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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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90.5K
Revenue
Sep 26
54.7K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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TOFFS is the top choice for retro and classic football shirts, manufactured by hand in the UK. We also sell T-shirts, hoodies and casualwear - shop today!

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toffs.com Annual Revenue and Growth

toffs.com's annual sales on its online store amounted to $1.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
toffs.com revenue by year

toffs.com's monthly revenueOVER TIME
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Over the past three months, toffs.com revenue has experienced decline of 7%, compared to the preceding three months.

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toffs.com revenue decline for last six months
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OVERVIEW
toffs.com generated $90,500 in revenue from online sales in September 2026, significantly outperforming a typical store in the sports category, which brings in around $63,600 monthly. The site recorded 54,700 sessions, well above the typical store's 25,800 sessions. Its conversion rate stood at 1.00-1.50%, aligning with the typical range of 0.59% to 3.07%. The average order value (AOV) of toffs.com fell between $150-175, also within the typical AOV range of $79 to $562 for the sports category. Overall, toffs.com showcased strong metrics compared to its peers in the category.
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toffs.com competitors

In the competitive landscape of online sports merchandise, toffs.com ranks behind its competitors, namely uksoccershop.com, subsidesports.com, soccerbox.com, and rugbystore.co.uk. As of September 2026, toffs.com generated $90,500 in revenue from 572 transactions across 54,700 sessions, with an average order value (AOV) between $150-175 and a conversion rate of 1.00-1.50%. In contrast, uksoccershop.com leads significantly with $532,000 in revenue from 4,763 transactions and 467,000 sessions. subsidesports.com follows closely, achieving $531,000 in revenue and 3,848 transactions, while soccerbox.com and rugbystore.co.uk also surpass toffs.com with revenues of $127,000 and $402,000, respectively. Overall, toffs.com trails behind its competitors across all key metrics, underscoring the need for strategic enhancements to improve performance.

uksoccershop.com screenshot
#1 uksoccershop.com
532.2K
Revenue
466.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
subsidesports.com screenshot
#2 subsidesports.com
530.5K
Revenue
180.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
soccerbox.com screenshot
#3 soccerbox.com
126.5K
Revenue
82.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
rugbystore.co.uk screenshot
#4 rugbystore.co.uk
402K
Revenue
97.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
toffs.com vs top market performers
toffs.com
top retailers
conversion rate vs average order value for toffs.com and its competitors
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Revenue share by device at toffs.com

In September large majority of sales on toffs.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In September large majority of sales on toffs.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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toffs.com channels

Identify top traffic channels that drive growth for toffs.comand discover how performance of traffic channels has changed over time.

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toffs.com Google Ads spend

Evaluate toffs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toffs.com devices

Review toffs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toffs.com top markets

Explore toffs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toffs.com country & global rank

Assess the ranking of toffs.com among other retailers within its primary country and worldwide.

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