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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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244.8K
Revenue
Sep 25
173.2K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com Annual Revenue and Growth

umbra.com's annual sales on its online store amounted to $5.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
umbra.com revenue by year

umbra.com's monthly revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced decline of 9.9%, compared to the preceding three months.

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umbra.com revenue decline for last six months
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OVERVIEW
In September 2025, umbra.com, operating in the home and garden sector, generated online sales revenue of $244,797, significantly above the median of $113,901, though far below the industry leader, homedepot.com, which boasts $1,279,366,314. The site's conversion rate ranges from 1.00% to 1.50%, lower than the high benchmark of 3.36%. umbra.com has an average order value (AOV) of $100-$125, compared to a high of $677. With 173,240 sessions, umbra.com outperformed the median of 32,433 but is still dwarfed by homedepot.com's staggering 148,597,767 sessions.
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umbra.com competitors

When comparing umbra.com to its competitors in September 2025, umbra.com stands out in terms of revenue, with $244,797 compared to kwikhang.com's $77,074, mdesignhomedecor.com's $1,816, simplehuman.com's $1,630,374, and connox.com's $65,207. In terms of transactions, umbra.com had 2,147, which is higher than mdesignhomedecor.com's 16 and connox.com's 151, but lower than simplehuman.com's 9,083. umbra.com also had a higher number of sessions with 173,240 compared to kwikhang.com's 92,379, mdesignhomedecor.com's 2,678, simplehuman.com's 572,972, and connox.com's 120,411. With an Average Order Value (AOV) in the range of $100-125 and a conversion rate of 1.00-1.50, umbra.com is competitive with its counterparts.

kwikhang.com screenshot
#1 kwikhang.com
77.1K
Revenue
92.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
mdesignhomedecor.com screenshot
#2 mdesignhomedecor.com
1.8K
Revenue
2.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#3 simplehuman.com
1.6M
Revenue
573K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
connox.com screenshot
#4 connox.com
65.2K
Revenue
120.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#5 mybarnwoodframes.com
47.3K
Revenue
7K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In September large majority of sales on umbra.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on umbra.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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