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Dec 2025
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Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for underarmour.deunderarmour.de

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1.5M
Revenue
Dec 25
801.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

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underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $21.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
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Over the past three months, underarmour.de revenue has experienced growth of 33%, compared to the preceding three months.

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underarmour.de revenue growth for last six months
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OVERVIEW
In December 2025, underarmour.de achieved online sales revenue of $1,495,960, significantly surpassing the SPORTS industry median of $90,105, though far behind the leader, garmin.com at $197,575,281. The site reported a conversion rate of 1.50-2.00%, below the high of 3.13% in the sector, while its average order value (AOV) ranged from $75-100, aligning closely with the low AOV of $72, yet still under the high of $535. Additionally, underarmour.de garnered 801,552 sessions, greatly exceeding the median of 34,350 but dwarfed by dickssportinggoods.com’s impressive 64,737,034 sessions.
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underarmour.de competitors

In December 2025, underarmour.de had a revenue of $1,495,960 from 15,338 transactions and 801,552 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, underarmour.com outperformed with a revenue of $60,352,418, 727,710 transactions, and 14,565,514 sessions. gymshark.com also had higher revenue at $75,709,727, with 453,055 transactions and 18,096,813 sessions. However, sportdeal24.de was closer in revenue to underarmour.de with $1,803,477, and a similar number of transactions and sessions. running-point.de and basketballdirekt.de had lower revenues and conversion rates compared to underarmour.de. Despite strong competition from brands like underarmour.com and gymshark.com, underarmour.de's performance metrics still position it as a significant player in the market.

underarmour.com screenshot
#1 underarmour.com
60.4M
Revenue
14.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
75.7M
Revenue
18.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
1.8M
Revenue
716.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
205.7K
Revenue
194.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
49.9K
Revenue
18.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
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Revenue share by device at underarmour.de

In December large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.de channels

Identify top traffic channels that drive growth for underarmour.deand discover how performance of traffic channels has changed over time.

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underarmour.de Google Ads spend

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underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.de top markets

Explore underarmour.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

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