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Apr 2026
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for toyland.co.iltoyland.co.il

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424.7K
Revenue
Apr 26
148.9K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il Annual Revenue and Growth

toyland.co.il's annual sales on its online store amounted to $6.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toyland.co.il revenue by year

toyland.co.il's monthly revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced decline of 12%, compared to the preceding three months.

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toyland.co.il revenue decline for last six months
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OVERVIEW
In April 2026, toyland.co.il generated $424,731 in online sales, significantly exceeding the games industry median of $61,884, with a conversion rate between 0.50-1.00%, notably below the high benchmark of 3.72%. Its average order value (AOV) ranged from $275 to $300, also lower than the sector's high of $434, while the site attracted 148,925 sessions, far surpassing the median of 20,854 but falling short of the leader, lego.com, with 49,221,259 sessions. Overall, toyland.co.il demonstrates strong revenue performance, though it has room for improvement in conversion rate and AOV relative to industry leaders.
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toyland.co.il competitors

In April 2026, toyland.co.il outperformed its competitor azrieli.com in nearly all key metrics. While toyland.co.il generated $424,731 in revenue from 1,427 transactions, azrieli.com lagged significantly with only $19,324 from 224 transactions. The session count for toyland.co.il was also robust at 148,925, compared to azrieli.com’s modest 4,814 sessions. Additionally, toyland.co.il's average order value (AOV) ranged from $275-300, far exceeding azrieli.com's AOV of $75-100. Interestingly, azrieli.com achieved a higher conversion rate of 4.50-5.00%, while toyland.co.il's conversion rate was between 0.50-1.00%. Despite this, toyland.co.il's overall performance reflects a strong market position in the toy retail space, outclassing azrieli.com in revenue and transactions.

azrieli.com screenshot
#1 azrieli.com
19.3K
Revenue
4.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toyland.co.il vs top market performers
toyland.co.il
top retailers
conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In April large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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