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Oct 2025
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Home/Insights/Retailers/ripstopbytheroll.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for ripstopbytheroll.comripstopbytheroll.com

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496.3K
Revenue
Oct 25
116.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Ripstopbytheroll.com offers a diverse range of items, catering to outdoor enthusiasts, designers, and do-it-yourselfers. The website sells an array of high-performance fabrics, materials, tools, and accessories. Customers can find options for creating outdoor gear, apparel, quilts, hammocks, and other projects, varying in weight, color, and functionality.

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ripstopbytheroll.com Annual Revenue and Growth

ripstopbytheroll.com's annual sales on its online store amounted to $8.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$8.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ripstopbytheroll.com revenue by year

ripstopbytheroll.com's monthly revenueOVER TIME
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Over the past three months, ripstopbytheroll.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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ripstopbytheroll.com revenue decline for last six months
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Top products on ripstopbytheroll.comby revenue

#1 Omnicolor Solids - Dyneema® Composite Fabric - Full Rolls
$376.1
Price
$100.8K
Revenue
#2 Custom Print Fabrics/Materials
$28.3
Price
$94.1K
Revenue
#3 OutdoorINK™ Color Map
$35
Price
$76.6K
Revenue
#4 2.92 oz Dyneema® Composite Fabric Hybrid CT5K.18/wov.32c
$27.6
Price
Revenue
#5 1.43 oz Dyneema® Composite Fabric CT5K.18
$23.4
Price
Revenue
#6 Omnicolor Solids - Fabric
$28.6
Price
Revenue
#7 2.92 oz Dyneema® Composite Fabric Hybrid CT5K.18/wov.32c - Full Rolls
$890.8
Price
Revenue
#8 OutdoorINK Print-On-Demand Fabric
$28.9
Price
Revenue
#9 X-Pac® VX15
$91.8
Price
Revenue
#10 0.67 oz Dyneema® Composite Fabric CT1E.08/K.18
$23.9
Price
Revenue
#1 Omnicolor Solids - Dyneema® Composite Fabric - Full Rolls
$376.1
Price
$100.8K
Revenue
#2 Custom Print Fabrics/Materials
$28.3
Price
$94.1K
Revenue
#3 OutdoorINK™ Color Map
$35
Price
$76.6K
Revenue
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OVERVIEW
In October 2025, ripstopbytheroll.com generated $496,253 in revenue, significantly exceeding the e-commerce industry median of $93,795, with a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.89%. The average order value (AOV) ranged from $175-200, compared to the industry high of $350. The site recorded 116,773 sessions, well above the median of 39,049, though far below market leader michaels.com, which boasts 32,351,606 sessions and $105,162,923 in revenue, indicating ripstopbytheroll.com’s strong performance within its niche.
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ripstopbytheroll.com competitors

When comparing ripstopbytheroll.com to its competitors in October 2025, we can see that ripstopbytheroll.com outperforms some in terms of revenue, such as rockywoods.com and dutchwaregear.com. However, it falls short compared to others like seattlefabrics.com and strapworks.com. In terms of transactions, ripstopbytheroll.com ranks in the middle, with hammockgear.com having significantly fewer transactions. Sessions wise, ripstopbytheroll.com has a higher number than rockywoods.com and hammockgear.com but lower than seattlefabrics.com and strapworks.com. The average order value (AOV) for ripstopbytheroll.com is competitive, falling within the range of $175-$200, similar to rockywoods.com and seattlefabrics.com but lower than hammockgear.com. The conversion rate for ripstopbytheroll.com is in the middle range, compared to the competitors. Overall, ripstopbytheroll.com shows strong performance in revenue and AOV but may need to improve its conversion rate to surpass some of its competitors.

rockywoods.com screenshot
#1 rockywoods.com
155.3K
Revenue
34.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
dutchwaregear.com screenshot
#2 dutchwaregear.com
208.6K
Revenue
52.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
seattlefabrics.com screenshot
#3 seattlefabrics.com
322.8K
Revenue
52.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
hammockgear.com screenshot
#4 hammockgear.com
72.3K
Revenue
43.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
strapworks.com screenshot
#5 strapworks.com
371.7K
Revenue
42.8K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
ripstopbytheroll.com vs top market performers
ripstopbytheroll.com
top retailers
conversion rate vs average order value for ripstopbytheroll.com and its competitors
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Revenue share by device at ripstopbytheroll.com

In October large majority of sales on ripstopbytheroll.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ripstopbytheroll.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ripstopbytheroll.com channels

Identify top traffic channels that drive growth for ripstopbytheroll.comand discover how performance of traffic channels has changed over time.

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ripstopbytheroll.com Google Ads spend

Evaluate ripstopbytheroll.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ripstopbytheroll.com devices

Review ripstopbytheroll.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ripstopbytheroll.com top markets

Explore ripstopbytheroll.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ripstopbytheroll.com country & global rank

Assess the ranking of ripstopbytheroll.com among other retailers within its primary country and worldwide.

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