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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

thehumble.co

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28.7K

Revenue

23.8K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Thehumble.co is an e-commerce website that offers a variety of products for sale. Their inventory primarily includes ethically sourced and sustainable consumer goods, ranging from clothing and accessories to home decor, aimed at facilitating a mindful and eco-friendly lifestyle.

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thehumble.co's revenueOVER TIME
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Over the past three months, thehumble.co revenue has experienced decline of 2.8%, compared to the preceding three months.

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thehumble.co revenue decline for last six months

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OVERVIEW

For the month of May 2025, thehumble.co in the BEAUTY AND COSMETICS industry had online sales revenue of $28,665 (median: $46,882), a conversion rate of 2.00-2.50% (high: 4.51%, low: 1.17%), an average order value (AOV) of $50-75 (high: $213, low: $53), and 23,792 sessions (median: 19,997). The top performer in online sales was ulta.com with $96,002,620 in revenue and sephora.com had the highest number of sessions at 38,510,361.

thehumble.co competitors

In May 2025, thehumble.co, with a revenue of $28,665 from 521 transactions and 23,792 sessions, has an average order value (AOV) ranging from $50 to $75 and a conversion rate of 2.00% to 2.50%. Comparing this data to its competitors, byhumankind.com has a higher revenue of $33,478 but fewer transactions (229) and sessions (30,867), with a higher AOV of $125 to $150 but a lower conversion rate of 0.50% to 1.00%. On the other hand, risewell.com leads with significantly higher revenue of $355,342 from 4,839 transactions and 132,189 sessions, sharing a similar AOV of $50 to $75 as thehumble.co but with a higher conversion rate of 3.50% to 4.00%. liveplusultra.com lags behind in revenue at $8,458 from 158 transactions and 4,335 sessions, with the same AOV and conversion rate as thehumble.co.

#1 byhumankind.com

33.5K

Revenue

30.9K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#2 liveplusultra.com

8.5K

Revenue

4.3K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#3 risewell.com

355.3K

Revenue

132.2K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

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TOP MARKET PERFORMERSby revenue

thehumble.co vs top market performers

thehumble.co

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Revenue share by device at thehumble.co

In May large majority of sales on thehumble.co, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

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thehumble.co channels

Identify top traffic channels that drive growth for thehumble.coand discover how performance of traffic channels has changed over time.

thehumble.co Google Ads spend

Evaluate thehumble.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thehumble.co devices

Review thehumble.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thehumble.co top markets

Explore thehumble.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.