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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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126K
Revenue
Jul 26
93.6K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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TOFFS is the top choice for retro and classic football shirts, manufactured by hand in the UK. We also sell T-shirts, hoodies and casualwear - shop today!

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toffs.com Annual Revenue and Growth

toffs.com's annual sales on its online store amounted to $1.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toffs.com revenue by year

toffs.com's monthly revenueOVER TIME
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Over the past three months, toffs.com revenue has experienced decline of 30%, compared to the preceding three months.

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toffs.com revenue decline for last six months
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OVERVIEW
toffs.com's revenue for online sales reached $126,000 in July 2026, significantly exceeding the $77,200 generated by a typical store in the sports category. The site attracted 93,600 sessions, well above the 28,500 typical for the category. With a conversion rate of 1.00-1.50%, toffs.com falls within the range of 0.64% to 3.02% seen in a typical store in the sports category. The average order value (AOV) of $125-150 is also within the typical range of $82 to $571 for the category, showcasing toffs.com’s solid performance amidst competitive market standards.
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toffs.com competitors

The competitive set includes toffs.com, uksoccershop.com, subsidesports.com, soccerbox.com, and rugbystore.co.uk. As of July 2026, toffs.com generated $126,000 in revenue from 1,002 transactions across 93,600 sessions, yielding a conversion rate of 1.00-1.50%. In contrast, uksoccershop.com leads significantly with $1 million in revenue, 8,785 transactions, and 957,000 sessions, outpacing toffs.com by $874,000 in revenue and 7,783 transactions. subsidesports.com also performs better, with $791,000 in revenue and 6,020 transactions. soccerbox.com and rugbystore.co.uk further illustrate toffs.com's challenges, with revenues of $209,000 and $551,000 respectively. While toffs.com’s average order value of $125-150 aligns with subsidesports.com, its lower traffic and transactions indicate it ranks last among competitors.

uksoccershop.com screenshot
#1 uksoccershop.com
1M
Revenue
957.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
subsidesports.com screenshot
#2 subsidesports.com
790.9K
Revenue
304.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
soccerbox.com screenshot
#3 soccerbox.com
209.5K
Revenue
142.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
rugbystore.co.uk screenshot
#4 rugbystore.co.uk
551.1K
Revenue
120.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
toffs.com vs top market performers
toffs.com
top retailers
conversion rate vs average order value for toffs.com and its competitors
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Revenue share by device at toffs.com

In July large majority of sales on toffs.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on toffs.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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toffs.com channels

Identify top traffic channels that drive growth for toffs.comand discover how performance of traffic channels has changed over time.

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toffs.com Google Ads spend

Evaluate toffs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toffs.com devices

Review toffs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toffs.com top markets

Explore toffs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toffs.com country & global rank

Assess the ranking of toffs.com among other retailers within its primary country and worldwide.

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