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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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102K
Revenue
Oct 25
133.8K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Tena.us is a website that primarily offers a range of products related to adult incontinence care. It provides various absorbent pads, protective underwear, and disposable briefs to aid adults in managing incontinence issues. The website also offers other healthcare products catering to individual needs while ensuring comfort and security.

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tena.us Annual Revenue and Growth

tena.us's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tena.us revenue by year

tena.us's monthly revenueOVER TIME
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Over the past three months, tena.us revenue has experienced decline of 10%, compared to the preceding three months.

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tena.us revenue decline for last six months
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OVERVIEW
In October 2025, tena.us achieved online sales of $101,970, surpassing the HEALTH median of $87,657, yet significantly trailing industry leader walgreens.com, which generated $159,748,187. Its conversion rate ranged from 1.00-1.50%, below the high benchmark of 5.39% but above the low of 1.4%. The average order value (AOV) was between $50-75, which falls short of the high AOV of $375 but is above the low of $59. With 133,774 sessions, tena.us outperformed the HEALTH median of 24,789, yet was far behind walgreens.com, which attracted 59,683,963 sessions.
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tena.us competitors

When comparing tena.us to its competitors in October 2025, it is clear that tena.us is holding its own but has room for improvement. tena.us generated a revenue of $101,970 with 1,841 transactions and 133,774 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, ageukincontinence.co.uk leads the pack with a revenue of $605,903, 3,117 transactions, and 69,217 sessions, boasting an AOV of $175-200 and a conversion rate of 4.00-4.50%. tena.us's revenue falls short compared to northshorecare.com's $757,933, but its conversion rate is lower than both tenadirect.co.uk and weareverincontinence.com. tena.us may want to focus on increasing transactions and sessions to boost revenue and improve conversion rates to better compete with its top competitors in the market.

ageukincontinence.co.uk screenshot
#1 ageukincontinence.co.uk
605.9K
Revenue
69.2K
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
tenadirect.co.uk screenshot
#2 tenadirect.co.uk
44.9K
Revenue
10.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
northshorecare.com screenshot
#3 northshorecare.com
757.9K
Revenue
182.5K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
comfortplusonline.com screenshot
#4 comfortplusonline.com
22.5K
Revenue
4.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
weareverincontinence.com screenshot
#5 weareverincontinence.com
30.6K
Revenue
19.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
tena.us vs top market performers
tena.us
top retailers
conversion rate vs average order value for tena.us and its competitors
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Revenue share by device at tena.us

In October large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tena.us channels

Identify top traffic channels that drive growth for tena.usand discover how performance of traffic channels has changed over time.

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tena.us Google Ads spend

Evaluate tena.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tena.us devices

Review tena.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tena.us top markets

Explore tena.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tena.us country & global rank

Assess the ranking of tena.us among other retailers within its primary country and worldwide.

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