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Nov 2025
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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573.7K
Revenue
Nov 25
161.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il Annual Revenue and Growth

toyland.co.il's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
toyland.co.il revenue by year

toyland.co.il's monthly revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced decline of 17%, compared to the preceding three months.

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toyland.co.il revenue decline for last six months
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OVERVIEW
In November 2025, toyland.co.il generated $573,723 in online sales, significantly surpassing the median revenue of $75,113 in the games category, though still far below the leading tcgplayer.com at $143,002,130. Its conversion rate ranged between 1.00-1.50%, underperforming against the high benchmark of 3.82%, while the average order value (AOV) stood at $325-350, lower than the top AOV of $419. The site attracted 161,946 sessions, a considerable figure compared to the median of 27,423, yet dwarfed by lego.com’s impressive 70,194,174 sessions, highlighting potential for growth in user engagement.
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toyland.co.il competitors

In November 2025, when comparing toyland.co.il to its competitors, it is evident that toyland.co.il outperforms azrieli.com in terms of revenue, transactions, and sessions. toyland.co.il generated a revenue of 573,723 with 1,714 transactions and 161,946 sessions, whereas azrieli.com only earned 20,743 in revenue with 218 transactions and 4,523 sessions. However, azrieli.com has a higher average order value (AOV) ranging from 75-100 compared to toyland.co.il's AOV of 325-350. Despite this, toyland.co.il has a comparable conversion rate of 1.00-1.50, while azrieli.com has a significantly higher conversion rate of 4.50-5.00. Overall, toyland.co.il excels in generating revenue and traffic, while azrieli.com shows strength in AOV and conversion rate metrics.

azrieli.com screenshot
#1 azrieli.com
20.7K
Revenue
4.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toyland.co.il vs top market performers
toyland.co.il
top retailers
conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In November large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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