Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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292.3K
Revenue
173.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com's revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced decline of 19%, compared to the preceding three months.

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umbra.com revenue decline for last six months
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OVERVIEW
In May 2025, umbra.com in the HOME AND GARDEN industry had online sales revenue of $292,271, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The website received 173,309 sessions, falling below the category median of 36,055. The highest online store in the industry was homedepot.com with revenue of $1,523,750,068 and sessions totaling 181,263,132. The industry's high conversion rate was 3.35% while the low was 0.68%. AOV was at its peak with $677 and at its lowest with $94.
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umbra.com competitors

In May 2025, umbra.com reported a revenue of $292,271 with 2,671 transactions and 173,309 sessions, boasting an Average Order Value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In comparison, connox.com generated $73,969 in revenue from 175 transactions and 120,204 sessions, with an AOV of $400-$425 and a conversion rate of 0.00-0.50%. mdesignhomedecor.com saw $3,388 in revenue from 35 transactions and 5,977 sessions, with an AOV of $75-$100 and a conversion rate of 0.50-1.00%. kwikhang.com reported $67,002 in revenue with 903 transactions and 91,071 sessions, featuring an AOV of $50-$75 and a conversion rate of 0.50-1.00%. Finally, simplehuman.com outperformed with a revenue of $2,207,806 from 12,404 transactions and 468,248 sessions, showcasing an AOV of $175-$200 and a conversion rate of 2.50-3.00%.

kwikhang.com screenshot
#1 kwikhang.com
67K
Revenue
91.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mdesignhomedecor.com screenshot
#2 mdesignhomedecor.com
3.4K
Revenue
6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
simplehuman.com screenshot
#3 simplehuman.com
2.2M
Revenue
468.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
connox.com screenshot
#4 connox.com
74K
Revenue
120.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#5 mybarnwoodframes.com
21.4K
Revenue
5.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
umbra.com vs top market performers
umbra.com
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conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In May large majority of sales on umbra.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on umbra.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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