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Sep 2025
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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thebrokentoken.comthebrokentoken.com

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8.2K
Revenue
Sep 25
27.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com Annual Revenue and Growth

thebrokentoken.com's annual sales on its online store amounted to $466.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$466.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thebrokentoken.com revenue by year

thebrokentoken.com's monthly revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced decline of 25%, compared to the preceding three months.

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thebrokentoken.com revenue decline for last six months
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OVERVIEW
In September 2025, thebrokentoken.com, operating in the GAMES industry, generated $8,219 in online sales with a conversion rate ranging from 0.00-0.50%, significantly lower than the industry high of 3.83%. Its average order value (AOV) was between $75-100, compared to a peak of $447 in the sector. The site recorded 27,300 sessions, slightly below the median of 28,356, while the leading competitor, tcgplayer.com, amassed $124,935,425 in revenue, showcasing thebrokentoken.com's challenges in a competitive marketplace.
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thebrokentoken.com competitors

In September 2025, thebrokentoken.com lagged behind its competitors in terms of revenue, transactions, and sessions. With a revenue of $8,219 from 96 transactions and 27,300 sessions, the site's performance metrics were notably lower compared to its competitors. For example, topshelfgamer.com generated $10,460 in revenue from 125 transactions and 5,762 sessions, showcasing higher engagement and sales. meeplesource.com excelled with a revenue of $101,431 from 664 transactions and 39,334 sessions, indicating a strong market presence. maydaygames.com and sleevekings.com also outperformed thebrokentoken.com with revenue figures of $24,110 and $49,174, respectively. These competitors demonstrated higher conversion rates and average order values (AOV) across the board, highlighting areas where thebrokentoken.com could potentially improve and better compete in the market.

topshelfgamer.com screenshot
#1 topshelfgamer.com
10.5K
Revenue
5.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
101.4K
Revenue
39.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
maydaygames.com screenshot
#3 maydaygames.com
24.1K
Revenue
24.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sleevekings.com screenshot
#4 sleevekings.com
49.2K
Revenue
59.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In September large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

Evaluate thebrokentoken.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

Explore thebrokentoken.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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