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May 2025
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Home/Insights/Retailers/tammyfender.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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49K
Revenue
6.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
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TammyFender.com is an e-commerce site that sells skincare products. They offer a wide range of natural and organic skincare products formulated by Tammy Fender. Items include cleansers, moisturizers, masks, and serums made with responsibly sourced botanical ingredients, seeking to provide customers with high-quality skincare options.

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tammyfender.com's revenueOVER TIME
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Over the past three months, tammyfender.com revenue has experienced decline of 37%, compared to the preceding three months.

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tammyfender.com revenue decline for last six months
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OVERVIEW
For the month of May 2025, tammyfender.com in the BEAUTY AND COSMETICS industry had a revenue of $49,001, conversion rate of 3.00-3.50%, AOV of $225-250, and 6,782 sessions. The median revenue in the category was $46,882, the highest revenue was $96,002,620 from ulta.com, the highest conversion rate was 4.51%, the lowest conversion rate was 1.17%, the highest AOV was $213, the lowest AOV was $53, the highest sessions were 38,510,361 from sephora.com, and the median sessions were 19,997.
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tammyfender.com competitors

In May 2025, tammyfender.com outperformed its competitor puristry.com in terms of revenue, with tammyfender.com generating $49,001 compared to puristry.com's $5,824. tammyfender.com also had more transactions at 214, as opposed to puristry.com's 84 transactions. Additionally, tammyfender.com had a higher number of sessions at 6,782, while puristry.com had 2,396 sessions. In terms of Average Order Value (AOV), tammyfender.com's AOV ranged from $225 to $250, which was significantly higher than puristry.com's AOV range of $50 to $75. Despite having a lower conversion rate of 3.00-3.50%, tammyfender.com still managed to outperform puristry.com in terms of overall revenue and transactions, showcasing its strong performance in the beauty and skincare market.

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#1 puristry.com
5.8K
Revenue
2.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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TOP MARKET PERFORMERSby revenue
tammyfender.com vs top market performers
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conversion rate vs average order value for tammyfender.com and its competitors
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Revenue share by device at tammyfender.com

In May large majority of sales on tammyfender.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

In May large majority of sales on tammyfender.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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brands overtime comparison

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tammyfender.com channels

Identify top traffic channels that drive growth for tammyfender.comand discover how performance of traffic channels has changed over time.

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tammyfender.com Google Ads spend

Evaluate tammyfender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tammyfender.com devices

Review tammyfender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tammyfender.com top markets

Explore tammyfender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tammyfender.com country & global rank

Assess the ranking of tammyfender.com among other retailers within its primary country and worldwide.

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