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Sep 2025
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Home/Insights/Retailers/thefreshmarket.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.6M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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thefreshmarket.com's monthly revenueOVER TIME
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Over the past three months, thefreshmarket.com revenue has experienced decline of 16%, compared to the preceding three months.

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thefreshmarket.com revenue decline for last six months
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OVERVIEW
In September 2025, thefreshmarket.com generated online sales revenue of $1,553,756, significantly higher than the median of $38,144 in the food and drink/groceries industry, although far below kroger.com’s $315,080,626. With a conversion rate of 1.50-2.00%, it lies within the industry range but below the high of 5.26%. The average order value (AOV) is between $75-100, also below the top AOV of $182. The site recorded 1,161,648 sessions, notably higher than the median of 14,912, but still dwarfed by kroger.com’s 38,495,850 sessions, indicating room for growth.
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thefreshmarket.com competitors

In September 2025, when comparing thefreshmarket.com to its competitors, it is evident that FreshDirect outperforms in terms of revenue with $7,101,522 compared to The Fresh Market's $1,553,756. FreshDirect also surpasses in transactions with 39,052 and sessions with 598,409, whereas The Fresh Market had 17,988 transactions and 1,161,648 sessions. However, The Fresh Market has a higher average order value (AOV) range of $75-100 compared to FreshDirect's $175-200. On the other hand, Hatch Green Chile falls behind both The Fresh Market and FreshDirect in terms of revenue, transactions, sessions, AOV, and conversion rate. Despite The Fresh Market not leading in all metrics, it holds its ground as a strong competitor within the market, especially in terms of AOV and conversion rate.

hatch-green-chile.com screenshot
#1 hatch-green-chile.com
206.3K
Revenue
56.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
freshdirect.com screenshot
#2 freshdirect.com
7.1M
Revenue
598.4K
Sessions
6.5-7.0%
Conv. rate
$175-200
AOV
thefreshmarket.com vs top market performers
thefreshmarket.com
top retailers
conversion rate vs average order value for thefreshmarket.com and its competitors
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Revenue share by device at thefreshmarket.com

In September large majority of sales on thefreshmarket.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thefreshmarket.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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thefreshmarket.com channels

Identify top traffic channels that drive growth for thefreshmarket.comand discover how performance of traffic channels has changed over time.

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thefreshmarket.com Google Ads spend

Evaluate thefreshmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefreshmarket.com devices

Review thefreshmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefreshmarket.com top markets

Explore thefreshmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefreshmarket.com country & global rank

Assess the ranking of thefreshmarket.com among other retailers within its primary country and worldwide.

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