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Jan 2026
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for toyland.co.iltoyland.co.il

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398.1K
Revenue
Jan 26
129.4K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il Annual Revenue and Growth

toyland.co.il's annual sales on its online store amounted to $6.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toyland.co.il revenue by year

toyland.co.il's monthly revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced decline of 6.2%, compared to the preceding three months.

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toyland.co.il revenue decline for last six months
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OVERVIEW
In January 2026, toyland.co.il, a games industry player, generated $398,124 in online sales, significantly exceeding the median revenue of $97,679, but far from the leader, tcgplayer.com, at $156,901,462; its conversion rate of 1.00-1.50% is below the high benchmark of 3.81% and above the low of 0.77%; the average order value (AOV) ranges from $275-300, also lower than the high of $407; with 129,376 sessions, it surpasses the games industry median of 29,991 yet is dwarfed by lego.com’s impressive 72,670,697 sessions.
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toyland.co.il competitors

In January 2026, toyland.co.il outperformed its competitor azrieli.com in terms of revenue, with toyland.co.il generating $398,124 compared to azrieli.com's $20,627. toyland.co.il also had a higher number of transactions at 1,328, while azrieli.com had 234 transactions. Additionally, toyland.co.il had significantly more sessions at 129,376 compared to azrieli.com's 4,831 sessions. When looking at average order value (AOV), toyland.co.il's AOV ranged from $275 to $300, whereas azrieli.com's AOV was lower at $75 to $100. However, azrieli.com had a higher conversion rate at 4.50% to 5.00%, while toyland.co.il's conversion rate was between 1.00% to 1.50%. Overall, toyland.co.il demonstrated stronger performance in revenue and transaction metrics, while azrieli.com had a higher conversion rate.

azrieli.com screenshot
#1 azrieli.com
20.6K
Revenue
4.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
toyland.co.il vs top market performers
toyland.co.il
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conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In January large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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