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May 2025
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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597.8K
Revenue
155.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il's revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced growth of 40%, compared to the preceding three months.

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toyland.co.il revenue growth for last six months
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OVERVIEW
In May 2025, toyland.co.il in the GAMES industry had online sales revenue of $597,826, conversion rate of 1.00-1.50%, AOV of $300-325, and 155,053 sessions. Compared to industry peers, toyland.co.il's revenue is higher than the median of $58,696 but lower than tcgplayer.com's $65,690,733. The conversion rate is lower than the high of 3.77% and higher than the low of 0.62%. AOV falls within the industry range of $69 to $430, while sessions exceed the median of 25,642 but fall short of the top performer lego.com with 40,952,675 sessions.
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toyland.co.il competitors

In May 2025, toyland.co.il outperformed its competitor azrieli.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. toyland.co.il generated $597,826 in revenue from 1,863 transactions and 155,053 sessions, with an AOV range of $300-325 and a conversion rate of 1.00-1.50%. On the other hand, azrieli.com only made $29,166 in revenue from 336 transactions and 9,085 sessions, with an AOV range of $75-100 and a conversion rate of 3.50-4.00%. This highlights toyland.co.il's stronger performance across all key metrics compared to azrieli.com, indicating a more successful online toy retail business.

azrieli.com screenshot
#1 azrieli.com
29.2K
Revenue
9.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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toyland.co.il vs top market performers
toyland.co.il
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conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In May large majority of sales on toyland.co.il, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on toyland.co.il, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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