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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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393.5K
Revenue
Jan 26
188.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Umbra.com is an e-commerce platform that offers a wide range of home decor and furniture products. Their inventory includes items such as picture frames, wall art, storage solutions, lighting fixtures, kitchen gadgets, bathroom accessories, and furniture pieces. The website provides convenient online shopping experience and reliable shipping for customers.

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umbra.com Annual Revenue and Growth

umbra.com's annual sales on its online store amounted to $3.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
umbra.com revenue by year

umbra.com's monthly revenueOVER TIME
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Over the past three months, umbra.com revenue has experienced growth of 53%, compared to the preceding three months.

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umbra.com revenue growth for last six months
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OVERVIEW
In January 2026, umbra.com generated $393,454 in online sales, significantly surpassing the home and garden industry's median of $122,772, yet far from the leader, homedepot.com at $1.46 billion. Its conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.41%, while its average order value (AOV) stood between $100-125, below the category's high of $677. With 188,616 sessions, umbra.com outperformed the median of 34,453 but remains far behind homedepot.com's staggering 138,848,672 sessions, highlighting both the growth potential and competitive landscape in the home and garden sector.
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umbra.com competitors

In January 2026, umbra.com reported a revenue of $393,454 with 3,642 transactions and 188,616 sessions. The average order value (AOV) for umbra.com was between $100-125 with a conversion rate of 1.50-2.00%. When comparing umbra.com to its competitors, mdesignhomedecor.com had a revenue of $4,456 with 43 transactions and 2,895 sessions. simplehuman.com outperformed umbra.com significantly with a revenue of $3,010,893, 22,895 transactions, and 689,262 sessions. The AOV for simplehuman.com was between $125-150 with a conversion rate of 3.00-3.50%. Lastly, connox.com had a revenue of $118,000 with 282 transactions and 153,532 sessions, boasting a higher AOV of $400-425 but a lower conversion rate of 0.00-0.50%. Overall, umbra.com falls behind in revenue and transactions compared to its competitors but maintains a similar AOV range.

mdesignhomedecor.com screenshot
#1 mdesignhomedecor.com
4.5K
Revenue
2.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
simplehuman.com screenshot
#2 simplehuman.com
3M
Revenue
689.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
connox.com screenshot
#3 connox.com
118K
Revenue
153.5K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
mybarnwoodframes.com screenshot
#4 mybarnwoodframes.com
28.7K
Revenue
5.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
digsshowroom.com screenshot
#5 digsshowroom.com
79.8K
Revenue
11.7K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
umbra.com vs top market performers
umbra.com
top retailers
conversion rate vs average order value for umbra.com and its competitors
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Revenue share by device at umbra.com

In January large majority of sales on umbra.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on umbra.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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umbra.com channels

Identify top traffic channels that drive growth for umbra.comand discover how performance of traffic channels has changed over time.

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umbra.com Google Ads spend

Evaluate umbra.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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umbra.com devices

Review umbra.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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umbra.com top markets

Explore umbra.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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umbra.com country & global rank

Assess the ranking of umbra.com among other retailers within its primary country and worldwide.

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