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Oct 2025
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Home/Insights/Retailers/thebrokentoken.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thebrokentoken.comthebrokentoken.com

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7.1K
Revenue
Oct 25
23.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Thebrokentoken.com is a website that offers various organizational and storage solutions for tabletop games and hobbies. They sell a wide range of products including storage boxes, deck boxes, inserts, and accessories. The website provides customers with options to neatly organize their gaming components for easier access and better game table setup.

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thebrokentoken.com Annual Revenue and Growth

thebrokentoken.com's annual sales on its online store amounted to $466.6K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$466.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thebrokentoken.com revenue by year

thebrokentoken.com's monthly revenueOVER TIME
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Over the past three months, thebrokentoken.com revenue has experienced decline of 18%, compared to the preceding three months.

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thebrokentoken.com revenue decline for last six months
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OVERVIEW
In October 2025, thebrokentoken.com generated $7,069 in online sales, significantly below the industry median of $69,451, with a conversion rate between 0.00-0.50%, far from the industry high of 3.88%. Its average order value (AOV) ranged from $75-100, compared to a high of $430 in the sector. The site recorded 23,290 sessions, slightly below the median of 25,610 in the GAMES category, and well under the leading site, lego.com, which achieved an impressive 50,997,207 sessions, highlighting thebrokentoken.com's need for improved performance metrics to compete effectively.
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thebrokentoken.com competitors

In October 2025, thebrokentoken.com had a revenue of $7,069 with 83 transactions and 23,290 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was between 0.00-0.50. In comparison, topshelfgamer.com outperformed thebrokentoken.com with a revenue of $12,679, 153 transactions, and 7,635 sessions. meeplesource.com had the highest revenue at $106,034 with 682 transactions and 40,059 sessions, boasting an AOV of $150-175 and a conversion rate of 1.50-2.00. maydaygames.com and sleevekings.com also had higher revenues, transactions, and sessions compared to thebrokentoken.com, indicating stronger performance in the board game accessories market. Overall, thebrokentoken.com lags behind its competitors in terms of revenue, transactions, and sessions, but remains competitive in AOV and conversion rate.

topshelfgamer.com screenshot
#1 topshelfgamer.com
12.7K
Revenue
7.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
meeplesource.com screenshot
#2 meeplesource.com
106K
Revenue
40.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
maydaygames.com screenshot
#3 maydaygames.com
21.5K
Revenue
22.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
sleevekings.com screenshot
#4 sleevekings.com
81.3K
Revenue
46.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
thebrokentoken.com vs top market performers
thebrokentoken.com
top retailers
conversion rate vs average order value for thebrokentoken.com and its competitors
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Revenue share by device at thebrokentoken.com

In October large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on thebrokentoken.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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thebrokentoken.com channels

Identify top traffic channels that drive growth for thebrokentoken.comand discover how performance of traffic channels has changed over time.

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thebrokentoken.com Google Ads spend

Evaluate thebrokentoken.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebrokentoken.com devices

Review thebrokentoken.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebrokentoken.com top markets

Explore thebrokentoken.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebrokentoken.com country & global rank

Assess the ranking of thebrokentoken.com among other retailers within its primary country and worldwide.

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