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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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356.2K
Revenue
Oct 25
201.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com Annual Revenue and Growth

umbra.com's annual sales on its online store amounted to $5.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
umbra.com revenue by year

umbra.com's monthly revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced growth of 5.2%, compared to the preceding three months.

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umbra.com revenue growth for last six months
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OVERVIEW
In October 2025, umbra.com generated $356,206 in online sales, significantly above the home and garden median of $117,921, yet dwarfed by the industry's leader, homedepot.com, at $1.4 billion. With a conversion rate of 1.50-2.00%, umbra.com performs below the high benchmark of 3.47%, while its average order value (AOV) ranges from $100-125, underperforming compared to the high AOV of $676 in the sector. The site attracted 201,133 sessions, considerably exceeding the median of 30,856, though far behind homedepot.com’s impressive 152,722,965 sessions, indicating strong engagement relative to industry standards.
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umbra.com competitors

When comparing umbra.com to its competitors in October 2025, umbra.com stands out in terms of revenue with $356,206, placing it above kwikhang.com ($110,583), mdesignhomedecor.com ($2,197), and connox.com ($90,434), but below simplehuman.com ($1,553,491). umbra.com also leads in the number of transactions with 3,173, surpassing mdesignhomedecor.com (21) and connox.com (208). In sessions, umbra.com has 201,133, which is higher than kwikhang.com (92,379) and mdesignhomedecor.com (3,654). In terms of Average Order Value (AOV), umbra.com falls within the range of $100-$125, similar to mdesignhomedecor.com and below simplehuman.com. However, in conversion rate, umbra.com falls within the range of 1.50-2.00, outperforming mdesignhomedecor.com and connox.com, but slightly behind simplehuman.com. Overall, umbra.com demonstrates solid performance in revenue and transactions compared to its competitors in October 2025.

kwikhang.com screenshot
#1 kwikhang.com
110.6K
Revenue
92.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
mdesignhomedecor.com screenshot
#2 mdesignhomedecor.com
2.2K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#3 simplehuman.com
1.6M
Revenue
617.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
connox.com screenshot
#4 connox.com
90.4K
Revenue
126.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#5 mybarnwoodframes.com
48.2K
Revenue
8.1K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In October large majority of sales on umbra.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on umbra.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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