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Sep 2025
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Home/Insights/Retailers/tammyfender.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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44.7K
Revenue
Sep 25
6K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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TammyFender.com is an e-commerce site that sells skincare products. They offer a wide range of natural and organic skincare products formulated by Tammy Fender. Items include cleansers, moisturizers, masks, and serums made with responsibly sourced botanical ingredients, seeking to provide customers with high-quality skincare options.

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tammyfender.com Annual Revenue and Growth

tammyfender.com's annual sales on its online store amounted to $1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tammyfender.com revenue by year

tammyfender.com's monthly revenueOVER TIME
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Over the past three months, tammyfender.com revenue has experienced growth of 33%, compared to the preceding three months.

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tammyfender.com revenue growth for last six months
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OVERVIEW
In September 2025, tammyfender.com generated $44,686 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,540, with a conversion rate between 3.00-3.50%, just shy of the industry's high of 4.54%. The average order value (AOV) ranged from $200-225, aligning closely with the upper threshold of $203. The site recorded 5,973 sessions, significantly lower than the median of 18,928, indicating potential growth opportunities compared to top competitor Sephora, which saw over 45 million sessions and Ulta’s staggering $93 million in revenue.
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tammyfender.com competitors

In September 2025, tammyfender.com outperformed its competitor puristry.com in terms of revenue, transactions, sessions, and average order value (AOV). tammyfender.com generated $44,686 in revenue from 205 transactions and 5,973 sessions, with an AOV ranging between $200-225 and a conversion rate of 3.00-3.50%. On the other hand, puristry.com only brought in $5,039 in revenue from 92 transactions and 2,883 sessions, with a lower AOV of $50-75, but a similar conversion rate of 3.00-3.50%. Overall, tammyfender.com demonstrated a stronger performance across all metrics compared to puristry.com, indicating a more successful and lucrative online presence.

puristry.com screenshot
#1 puristry.com
5K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
tammyfender.com vs top market performers
tammyfender.com
top retailers
conversion rate vs average order value for tammyfender.com and its competitors
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Revenue share by device at tammyfender.com

In September large majority of sales on tammyfender.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tammyfender.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tammyfender.com channels

Identify top traffic channels that drive growth for tammyfender.comand discover how performance of traffic channels has changed over time.

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tammyfender.com Google Ads spend

Evaluate tammyfender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tammyfender.com devices

Review tammyfender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tammyfender.com top markets

Explore tammyfender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tammyfender.com country & global rank

Assess the ranking of tammyfender.com among other retailers within its primary country and worldwide.

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