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Nov 2025
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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.9K
Revenue
Nov 25
27.4K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com Annual Revenue and Growth

thebrokentoken.com's annual sales on its online store amounted to $466.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$466.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thebrokentoken.com revenue by year

thebrokentoken.com's monthly revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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thebrokentoken.com revenue decline for last six months
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OVERVIEW
In November 2025, thebrokentoken.com generated $8,856 in online sales, significantly lower than the games industry median of $75,113, with a conversion rate between 0.00-0.50%, far below the industry high of 3.82%. Its average order value (AOV) ranged from $75-100, also lower than the top AOV of $419 in the sector. The site recorded 27,380 sessions, close to the industry median of 27,423, but dwarfed by lego.com’s impressive 70,194,174 sessions, highlighting thebrokentoken.com's challenges in both sales and conversion relative to market leaders in the gaming category.
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thebrokentoken.com competitors

In November 2025, thebrokentoken.com lags behind its competitors in terms of revenue, with only $8,856 compared to top competitors like meeplesource.com ($110,296) and sleevekings.com ($95,899). The number of transactions on thebrokentoken.com is also significantly lower at 94, compared to meeplesource.com (745) and sleevekings.com (1,305). Additionally, thebrokentoken.com has a higher number of sessions at 27,380, but its conversion rate is lower at 0.00-0.50%, while meeplesource.com and sleevekings.com boast conversion rates of 1.50-2.00% and 2.00-2.50% respectively. Despite having a similar average order value (AOV) range of 75-100, thebrokentoken.com falls short in revenue generation and conversion efficiency compared to its competitors in the board game accessories market.

topshelfgamer.com screenshot
#1 topshelfgamer.com
16.8K
Revenue
9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
110.3K
Revenue
40.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
maydaygames.com screenshot
#3 maydaygames.com
21.6K
Revenue
24.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sleevekings.com screenshot
#4 sleevekings.com
95.9K
Revenue
59.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In November large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

Evaluate thebrokentoken.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

Explore thebrokentoken.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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