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Sep 2025
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for toyland.co.iltoyland.co.il

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436.9K
Revenue
Sep 25
129.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il Annual Revenue and Growth

toyland.co.il's annual sales on its online store amounted to $5.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
toyland.co.il revenue by year

toyland.co.il's monthly revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced decline of 1.2%, compared to the preceding three months.

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toyland.co.il revenue decline for last six months
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OVERVIEW
In September 2025, toyland.co.il generated $436,873 in online sales, significantly surpassing the median revenue of $64,500 in the GAMES industry. Its conversion rate ranged from 1.00-1.50%, below the industry high of 3.83%. The average order value (AOV) stood at $325-350, compared to the industry high of $447. The site attracted 129,573 sessions, well above the median of 28,356 but far less than the top competitor, lego.com, which saw 48,909,019 sessions. Overall, toyland.co.il demonstrated strong revenue performance yet highlighted areas for improvement in conversion rates and traffic compared to industry leaders.
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toyland.co.il competitors

In September 2025, toyland.co.il outperformed its competitor azrieli.com in terms of revenue, with toyland.co.il generating $436,873 compared to azrieli.com's $28,063. toyland.co.il also had a higher number of transactions at 1,307, whereas azrieli.com had 303 transactions. In terms of sessions, toyland.co.il had significantly more with 129,573 sessions compared to azrieli.com's 8,200 sessions. The Average Order Value (AOV) for toyland.co.il ranged between $325-350, whereas azrieli.com had a lower AOV of $75-100. However, azrieli.com had a higher conversion rate at 3.50-4.00% compared to toyland.co.il's conversion rate of 1.00-1.50%. Overall, toyland.co.il showed strong performance in revenue, transactions, and sessions, while azrieli.com excelled in conversion rate.

azrieli.com screenshot
#1 azrieli.com
28.1K
Revenue
8.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toyland.co.il vs top market performers
toyland.co.il
top retailers
conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In September large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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