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Jul 2025
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Home/Insights/Retailers/thefreshmarket.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for thefreshmarket.comthefreshmarket.com

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1.5M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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thefreshmarket.com's revenueOVER TIME
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Over the past three months, thefreshmarket.com revenue has experienced decline of 13%, compared to the preceding three months.

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thefreshmarket.com revenue decline for last six months
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OVERVIEW
In July 2025, thefreshmarket.com in the FOOD AND DRINK industry had a revenue of $1,541,573 with a median of $39,659. Their conversion rate ranged from 1.50-2.00%, while the highest was 5.17% and the lowest was 1.28%. The Average Order Value (AOV) was between $75-100, compared to the highest of $184 and the lowest of $47 in the industry. The website had a total of 1,164,609 sessions, far less than the leading kroger.com with 47,052,121 sessions. The median number of sessions in the FOOD AND DRINK industry was 15,792.
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thefreshmarket.com competitors

In July 2025, thefreshmarket.com reported revenue of $1,541,573 with 17,882 transactions and 1,164,609 sessions. Their average order value (AOV) ranged between $75-100, and they had a conversion rate of 1.50-2.00%. Comparing this to its competitors, hatch-green-chile.com had a revenue of $196,207 with 2,699 transactions and 57,260 sessions. Their AOV was $50-75, but they had a higher conversion rate of 4.50-5.00%. On the other hand, freshdirect.com outperformed thefreshmarket.com with a revenue of $6,725,738, 40,952 transactions, and 674,472 sessions. Their AOV was higher at $150-175, and they had the highest conversion rate at 6.00-6.50%. Overall, thefreshmarket.com falls in the middle in terms of revenue and performance metrics compared to its competitors in the online fresh market industry.

hatch-green-chile.com screenshot
#1 hatch-green-chile.com
196.2K
Revenue
57.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
freshdirect.com screenshot
#2 freshdirect.com
6.7M
Revenue
674.5K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
thefreshmarket.com vs top market performers
thefreshmarket.com
top retailers
conversion rate vs average order value for thefreshmarket.com and its competitors
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Revenue share by device at thefreshmarket.com

In July large majority of sales on thefreshmarket.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on thefreshmarket.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thefreshmarket.com channels

Identify top traffic channels that drive growth for thefreshmarket.comand discover how performance of traffic channels has changed over time.

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thefreshmarket.com Google Ads spend

Evaluate thefreshmarket.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thefreshmarket.com devices

Review thefreshmarket.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thefreshmarket.com top markets

Explore thefreshmarket.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thefreshmarket.com country & global rank

Assess the ranking of thefreshmarket.com among other retailers within its primary country and worldwide.

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