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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for tena.ustena.us

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91.3K
Revenue
Jan 26
87.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Tena.us is a website that primarily offers a range of products related to adult incontinence care. It provides various absorbent pads, protective underwear, and disposable briefs to aid adults in managing incontinence issues. The website also offers other healthcare products catering to individual needs while ensuring comfort and security.

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tena.us Annual Revenue and Growth

tena.us's annual sales on its online store amounted to $981.2K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$981.2K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tena.us revenue by year

tena.us's monthly revenueOVER TIME
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Over the past three months, tena.us revenue has experienced growth of 20%, compared to the preceding three months.

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tena.us revenue growth for last six months
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OVERVIEW
In January 2026, tena.us generated $91,260 in online sales, slightly below the health industry's median of $95,642, with a conversion rate of 1.50-2.00%, which falls within a competitive range but remains below the high of 5.32%. The average order value (AOV) ranged from $50 to $75, which is near the lower end of the industry spectrum, while the site attracted 87,312 sessions, significantly outperforming the median of 27,449 but far behind walgreens.com, the leading competitor with 63,073,346 sessions and $109,095,070 in revenue.
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tena.us competitors

When comparing tena.us to its competitors in the incontinence products market in January 2026, we see that Tena's revenue is $91,260 with 1,691 transactions and 87,312 sessions. The Average Order Value (AOV) falls between $50-$75, with a conversion rate of 1.50-2.00%. In contrast, ageukincontinence.co.uk has a higher revenue of $743,990, with 3,686 transactions and 86,150 sessions. Their AOV ranges between $200-$225, with a conversion rate of 4.00-4.50%. Tena's revenue is lower than northshorecare.com's $859,539, but Tena has a higher conversion rate than northshorecare.com's 2.00-2.50%. comfortplusonline.com and tenadirect.co.uk have similar revenue to Tena, but comfortplusonline.com has a higher AOV and tenadirect.co.uk has a higher conversion rate. weareverincontinence.com has the lowest revenue among the competitors, with a lower AOV and conversion rate compared to Tena.

ageukincontinence.co.uk screenshot
#1 ageukincontinence.co.uk
744K
Revenue
86.1K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
tenadirect.co.uk screenshot
#2 tenadirect.co.uk
69K
Revenue
15.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
northshorecare.com screenshot
#3 northshorecare.com
859.5K
Revenue
245.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
comfortplusonline.com screenshot
#4 comfortplusonline.com
27.9K
Revenue
5.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
weareverincontinence.com screenshot
#5 weareverincontinence.com
13.5K
Revenue
9.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
tena.us vs top market performers
tena.us
top retailers
conversion rate vs average order value for tena.us and its competitors
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Revenue share by device at tena.us

In January large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tena.us channels

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tena.us Google Ads spend

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tena.us devices

Review tena.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tena.us top markets

Explore tena.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tena.us country & global rank

Assess the ranking of tena.us among other retailers within its primary country and worldwide.

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