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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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488.6K
Revenue
Nov 25
205.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com Annual Revenue and Growth

umbra.com's annual sales on its online store amounted to $5.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
umbra.com revenue by year

umbra.com's monthly revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced growth of 40%, compared to the preceding three months.

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umbra.com revenue growth for last six months
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OVERVIEW
In November 2025, umbra.com generated $488,571 in online sales, significantly above the home_and_garden median of $122,040, with a conversion rate between 2.00-2.50%, trailing the high benchmark of 3.53%. The average order value (AOV) ranged from $100-125, compared to a high of $672 in the category. With 205,768 sessions, umbra.com surpassed the median of 32,500 but fell short of the industry's leader, homedepot.com, which reported an impressive 171,906,089 sessions. Overall, umbra.com demonstrates strong performance metrics in the competitive home_and_garden sector, albeit with room for growth in conversion rates and sessions.
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umbra.com competitors

When comparing umbra.com to its competitors in November 2025, umbra.com stands out in terms of revenue with $488,571, higher than mdesignhomedecor.com and kwikhang.com. However, it falls behind simplehuman.com in revenue, which has $2,403,142. In terms of transactions, umbra.com has 4,276, more than mdesignhomedecor.com but less than simplehuman.com. The AOV for umbra.com ranges between $100-125, similar to mdesignhomedecor.com and simplehuman.com. The conversion rate for umbra.com falls between 2.00-2.50%, which is higher than most competitors except for simplehuman.com. Overall, umbra.com is competitive in revenue and transactions but may need to focus on increasing conversion rates to surpass some of its competitors like simplehuman.com.

kwikhang.com screenshot
#1 kwikhang.com
114.2K
Revenue
89.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mdesignhomedecor.com screenshot
#2 mdesignhomedecor.com
1.9K
Revenue
2.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#3 simplehuman.com
2.4M
Revenue
732.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
connox.com screenshot
#4 connox.com
121.1K
Revenue
125.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#5 mybarnwoodframes.com
43.9K
Revenue
8.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In November large majority of sales on umbra.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on umbra.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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