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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thebrokentoken.comthebrokentoken.com

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44.6K
Revenue
Jan 26
39.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com Annual Revenue and Growth

thebrokentoken.com's annual sales on its online store amounted to $207.8K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$207.8K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thebrokentoken.com revenue by year

thebrokentoken.com's monthly revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced growth of 327%, compared to the preceding three months.

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thebrokentoken.com revenue growth for last six months
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OVERVIEW
In January 2026, thebrokentoken.com generated $44,566 in online sales with a conversion rate of 1.00-1.50%, below the industry median of $97,679 and the high of 3.81%. Their average order value (AOV) ranged between $75-100, also trailing the high of $407 in the GAMES sector. The site attracted 39,772 sessions, surpassing the median of 29,991 but significantly lower than lego.com's impressive 72,670,697 sessions. Overall, while thebrokentoken.com performs relatively well, there remains ample opportunity for growth in both revenue and customer engagement within the competitive games market.
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thebrokentoken.com competitors

In January 2026, thebrokentoken.com outperformed its competitors in terms of revenue with $44,566. However, when it comes to the number of transactions, sessions, average order value (AOV), and conversion rate, the site lagged behind. topshelfgamer.com generated $18,770 in revenue from 238 transactions and 9,834 sessions with a higher conversion rate of 2.00-2.50%. meeplesource.com had the highest revenue of $168,053 from 852 transactions and 46,909 sessions, with an AOV of 175-200 and a conversion rate of 1.50-2.00%. maydaygames.com earned $29,670 from 445 transactions and 28,299 sessions, while sleevekings.com generated $81,995 from 1,143 transactions and 68,480 sessions. Overall, thebrokentoken.com may need to focus on increasing its conversion rate and sessions to compete effectively with its rivals in the market.

topshelfgamer.com screenshot
#1 topshelfgamer.com
18.8K
Revenue
9.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
168.1K
Revenue
46.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
maydaygames.com screenshot
#3 maydaygames.com
29.7K
Revenue
28.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sleevekings.com screenshot
#4 sleevekings.com
82K
Revenue
68.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In January large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

Evaluate thebrokentoken.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

Explore thebrokentoken.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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