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Nov 2025
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Home/Insights/Retailers/simplehuman.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.4M
Revenue
Nov 25
732.5K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Simplehuman.com is a web-based platform that sells a wide range of household and personal care products. Their inventory includes sleek and functional solutions such as trash cans, soap dispensers, shower caddies, and kitchen tools. They aim to enhance daily tasks and simplify overall organization through their innovative product line.

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simplehuman.com Annual Revenue and Growth

simplehuman.com's annual sales on its online store amounted to $38.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$38.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
simplehuman.com revenue by year

simplehuman.com's monthly revenueOVER TIME
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Over the past three months, simplehuman.com revenue has experienced growth of 0.57%, compared to the preceding three months.

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simplehuman.com revenue growth for last six months
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OVERVIEW
In November 2025, simplehuman.com generated $2,403,142 in online sales, significantly outperforming the home_and_garden median of $122,040, though it remains far behind the market leader, homedepot.com, at $1,609,249,476. The site's conversion rate ranged between 1.50-2.00%, lower than the sector's high of 3.53%. Its average order value (AOV) was between $150-175, compared to the sector's high of $672. With 732,549 sessions, simplehuman.com far exceeded the median of 32,500, although still a fraction of homedepot.com’s 171,906,089 sessions, highlighting its robust online presence in the competitive home_and_garden market.
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simplehuman.com competitors

In November 2025, simplehuman.com outperformed its competitors in terms of revenue, with $2,403,142 compared to trashcansunlimited.com at $119,977, umbra.com at $488,571, itouchless.com at $67,774, containerstore.com at $14,275,192, and wasserstrom.com at $1,257,448. simplehuman.com also had the highest number of transactions at 13,750, followed by containerstore.com with 90,449. In terms of sessions, simplehuman.com had 732,549, which was higher than trashcansunlimited.com at 75,746, umbra.com at 205,768, itouchless.com at 19,519, containerstore.com at 4,336,537, and wasserstrom.com at 236,155. The average order value (AOV) for simplehuman.com ranged from $150-$175, on par with containerstore.com, while the conversion rate was 1.50-2.00%, comparable to most competitors. Overall, simplehuman.com showed strong performance in revenue and transactions compared to its competitors in November 2025.

trashcansunlimited.com screenshot
#1 trashcansunlimited.com
120K
Revenue
75.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
umbra.com screenshot
#2 umbra.com
488.6K
Revenue
205.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
itouchless.com screenshot
#3 itouchless.com
67.8K
Revenue
19.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
containerstore.com screenshot
#4 containerstore.com
14.3M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
wasserstrom.com screenshot
#5 wasserstrom.com
1.3M
Revenue
236.2K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
simplehuman.com vs top market performers
simplehuman.com
top retailers
conversion rate vs average order value for simplehuman.com and its competitors
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Revenue share by device at simplehuman.com

In November large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on simplehuman.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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simplehuman.com channels

Identify top traffic channels that drive growth for simplehuman.comand discover how performance of traffic channels has changed over time.

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simplehuman.com Google Ads spend

Evaluate simplehuman.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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simplehuman.com devices

Review simplehuman.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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simplehuman.com top markets

Explore simplehuman.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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simplehuman.com country & global rank

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