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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for umbra.comumbra.com

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385.6K
Revenue
Jul 26
172.1K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com Annual Revenue and Growth

umbra.com's annual sales on its online store amounted to $3.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
umbra.com revenue by year

umbra.com's monthly revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced growth of 17%, compared to the preceding three months.

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umbra.com revenue growth for last six months
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OVERVIEW
In July 2026, umbra.com recorded 172,000 sessions, significantly higher than an average home and garden store's 33,500 sessions. The site generated $386,000 in revenue from online sales, well above the average of $118,000 for the category. Its conversion rate ranged from 1.50% to 2.00%, which is within the typical category range of 0.64% to 3.35%. Additionally, umbra.com’s average order value (AOV) of $100-125 aligns with the average home and garden store's typical range of $99 to $687.
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umbra.com competitors

In July 2026, umbra.com trails its competitors significantly in sessions, receiving only 172,000 compared to simplehuman.com’s 623,000. However, umbra.com ranks second in revenue at $386,000, trailing simplehuman.com by $1.9 million, and also holds second place in transactions with 3,130, lagging behind simplehuman.com by 7,970. The average order value for umbra.com is between $100-125, similar to mdesignhomedecor.com, which has a higher conversion rate at 0.50-1.00%. Meanwhile, roomdividersnow.com achieves a slightly better conversion rate of 2.00-2.50%. Overall, umbra.com maintains a strong position but clearly faces competition from higher-performing sites like simplehuman.com.

roomdividersnow.com screenshot
#1 roomdividersnow.com
2K
Revenue
614
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
kwikhang.com screenshot
#2 kwikhang.com
32.1K
Revenue
60.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mdesignhomedecor.com screenshot
#3 mdesignhomedecor.com
1.1K
Revenue
1.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#4 simplehuman.com
2.3M
Revenue
623.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
connox.com screenshot
#5 connox.com
95.7K
Revenue
120.6K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In July large majority of sales on umbra.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on umbra.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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