Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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261.8K
Revenue
205.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com's revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced decline of 13%, compared to the preceding three months.

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umbra.com revenue decline for last six months
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OVERVIEW
umbra.com, in the HOME AND GARDEN industry, had a revenue of $261,847 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. This performance falls within the range of industry benchmarks, with a high AOV of $673 and a low AOV of $93. The website received 205,744 sessions in July 2025, a significant number compared to the median sessions of 36,567 in the HOME AND GARDEN category, although lower than the leading website homedepot.com with 175,364,207 sessions.
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umbra.com competitors

In July 2025, umbra.com reported a revenue of $261,847 with 2,317 transactions and 205,744 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, kwikhang.com had a revenue of $68,999, 842 transactions, and 101,015 sessions with an AOV of $75-$100 and a conversion rate of 0.50-1.00%. mdesignhomedecor.com reported $3,324 in revenue, 33 transactions, and 5,522 sessions with an AOV of $100-$125 and a conversion rate of 0.50-1.00%. simplehuman.com stood out with $2,093,665 in revenue, 11,669 transactions, and 655,549 sessions, offering an AOV of $175-$200 and a conversion rate of 1.50-2.00%. Finally, connox.com generated $60,062 in revenue, 142 transactions, and 137,966 sessions, featuring a high AOV of $400-$425 but a lower conversion rate of 0.00-0.50%. umbra.com remains competitive, especially in terms of conversion rate and AOV when compared to its rivals.

kwikhang.com screenshot
#1 kwikhang.com
69K
Revenue
101K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
mdesignhomedecor.com screenshot
#2 mdesignhomedecor.com
3.3K
Revenue
5.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#3 simplehuman.com
2.1M
Revenue
655.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
connox.com screenshot
#4 connox.com
60.1K
Revenue
138K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#5 mybarnwoodframes.com
27.8K
Revenue
6.5K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In July large majority of sales on umbra.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on umbra.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

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