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May 2025
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Home/Insights/Retailers/tabutoys.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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24.2K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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This website, tabutoys.com, offers a diverse range of products. Their inventory consists of various adult toys, gadgets, and accessories for personal pleasure and intimate experiences. Additionally, the website may offer related information, customer reviews, and discreet shipping services.

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tabutoys.com's revenueOVER TIME
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Over the past three months, tabutoys.com revenue has experienced decline of 0.74%, compared to the preceding three months.

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tabutoys.com revenue decline for last six months
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OVERVIEW
In May 2025, tabutoys.com, an online store in the ADULT industry, generated $24,154 in revenue with a conversion rate of 0.50-1.00% and an average order value of $125-150 from 32,384 sessions. This places them below the median revenue, conversion rate, AOV, and sessions for the ADULT industry. The top-performing online store in the ADULT category is lovense.com with revenue of $11,416,588 and the highest sessions coming from naughtyamerica.com at 6,406,744. tabutoys.com has room for growth in all performance metrics compared to industry benchmarks.
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tabutoys.com competitors

In May 2025, tabutoys.com generated a revenue of $24,154 from 166 transactions and 32,384 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate between 0.50% to 1.00%. Comparing this to its competitors, pinkcherry.com stands out with a revenue of $1,668,680 from 23,033 transactions and 1,085,180 sessions, boasting a higher conversion rate of 2.00% to 2.50%. kinkstore.com and orchidtoys.com have similar AOV to Tabu Toys but vary in transaction volume and sessions. lovehoney.com surpasses in revenue with $1,691,411, high conversion rate of 2.50% to 3.00%, and substantial session count. sextoy.com has a higher AOV of $300 to $325 but a lower conversion rate, highlighting the diversity in the market. Despite stiff competition, Tabu Toys holds its own with its unique value proposition and steady performance metrics.

kinkstore.com screenshot
#1 kinkstore.com
165.3K
Revenue
96.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
16.5K
Revenue
15.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
sextoy.com screenshot
#3 sextoy.com
61.9K
Revenue
55K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
pinkcherry.com screenshot
#4 pinkcherry.com
1.7M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tabutoys.com vs top market performers
tabutoys.com
top retailers
conversion rate vs average order value for tabutoys.com and its competitors
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Revenue share by device at tabutoys.com

In May large majority of sales on tabutoys.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.

In May large majority of sales on tabutoys.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.
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tabutoys.com channels

Identify top traffic channels that drive growth for tabutoys.comand discover how performance of traffic channels has changed over time.

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tabutoys.com Google Ads spend

Evaluate tabutoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tabutoys.com devices

Review tabutoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tabutoys.com top markets

Explore tabutoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tabutoys.com country & global rank

Assess the ranking of tabutoys.com among other retailers within its primary country and worldwide.

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