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May 2026
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Home/Insights/Retailers/toyland.co.il
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for toyland.co.iltoyland.co.il

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545.7K
Revenue
May 26
126.7K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$300-325
AOV
May 26
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  • Main country of store: ISRAEL
  • Website category: GAMES

Toyland.co.il is an online platform offering a diverse range of toys and playthings for children. The website provides an extensive selection of age-appropriate interactive toys, board games, puzzles, action figures, dolls, plush toys, and more. Customers can browse and purchase various play items suitable for kids of all ages.

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toyland.co.il Annual Revenue and Growth

toyland.co.il's annual sales on its online store amounted to $6.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toyland.co.il revenue by year

toyland.co.il's monthly revenueOVER TIME
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Over the past three months, toyland.co.il revenue has experienced growth of 15%, compared to the preceding three months.

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toyland.co.il revenue growth for last six months
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OVERVIEW
In May 2026, toyland.co.il generated $545,749 in online sales, significantly surpassing the games industry median of $52,599, yet far from the leading tcgplayer.com at $119,309,528; with a conversion rate of 1.00-1.50%, it falls short of the high benchmark of 3.76% and exceeds the low of 0.6%, while its average order value (AOV) ranged between $300-325, lower than the high of $404; additionally, toyland.co.il recorded 126,723 sessions, a notable figure compared to the median of 17,866, though it pales in comparison to lego.com’s impressive 56,198,658 sessions.
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toyland.co.il competitors

In May 2026, toyland.co.il outperformed its competitor azrieli.com in nearly all key performance metrics. While toyland.co.il generated a significant revenue of $545,749 from 1,807 transactions over 126,723 sessions, azrieli.com lagged far behind with only $16,811 in revenue from 193 transactions across 4,276 sessions. The average order value (AOV) for toyland.co.il was substantially higher, ranging between $300 and $325, compared to azrieli.com's AOV of $75 to $100. Moreover, toyland.co.il's conversion rate stood at 1.00-1.50%, while azrieli.com boasted a notably higher conversion rate of 4.50-5.00%. Despite the better conversion rate, the overall performance metrics of toyland.co.il clearly indicate a stronger market presence and sales efficiency relative to azrieli.com.

azrieli.com screenshot
#1 azrieli.com
16.8K
Revenue
4.3K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toyland.co.il vs top market performers
toyland.co.il
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conversion rate vs average order value for toyland.co.il and its competitors
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Revenue share by device at toyland.co.il

In May large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on toyland.co.il, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toyland.co.il channels

Identify top traffic channels that drive growth for toyland.co.iland discover how performance of traffic channels has changed over time.

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toyland.co.il Google Ads spend

Evaluate toyland.co.il's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toyland.co.il devices

Review toyland.co.il's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toyland.co.il top markets

Explore toyland.co.il's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toyland.co.il country & global rank

Assess the ranking of toyland.co.il among other retailers within its primary country and worldwide.

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