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Sep 2025
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Home/Insights/Retailers/simplehuman.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.6M
Revenue
Sep 25
573K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Simplehuman.com is a web-based platform that sells a wide range of household and personal care products. Their inventory includes sleek and functional solutions such as trash cans, soap dispensers, shower caddies, and kitchen tools. They aim to enhance daily tasks and simplify overall organization through their innovative product line.

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simplehuman.com Annual Revenue and Growth

simplehuman.com's annual sales on its online store amounted to $38.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
simplehuman.com revenue by year

simplehuman.com's monthly revenueOVER TIME
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Over the past three months, simplehuman.com revenue has experienced decline of 14%, compared to the preceding three months.

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simplehuman.com revenue decline for last six months
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OVERVIEW
In September 2025, simplehuman.com achieved $1,630,374 in online sales, significantly outperforming the home_and_garden industry median of $113,901, yet falling short of industry leader homedepot.com’s $1,279,366,314. The site's conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.36% but well above the low of 0.64%. With an average order value (AOV) of $175-200, simplehuman.com remains competitive compared to the high AOV of $677 and low of $94 within the sector. Additionally, it recorded 572,972 sessions, a notable figure relative to the median of 32,433 sessions in its category.
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simplehuman.com competitors

In September 2025, simplehuman.com stands out among its competitors in the home organization industry. With a revenue of $1,630,374 and 9,083 transactions from 572,972 sessions, it boasts an impressive average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. In comparison, trashcansunlimited.com has a revenue of $119,285, umbra.com has $244,797, itouchless.com has $43,521, containerstore.com leads with $10,081,564, and wasserstrom.com has $1,176,739 in revenue. Each competitor has varying numbers of transactions and sessions, as well as different AOV and conversion rates. containerstore.com has the highest revenue, transactions, and sessions, while wasserstrom.com has the highest AOV. However, simplehuman.com's strong performance metrics demonstrate its competitiveness in the market, particularly in terms of conversion rate and revenue.

trashcansunlimited.com screenshot
#1 trashcansunlimited.com
119.3K
Revenue
75.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
umbra.com screenshot
#2 umbra.com
244.8K
Revenue
173.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
itouchless.com screenshot
#3 itouchless.com
43.5K
Revenue
16.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
containerstore.com screenshot
#4 containerstore.com
10.1M
Revenue
3.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wasserstrom.com screenshot
#5 wasserstrom.com
1.2M
Revenue
225.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
simplehuman.com vs top market performers
simplehuman.com
top retailers
conversion rate vs average order value for simplehuman.com and its competitors
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Revenue share by device at simplehuman.com

In September large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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simplehuman.com channels

Identify top traffic channels that drive growth for simplehuman.comand discover how performance of traffic channels has changed over time.

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simplehuman.com Google Ads spend

Evaluate simplehuman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplehuman.com devices

Review simplehuman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplehuman.com top markets

Explore simplehuman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplehuman.com country & global rank

Assess the ranking of simplehuman.com among other retailers within its primary country and worldwide.

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