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Oct 2025
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Home/Insights/Retailers/tammyfender.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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52.6K
Revenue
Oct 25
6.4K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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TammyFender.com is an e-commerce site that sells skincare products. They offer a wide range of natural and organic skincare products formulated by Tammy Fender. Items include cleansers, moisturizers, masks, and serums made with responsibly sourced botanical ingredients, seeking to provide customers with high-quality skincare options.

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tammyfender.com Annual Revenue and Growth

tammyfender.com's annual sales on its online store amounted to $1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tammyfender.com revenue by year

tammyfender.com's monthly revenueOVER TIME
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Over the past three months, tammyfender.com revenue has experienced decline of 21%, compared to the preceding three months.

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tammyfender.com revenue decline for last six months
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OVERVIEW
In October 2025, tammyfender.com generated $52,625 in online sales, surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 3.00-3.50%, below the category high of 4.65%. The average order value (AOV) ranged from $225 to $250, exceeding the high industry AOV of $202. With 6,438 sessions, the site remains significantly behind the median of 18,156 sessions in its category. Despite these metrics, tammyfender.com demonstrates a solid performance within the competitive landscape, though it trails far behind industry leaders like themancompany.com and sephora.com in overall sales and traffic.
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tammyfender.com competitors

In October 2025, tammyfender.com outperformed its competitor puristry.com in terms of revenue, transactions, sessions, and average order value (AOV). tammyfender.com generated $52,625 in revenue from 215 transactions and 6,438 sessions, with an AOV ranging from $225 to $250 and a conversion rate of 3.00-3.50%. On the other hand, puristry.com only generated $4,476 in revenue from 80 transactions and 2,364 sessions, with an AOV ranging from $50 to $75 and a similar conversion rate of 3.00-3.50%. Despite having the same conversion rate, tammyfender.com's significantly higher revenue, transactions, and sessions demonstrate its superior performance compared to puristry.com in October 2025.

puristry.com screenshot
#1 puristry.com
4.5K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
tammyfender.com vs top market performers
tammyfender.com
top retailers
conversion rate vs average order value for tammyfender.com and its competitors
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Revenue share by device at tammyfender.com

In October large majority of sales on tammyfender.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tammyfender.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tammyfender.com channels

Identify top traffic channels that drive growth for tammyfender.comand discover how performance of traffic channels has changed over time.

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tammyfender.com Google Ads spend

Evaluate tammyfender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tammyfender.com devices

Review tammyfender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tammyfender.com top markets

Explore tammyfender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tammyfender.com country & global rank

Assess the ranking of tammyfender.com among other retailers within its primary country and worldwide.

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