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Nov 2025
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Home/Insights/Retailers/underarmour.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for underarmour.deunderarmour.de

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2M
Revenue
Nov 25
668.3K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Offizielle Webseite: Innovative Sportbekleidung bei Under Armour. Sportkleidung, Sportschuhe und Zubehör. KOSTENLOSER VERSAND in Deutschland erhältlich.

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underarmour.de Annual Revenue and Growth

underarmour.de's annual sales on its online store amounted to $21.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$21.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
underarmour.de revenue by year

underarmour.de's monthly revenueOVER TIME
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Over the past three months, underarmour.de revenue has experienced growth of 34%, compared to the preceding three months.

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underarmour.de revenue growth for last six months
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OVERVIEW
In November 2025, underarmour.de, operating in the sports industry, achieved online sales revenue of $2,011,687, significantly surpassing the median of $89,556, yet far below the top competitor garmin.com at $203,335,992; with a conversion rate between 2.50-3.00%, underarmour.de's performance is slightly below the high of 3.31%, while its average order value (AOV) ranged from $100-125, below the sector's high of $552; attracting 668,288 sessions, underarmour.de remains above the median of 31,405 but pales in comparison to the leading store's 57,640,222 sessions.
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underarmour.de competitors

When comparing underarmour.de to its competitors in November 2025, we see that underarmour.com leads in revenue with $50,537,353 compared to underarmour.de's $2,011,687. gymshark.com also surpasses underarmour.de in revenue with $130,636,479. However, underarmour.de has a similar AOV of $100-125 as both underarmour.com and sportdeal24.de, but underarmour.com has a higher conversion rate of 5.50-6.00 compared to underarmour.de's 2.50-3.00. In terms of transactions and sessions, underarmour.com and gymshark.com have higher numbers than underarmour.de, showing a larger customer base. However, underarmour.de performs better in terms of conversion rate compared to sportdeal24.de, running-point.de, and basketballdirekt.de. Overall, underarmour.de holds its own in the competitive market, especially with its AOV and conversion rate metrics.

underarmour.com screenshot
#1 underarmour.com
50.5M
Revenue
11.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
gymshark.com screenshot
#2 gymshark.com
130.6M
Revenue
29M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
sportdeal24.de screenshot
#3 sportdeal24.de
2.1M
Revenue
865.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
running-point.de screenshot
#4 running-point.de
197.6K
Revenue
231.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
basketballdirekt.de screenshot
#5 basketballdirekt.de
56.6K
Revenue
20.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
underarmour.de vs top market performers
underarmour.de
top retailers
conversion rate vs average order value for underarmour.de and its competitors
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Revenue share by device at underarmour.de

In November large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on underarmour.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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underarmour.de channels

Identify top traffic channels that drive growth for underarmour.deand discover how performance of traffic channels has changed over time.

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underarmour.de Google Ads spend

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underarmour.de devices

Review underarmour.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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underarmour.de top markets

Explore underarmour.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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underarmour.de country & global rank

Assess the ranking of underarmour.de among other retailers within its primary country and worldwide.

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