Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/ula-equipment.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ula-equipment.comula-equipment.com

Start benchmarking for free
Sign in with GoogleSign up with Google
101.8K
Revenue
Sep 25
100.8K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

COMFORTABLE, DURABLE & LIGHTWEIGHT BACKPACKING EQUIPMENT SEWN IN THE USA | ULA Equipment makes the pack that will make all your adventures more enjoyable.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

ula-equipment.com's monthly revenueOVER TIME
View real-time data

Over the past three months, ula-equipment.com revenue has experienced decline of 3.5%, compared to the preceding three months.

View real-time data
ula-equipment.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, ula-equipment.com generated $101,846 in online sales, outperforming the median revenue of $81,105 in the e-commerce_and_shopping category. Its conversion rate ranged from 0.00-0.50%, significantly below the high of 3.72%. The average order value (AOV) was between $200-225, also below the category's high of $351. With 100,813 sessions, ula-equipment.com exceeded the median of 37,786, yet lagged behind the top competitor, michaels.com, which achieved 30,281,186 sessions. Overall, while revenue and sessions were positive, the site’s conversion rate and AOV indicate areas for improvement in a competitive landscape.
Read more

ula-equipment.com competitors

In September 2025, ula-equipment.com generated $101,846 in revenue from 460 transactions with 100,813 sessions. Their average order value (AOV) ranged from $200 to $225, and their conversion rate varied from 0.00% to 0.50%. Compared to its competitors, ULA Equipment falls behind in revenue generation and number of transactions. For example, zpacks.com earned $729,839 from 3,527 transactions with 299,876 sessions, showcasing a higher performance. In terms of conversion rate, waymarkgearco.com outperformed ULA Equipment with a rate of 2.00% to 2.50%. However, ULA Equipment shares a similar AOV range with zpacks.com and hyperlitemountaingear.com, suggesting that they may attract a similar customer demographic. Despite lagging in revenue and transactions, ULA Equipment competes in AOV and conversion rate with some of the top players in the outdoor gear market.

waymarkgearco.com screenshot
#1 waymarkgearco.com
12.8K
Revenue
4.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zpacks.com screenshot
#2 zpacks.com
729.8K
Revenue
299.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
gossamergear.com screenshot
#3 gossamergear.com
477.8K
Revenue
186.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hyperlitemountaingear.com screenshot
#4 hyperlitemountaingear.com
825.1K
Revenue
268K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
mountainlaureldesigns.com screenshot
#5 mountainlaureldesigns.com
77.5K
Revenue
51.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
ula-equipment.com vs top market performers
ula-equipment.com
top retailers
conversion rate vs average order value for ula-equipment.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at ula-equipment.com

In September large majority of sales on ula-equipment.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on ula-equipment.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

ula-equipment.com channels

Identify top traffic channels that drive growth for ula-equipment.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

ula-equipment.com Google Ads spend

Evaluate ula-equipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

ula-equipment.com devices

Review ula-equipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

ula-equipment.com top markets

Explore ula-equipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

ula-equipment.com country & global rank

Assess the ranking of ula-equipment.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard