Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for underarmour.deunderarmour.de

Start benchmarking for free
Sign in with GoogleSign up with Google
1.5M
Revenue
May 26
537.5K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...

Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $15.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$15.7M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
View real-time data

Over the past three months, underarmour.de revenue has experienced decline of 1.2%, compared to the preceding three months.

View real-time data
underarmour.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, underarmour.de generated $1,544,935 in online sales, significantly surpassing the SPORTS industry median of $78,603, while also maintaining a conversion rate of 3.00-3.50%, close to the high benchmark of 3.11%. Their average order value (AOV) ranged from $75-100, aligning with the sector's lower end. The site attracted 537,496 sessions, a substantial figure compared to the median of 29,369 but far below the leading rei.com, which recorded 54,842,465 sessions, illustrating both strong performance and potential growth opportunities within the competitive landscape of the sports industry.
Read more

underarmour.de competitors

In May 2026, underarmour.de generated $1,544,935 in revenue from 17,233 transactions across 537,496 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparatively, underarmour.com reported significantly higher performance, earning $35,397,890 from 402,845 transactions across 9,008,266 sessions, achieving a conversion rate of 4.00-4.50%. gymshark.com outperformed both, with revenues of $79,084,316, driven by an AOV of $150-175 and 3.00-3.50% conversion rate, although it had fewer transactions at 480,875. In contrast, sportdeal24.de generated $1,638,781 from 13,633 transactions and sessions of 1,004,454, with a lower conversion rate of 1.00-1.50%. Meanwhile, running-point.de and basketballdirekt.de struggled significantly with revenues of $171,682 and $65,507, respectively. Overall, underarmour.de maintains a competitive position but trails behind key rivals in revenue and transaction volume.

underarmour.com screenshot
#1 underarmour.com
35.4M
Revenue
9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
79.1M
Revenue
14M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
1.6M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
171.7K
Revenue
243.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
65.5K
Revenue
22.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at underarmour.de

In May large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

underarmour.de channels

Identify top traffic channels that drive growth for underarmour.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

underarmour.de Google Ads spend

Evaluate underarmour.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

underarmour.de top markets

Explore underarmour.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard