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Jul 2025
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Home/Insights/Retailers/tabutoys.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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26.7K
Revenue
38.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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This website, tabutoys.com, offers a diverse range of products. Their inventory consists of various adult toys, gadgets, and accessories for personal pleasure and intimate experiences. Additionally, the website may offer related information, customer reviews, and discreet shipping services.

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tabutoys.com's revenueOVER TIME
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Over the past three months, tabutoys.com revenue has experienced decline of 28%, compared to the preceding three months.

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tabutoys.com revenue decline for last six months
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OVERVIEW
In July 2025, tabutoys.com in the ADULT industry had an online sales revenue of $26,680, with a conversion rate of 0.50-1.00% and an AOV of $125-150. The site had 38,504 sessions, below the median of 22,968. Compared to the highest online store lovense.com with revenue of $11,058,846 and the highest sessions of 7,238,784 from naughtyamerica.com, tabutoys.com's performance metrics are on the lower end in terms of revenue, conversion rate, AOV, and sessions.
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tabutoys.com competitors

In July 2025, tabutoys.com generated $26,680 in revenue from 201 transactions with 38,504 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 0.50-1.00%. When compared to its competitors, kinkstore.com led the pack with $182,786 in revenue from 1,229 transactions and 96,800 sessions, matching tabutoys.com's AOV and surpassing its conversion rate at 1.00-1.50%. orchidtoys.com lagged behind with $11,695 in revenue, 171 transactions, and 21,155 sessions, featuring a lower AOV of $50-$75 and a similar conversion rate. sextoy.com stood out with $87,959 in revenue, 280 transactions, and 94,440 sessions, offering a higher AOV range of $300-$325 but a lower conversion rate of 0.00-0.50%. pinkcherry.com and lovehoney.com emerged as industry giants, each raking in over a million dollars in revenue, showcasing higher transaction volumes, sessions, AOVs, and conversion rates compared to tabutoys.com and its other competitors.

kinkstore.com screenshot
#1 kinkstore.com
182.8K
Revenue
96.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
11.7K
Revenue
21.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
sextoy.com screenshot
#3 sextoy.com
88K
Revenue
94.4K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
pinkcherry.com screenshot
#4 pinkcherry.com
1.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.7M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
tabutoys.com vs top market performers
tabutoys.com
top retailers
conversion rate vs average order value for tabutoys.com and its competitors
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Revenue share by device at tabutoys.com

In July large majority of sales on tabutoys.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In July large majority of sales on tabutoys.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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tabutoys.com channels

Identify top traffic channels that drive growth for tabutoys.comand discover how performance of traffic channels has changed over time.

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tabutoys.com Google Ads spend

Evaluate tabutoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tabutoys.com devices

Review tabutoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tabutoys.com top markets

Explore tabutoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tabutoys.com country & global rank

Assess the ranking of tabutoys.com among other retailers within its primary country and worldwide.

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