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Jan 2026
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Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for underarmour.deunderarmour.de

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1.7M
Revenue
Jan 26
831.9K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

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underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $15.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$15.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
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Over the past three months, underarmour.de revenue has experienced growth of 36%, compared to the preceding three months.

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underarmour.de revenue growth for last six months
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OVERVIEW
In January 2026, underarmour.de generated $1,680,991 in online sales, significantly exceeding the sports industry median of $84,141, yet far behind the leading store, garmin.com, at $201,780,487. Its conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.0%, while its average order value (AOV) of $100-125 fell short of the industry high of $556. The site attracted 831,883 sessions, considerably lower than dickssportinggoods.com's leading 40,123,045, but surpassing the median of 31,579 in the sports sector, indicating potential for growth in engagement and conversion.
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underarmour.de competitors

In January 2026, underarmour.de had a revenue of $1,680,991 with 16,420 transactions and 831,883 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing this data to its competitors, underarmour.com outperformed with a revenue of $41,795,464, 491,516 transactions, 10,756,564 sessions, an AOV of $75-100, and a conversion rate of 4.50-5.00%. gymshark.com also showed strong performance with $68,235,892 in revenue, 404,832 transactions, 16,587,812 sessions, an AOV of $150-175, and a conversion rate of 2.00-2.50%. Meanwhile, sportdeal24.de had similar revenue to underarmour.de at $1,841,435, with 15,070 transactions, 725,361 sessions, an AOV of $100-125, and a conversion rate of 2.00-2.50%. Overall, underarmour.de falls behind in revenue and transactions compared to its top competitors, indicating potential areas for growth and improvement.

underarmour.com screenshot
#1 underarmour.com
41.8M
Revenue
10.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
68.2M
Revenue
16.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
1.8M
Revenue
725.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
246.2K
Revenue
186.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
44.5K
Revenue
15.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
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Revenue share by device at underarmour.de

In January large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.de channels

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underarmour.de Google Ads spend

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underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.de top markets

Explore underarmour.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

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