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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.3K
Revenue
28.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com's revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced decline of 47%, compared to the preceding three months.

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thebrokentoken.com revenue decline for last six months
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OVERVIEW
For the month of July 2025, the performance metrics for thebrokentoken.com in the GAMES industry show an online sales revenue of $8,256, a conversion rate of 0.00-0.50%, an average order value (AOV) of $75-100, and 28,947 sessions. Compared to the median revenue of $65,146, the site falls short in sales performance, while the conversion rate and AOV are within the industry standards. With sessions slightly above the median of 28,713, the site shows promise for growth. However, compared to the largest store tcgplayer.com with $68,011,359 in revenue, there is room for improvement.
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thebrokentoken.com competitors

In July 2025, thebrokentoken.com reported a revenue of $8,256 with 98 transactions and 28,947 sessions, boasting an Average Order Value (AOV) of $75-$100 and a conversion rate between 0.00-0.50%. When compared to its competitors, thebrokentoken.com falls behind in revenue and transactions. topshelfgamer.com leads with $25,641 in revenue from 309 transactions and 14,624 sessions, showing a higher conversion rate of 2.00-2.50%. meeplesource.com dominates with $140,818 in revenue, 974 transactions, and 52,048 sessions, showcasing a higher AOV of $125-$150 and a conversion rate between 1.50-2.00%. maydaygames.com and sleevekings.com also outperform thebrokentoken.com in revenue, transactions, and sessions, indicating a stronger performance in the board game accessories market.

topshelfgamer.com screenshot
#1 topshelfgamer.com
25.6K
Revenue
14.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
140.8K
Revenue
52K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
maydaygames.com screenshot
#3 maydaygames.com
22K
Revenue
28.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
sleevekings.com screenshot
#4 sleevekings.com
44.3K
Revenue
54.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In July large majority of sales on thebrokentoken.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In July large majority of sales on thebrokentoken.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

Evaluate thebrokentoken.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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