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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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89.6K
Revenue
Nov 25
133.8K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Tena.us is a website that primarily offers a range of products related to adult incontinence care. It provides various absorbent pads, protective underwear, and disposable briefs to aid adults in managing incontinence issues. The website also offers other healthcare products catering to individual needs while ensuring comfort and security.

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tena.us Annual Revenue and Growth

tena.us's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tena.us revenue by year

tena.us's monthly revenueOVER TIME
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Over the past three months, tena.us revenue has experienced growth of 15%, compared to the preceding three months.

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tena.us revenue growth for last six months
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OVERVIEW
In November 2025, tena.us, operating in the health sector, reported online sales revenue of $89,557, slightly above the median of $88,366, with a conversion rate between 1.00-1.50%, notably lower than the health industry's high of 5.5%. The average order value (AOV) ranged from $50-75, falling short of the sector's high AOV of $370. tena.us recorded 133,774 sessions, significantly higher than the median of 24,054, but vastly overshadowed by walgreens.com, which dominated the category with over $159 million in revenue and 57 million sessions.
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tena.us competitors

In November 2025, tena.us had a revenue of $89,557 with 1,712 transactions and 133,774 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, ageukincontinence.co.uk stands out with a revenue of $559,896, 3,085 transactions, and 69,217 sessions, boasting a higher AOV of $175-200 and a conversion rate of 4.00-4.50%. Other competitors like northshorecare.com and tenadirect.co.uk also surpass tena.us in revenue and transactions, with varying AOV and conversion rates. In contrast, weareverincontinence.com has a lower revenue but a higher conversion rate. Overall, tena.us falls within the mid-range in terms of revenue and performance metrics compared to its competitors in the incontinence products market.

ageukincontinence.co.uk screenshot
#1 ageukincontinence.co.uk
559.9K
Revenue
69.2K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
tenadirect.co.uk screenshot
#2 tenadirect.co.uk
40.5K
Revenue
8.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
northshorecare.com screenshot
#3 northshorecare.com
711K
Revenue
163.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
comfortplusonline.com screenshot
#4 comfortplusonline.com
21.7K
Revenue
4.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
weareverincontinence.com screenshot
#5 weareverincontinence.com
25.8K
Revenue
15K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
tena.us vs top market performers
tena.us
top retailers
conversion rate vs average order value for tena.us and its competitors
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Revenue share by device at tena.us

In November large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tena.us, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tena.us channels

Identify top traffic channels that drive growth for tena.usand discover how performance of traffic channels has changed over time.

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tena.us Google Ads spend

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tena.us devices

Review tena.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tena.us top markets

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tena.us country & global rank

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