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
145.1K
Revenue
205.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
55.6K
Revenue
19.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
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Revenue share by device at underarmour.de

In September large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.de channels

Identify top traffic channels that drive growth for underarmour.deand discover how performance of traffic channels has changed over time.

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underarmour.de Google Ads spend

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underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.de top markets

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underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

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