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Oct 2025
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Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for underarmour.deunderarmour.de

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1.4M
Revenue
Oct 25
506.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

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underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $21.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
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Over the past three months, underarmour.de revenue has experienced growth of 4%, compared to the preceding three months.

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underarmour.de revenue growth for last six months
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OVERVIEW
In October 2025, underarmour.de generated $1,422,217 in online sales, significantly surpassing the SPORTS median of $84,340, with a conversion rate of 2.50-3.00%, slightly below the high of 3.14%. Its average order value (AOV) ranged from $75 to $100, matching the lower limit of the industry standard, while sessions totaled 506,505, notably higher than the median of 29,455 but far below the leading store, dickssportinggoods.com, at 38,669,098 sessions. Overall, underarmour.de demonstrates strong revenue performance, competitive conversion rates, and solid traffic engagement within the SPORTS sector.
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underarmour.de competitors

When comparing underarmour.de to its competitors in October 2025, it is evident that underarmour.de falls behind in terms of revenue and sessions. underarmour.de generated a revenue of 1,422,217 with 506,505 sessions, while underarmour.com led the pack with 31,083,227 revenue and 8,182,954 sessions. In terms of transactions, underarmour.de had 14,464 transactions, which is lower compared to gymshark.com with 322,747 transactions. However, underarmour.de had a competitive AOV ranging from 75-100, similar to underarmour.com and sportdeal24.de. The conversion rate of underarmour.de, ranging from 2.50-3.00, is on par with underarmour.com and basketballdirekt.de. Overall, underarmour.de could improve its revenue and sessions to compete more effectively with its top competitors in the market.

underarmour.com screenshot
#1 underarmour.com
31.1M
Revenue
8.2M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
54.2M
Revenue
11.8M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
1.6M
Revenue
691K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
178.6K
Revenue
190.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
55.7K
Revenue
21.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
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Revenue share by device at underarmour.de

In October large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.de channels

Identify top traffic channels that drive growth for underarmour.deand discover how performance of traffic channels has changed over time.

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underarmour.de Google Ads spend

Evaluate underarmour.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.de top markets

Explore underarmour.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

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