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Jul 2025
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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678K
Revenue
171.2K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il's revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced growth of 23%, compared to the preceding three months.

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toyland.co.il revenue growth for last six months
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OVERVIEW
In July 2025, toyland.co.il, in the GAMES industry, had an online sales revenue of $678,043, with a median revenue of $65,146. The conversion rate ranged from 1.00-1.50%, compared to a high of 3.81% and a low of 0.52% in the industry. The average order value (AOV) was between $300-325, while the highest AOV was $432 and the lowest was $68 in the GAMES category. The website recorded 171,206 sessions, with lego.com having the highest at 44,379,856 and a median of 28,713 sessions in the industry.
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toyland.co.il competitors

In July 2025, toyland.co.il outperformed its competitor azrieli.com in terms of revenue, with toyland.co.il generating 678,043 in revenue compared to azrieli.com's 28,050. toyland.co.il also had significantly more transactions with 2,111 compared to azrieli.com's 309. In addition, toyland.co.il had a higher number of sessions with 171,206 sessions compared to azrieli.com's 8,262. However, azrieli.com had a higher average order value (AOV) ranging from 75-100, while toyland.co.il had an AOV of 300-325. When it comes to conversion rate, azrieli.com had a higher rate ranging from 3.50-4.00, while toyland.co.il had a conversion rate of 1.00-1.50. Overall, toyland.co.il demonstrated strong performance in revenue and transactions, but azrieli.com had higher AOV and conversion rates.

azrieli.com screenshot
#1 azrieli.com
28K
Revenue
8.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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toyland.co.il vs top market performers
toyland.co.il
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conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In July large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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