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Oct 2025
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Home/Insights/Retailers/simplehuman.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
617.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Simplehuman.com is a web-based platform that sells a wide range of household and personal care products. Their inventory includes sleek and functional solutions such as trash cans, soap dispensers, shower caddies, and kitchen tools. They aim to enhance daily tasks and simplify overall organization through their innovative product line.

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simplehuman.com Annual Revenue and Growth

simplehuman.com's annual sales on its online store amounted to $38.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
simplehuman.com revenue by year

simplehuman.com's monthly revenueOVER TIME
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Over the past three months, simplehuman.com revenue has experienced decline of 25%, compared to the preceding three months.

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simplehuman.com revenue decline for last six months
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OVERVIEW
In October 2025, simplehuman.com generated $1,553,491 in online sales, significantly surpassing the home_and_garden industry median of $117,921, while its conversion rate ranged between 1.00-1.50%, lower than the industry's high of 3.47%. With an average order value (AOV) of $150-175, it remains below the category's high of $676, but above the low of $94. The site attracted 617,154 sessions, a stark contrast to homedepot.com's leading 152,722,965 sessions and well above the median of 30,856 sessions in the home_and_garden sector.
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simplehuman.com competitors

In October 2025, simplehuman.com stands out among its competitors in various metrics. While simplehuman.com has a revenue of $1,553,491 with 9,151 transactions and 617,154 sessions, its average order value (AOV) ranges from $150 to $175, and its conversion rate is between 1.00% and 1.50%. In comparison, trashcansunlimited.com has lower revenue, transactions, and sessions, with an AOV ranging from $125 to $150 and a conversion rate of 0.50% to 1.00%. umbra.com has higher revenue and transactions than simplehuman.com but fewer sessions, with an AOV of $100 to $125 and a higher conversion rate of 1.50% to 2.00%. containerstore.com outperforms simplehuman.com in revenue, transactions, and sessions, with a similar AOV range and a higher conversion rate of 2.00% to 2.50%. wasserstrom.com has comparable revenue and conversion rate to simplehuman.com but fewer transactions and sessions, with a significantly higher AOV range of $375 to $400.

trashcansunlimited.com screenshot
#1 trashcansunlimited.com
87.5K
Revenue
64.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
umbra.com screenshot
#2 umbra.com
356.2K
Revenue
201.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
itouchless.com screenshot
#3 itouchless.com
61.1K
Revenue
25.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
containerstore.com screenshot
#4 containerstore.com
11.3M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
wasserstrom.com screenshot
#5 wasserstrom.com
1.4M
Revenue
254.4K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
simplehuman.com vs top market performers
simplehuman.com
top retailers
conversion rate vs average order value for simplehuman.com and its competitors
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Revenue share by device at simplehuman.com

In October large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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simplehuman.com channels

Identify top traffic channels that drive growth for simplehuman.comand discover how performance of traffic channels has changed over time.

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simplehuman.com Google Ads spend

Evaluate simplehuman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplehuman.com devices

Review simplehuman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplehuman.com top markets

Explore simplehuman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplehuman.com country & global rank

Assess the ranking of simplehuman.com among other retailers within its primary country and worldwide.

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