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Jan 2026
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Home/Insights/Retailers/ula-equipment.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for ula-equipment.comula-equipment.com

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111.6K
Revenue
Jan 26
94.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

COMFORTABLE, DURABLE & LIGHTWEIGHT BACKPACKING EQUIPMENT SEWN IN THE USA | ULA Equipment makes the pack that will make all your adventures more enjoyable.

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ula-equipment.com Annual Revenue and Growth

ula-equipment.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
ula-equipment.com revenue by year

ula-equipment.com's monthly revenueOVER TIME
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Over the past three months, ula-equipment.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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ula-equipment.com revenue growth for last six months
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OVERVIEW
In January 2026, ula-equipment.com generated $111,561 in online sales, surpassing the e-commerce sector median of $104,613, yet far below the industry leader, qvc.com, at $109,143,419. The site's conversion rate ranged from 0.50-1.00%, well below the high of 3.81% in the industry. Its average order value (AOV) was $200-225, which is significantly lower than the top AOV of $348. Additionally, ula-equipment.com recorded 94,353 sessions, above the median of 44,933 but dwarfed by boots.com, which boasted 35,443,340 sessions, highlighting both potential and room for improvement in its performance metrics.
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ula-equipment.com competitors

In January 2026, ula-equipment.com generated $111,561 in revenue from 509 transactions with 94,353 sessions, boasting an average order value (AOV) ranging between $200-$225 and a conversion rate of 0.50-1.00%. Compared to its competitors, ula-equipment.com falls behind in revenue when compared to the top performer zpacks.com, which earned $851,207 from 4,277 transactions and 303,493 sessions. However, ula-equipment.com outperforms waymarkgearco.com in terms of revenue, transactions, and sessions. hyperlitemountaingear.com leads in AOV with $275-$300, while ula-equipment.com falls within the middle range. Despite not being the highest, ula-equipment.com's conversion rate falls within the average range of its competitors, showing that it effectively converts sessions into transactions. Overall, ula-equipment.com competes well within its niche market despite facing tough competition.

waymarkgearco.com screenshot
#1 waymarkgearco.com
10.5K
Revenue
3.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zpacks.com screenshot
#2 zpacks.com
851.2K
Revenue
303.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
gossamergear.com screenshot
#3 gossamergear.com
431.3K
Revenue
179.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hyperlitemountaingear.com screenshot
#4 hyperlitemountaingear.com
975.9K
Revenue
269.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
mountainlaureldesigns.com screenshot
#5 mountainlaureldesigns.com
105.4K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
ula-equipment.com vs top market performers
ula-equipment.com
top retailers
conversion rate vs average order value for ula-equipment.com and its competitors
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Revenue share by device at ula-equipment.com

In January large majority of sales on ula-equipment.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on ula-equipment.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ula-equipment.com channels

Identify top traffic channels that drive growth for ula-equipment.comand discover how performance of traffic channels has changed over time.

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ula-equipment.com Google Ads spend

Evaluate ula-equipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ula-equipment.com devices

Review ula-equipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ula-equipment.com top markets

Explore ula-equipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ula-equipment.com country & global rank

Assess the ranking of ula-equipment.com among other retailers within its primary country and worldwide.

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