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Dec 2025
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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thebrokentoken.comthebrokentoken.com

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50.1K
Revenue
Dec 25
39.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com Annual Revenue and Growth

thebrokentoken.com's annual sales on its online store amounted to $466.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$466.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thebrokentoken.com revenue by year

thebrokentoken.com's monthly revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced growth of 159%, compared to the preceding three months.

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thebrokentoken.com revenue growth for last six months
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OVERVIEW
In December 2025, thebrokentoken.com, a player in the GAMES industry, generated online sales revenue of $50,061, significantly below the median of $100,760 and far from industry leader tcgplayer.com's $138,100,879. The site achieved a conversion rate of 1.00-1.50%, which is near the lower end of the industry's range, while its average order value (AOV) fell between $75-100, well below the high of $403. With 39,772 sessions, thebrokentoken.com exceeded the median of 28,044 but lagged behind leading competitor lego.com’s staggering 78,256,133 sessions, indicating room for growth.
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thebrokentoken.com competitors

In December 2025, thebrokentoken.com reported a revenue of $50,061 from 596 transactions and 39,772 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 1.00% and 1.50%. Compared to its competitors, topshelfgamer.com generated $23,763 in revenue from 284 transactions and 11,775 sessions, with a higher conversion rate of 2.00% to 2.50% but lower revenue overall. meeplesource.com outperformed all with a revenue of $110,084 from 812 transactions and 41,439 sessions, boasting a higher AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. maydaygames.com and sleevekings.com also had lower revenue than thebrokentoken.com, with varying AOVs and conversion rates, indicating room for improvement in those areas.

topshelfgamer.com screenshot
#1 topshelfgamer.com
23.8K
Revenue
11.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
110.1K
Revenue
41.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
maydaygames.com screenshot
#3 maydaygames.com
28.6K
Revenue
28.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sleevekings.com screenshot
#4 sleevekings.com
69.8K
Revenue
67.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In December large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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