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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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136.4K
Revenue
60.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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TOFFS is the top choice for retro and classic football shirts, manufactured by hand in the UK. We also sell T-shirts, hoodies and casualwear - shop today!

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toffs.com's revenueOVER TIME
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Over the past three months, toffs.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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toffs.com revenue decline for last six months
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OVERVIEW
In May 2025, toffs.com in the SPORTS industry had a revenue of $136,383, conversion rate of 1.50-2.00%, AOV of $125-150, and 60,932 sessions. Compared to the median revenue of $84,330, conversion rate of 3.0%, AOV of $565, and sessions of 29,719 in the industry, toffs.com performed above average in revenue and sessions, but below in conversion rate and AOV. The top performer in revenue was garmin.com with $189,203,870, and in sessions with 47,255,232. toffs.com has room for improvement in increasing conversion rate and AOV to better compete within the industry.
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toffs.com competitors

In May 2025, toffs.com generated a revenue of $136,383 with 1,002 transactions and 60,932 sessions, boasting an Average Order Value (AOV) between $125-150 and a conversion rate of 1.50-2.00%. Comparing toffs.com to its competitors, uksoccershop.com leads the pack with a revenue of $562,077, 4,737 transactions, and 467,329 sessions. However, their AOV ranges between $100-125, and their conversion rate falls between 1.00-1.50%. On the other hand, soccerbox.com falls behind with $57,625 in revenue, 662 transactions, and 43,959 sessions, along with an AOV of $75-100 and a conversion rate of 1.50-2.00%. Lastly, rugbystore.co.uk shines in conversion rate at 3.50-4.00% with $464,794 in revenue, 4,680 transactions, and 123,131 sessions, even though their AOV is $75-100. Overall, toffs.com holds its ground in revenue despite slightly lower metrics in transactions and sessions compared to uksoccershop.com and rugbystore.co.uk.

uksoccershop.com screenshot
#1 uksoccershop.com
562.1K
Revenue
467.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
soccerbox.com screenshot
#2 soccerbox.com
57.6K
Revenue
44K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
rugbystore.co.uk screenshot
#3 rugbystore.co.uk
464.8K
Revenue
123.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
toffs.com vs top market performers
toffs.com
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conversion rate vs average order value for toffs.com and its competitors
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Revenue share by device at toffs.com

In May large majority of sales on toffs.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on toffs.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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toffs.com channels

Identify top traffic channels that drive growth for toffs.comand discover how performance of traffic channels has changed over time.

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toffs.com Google Ads spend

Evaluate toffs.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toffs.com devices

Review toffs.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toffs.com top markets

Explore toffs.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toffs.com country & global rank

Assess the ranking of toffs.com among other retailers within its primary country and worldwide.

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