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Oct 2025
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Home/Insights/Retailers/thefreshmarket.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.5M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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thefreshmarket.com's monthly revenueOVER TIME
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Over the past three months, thefreshmarket.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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thefreshmarket.com revenue decline for last six months
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OVERVIEW
In October 2025, thefreshmarket.com generated $1,538,212 in online sales, significantly outperforming the median of $43,384 in the food and drink/groceries sector, yet trailing behind the category leader, kroger.com, which reported $358,991,540. The site's conversion rate ranged between 1.50-2.00%, slightly above the lower industry threshold of 1.42%, but below the high of 5.49%. With an average order value (AOV) between $75-100, it remains lower than the impressive AOV of $181 while surpassing the low end of $46. The site recorded 1,164,874 sessions, far fewer than kroger.com's 41,924,642, yet above the industry median of 15,100.
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thefreshmarket.com competitors

In October 2025, thefreshmarket.com reported a revenue of $1,538,212 from 17,834 transactions and 1,164,874 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, hatch-green-chile.com had a revenue of $184,963 from 2,415 transactions and 33,273 sessions, with a similar AOV but a higher conversion rate of 7.00-7.50%. On the other hand, freshdirect.com outperformed both with a revenue of $7,637,814 from 41,864 transactions and 572,828 sessions, boasting a higher AOV of $175-200 and a matching conversion rate of 7.00-7.50%. While thefreshmarket.com had a strong showing in terms of revenue and sessions, it lagged behind in conversion rate when compared to its competitors in the online fresh market sector in October 2025.

hatch-green-chile.com screenshot
#1 hatch-green-chile.com
185K
Revenue
33.3K
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
freshdirect.com screenshot
#2 freshdirect.com
7.6M
Revenue
572.8K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
thefreshmarket.com vs top market performers
thefreshmarket.com
top retailers
conversion rate vs average order value for thefreshmarket.com and its competitors
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Revenue share by device at thefreshmarket.com

In October large majority of sales on thefreshmarket.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thefreshmarket.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thefreshmarket.com channels

Identify top traffic channels that drive growth for thefreshmarket.comand discover how performance of traffic channels has changed over time.

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thefreshmarket.com Google Ads spend

Evaluate thefreshmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefreshmarket.com devices

Review thefreshmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefreshmarket.com top markets

Explore thefreshmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefreshmarket.com country & global rank

Assess the ranking of thefreshmarket.com among other retailers within its primary country and worldwide.

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