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Oct 2025
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Home/Insights/Retailers/tabutoys.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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37.9K
Revenue
Oct 25
48.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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This website, tabutoys.com, offers a diverse range of products. Their inventory consists of various adult toys, gadgets, and accessories for personal pleasure and intimate experiences. Additionally, the website may offer related information, customer reviews, and discreet shipping services.

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tabutoys.com Annual Revenue and Growth

tabutoys.com's annual sales on its online store amounted to $286.6K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$286.6K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
tabutoys.com revenue by year

tabutoys.com's monthly revenueOVER TIME
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Over the past three months, tabutoys.com revenue has experienced growth of 42%, compared to the preceding three months.

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tabutoys.com revenue growth for last six months
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OVERVIEW
In October 2025, tabutoys.com, an ADULT industry e-commerce site, generated $37,926 in online sales, below the median of $52,506, with a conversion rate between 0.50-1.00%, lower than the ADULT sector's high of 3.23%. Its average order value (AOV) ranged from $125-150, significantly less than the industry's high of $375, and it recorded 48,372 sessions, exceeding the median of 22,710 but far behind the top competitor, naughtyamerica.com, with 6,386,866 sessions. Overall, while tabutoys.com shows potential, it lags in revenue and conversion relative to industry benchmarks.
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tabutoys.com competitors

In October 2025, tabutoys.com generated a revenue of $37,926 with 285 transactions from 48,372 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 0.50-1.00. Comparatively, kinkstore.com outperformed tabutoys.com with a revenue of $184,152 from 1,215 transactions and 81,633 sessions, featuring a higher AOV of $150-$175 and a conversion rate of 1.00-1.50. On the lower end, orchidtoys.com fell short of tabutoys.com with a revenue of $9,914 from 155 transactions and 17,264 sessions, displaying a lower AOV of $50-$75 and a similar conversion rate of 0.50-1.00. sextoy.com excelled in revenue with $98,842 but had a lower conversion rate of 0.00-0.50. pinkcherry.com and lovehoney.com both surpassed tabutoys.com in revenue, transactions, sessions, AOV, and conversion rate, indicating a higher level of success in the market.

kinkstore.com screenshot
#1 kinkstore.com
184.2K
Revenue
81.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
9.9K
Revenue
17.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
sextoy.com screenshot
#3 sextoy.com
98.8K
Revenue
120.4K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
pinkcherry.com screenshot
#4 pinkcherry.com
1.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.9M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tabutoys.com vs top market performers
tabutoys.com
top retailers
conversion rate vs average order value for tabutoys.com and its competitors
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Revenue share by device at tabutoys.com

In October large majority of sales on tabutoys.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on tabutoys.com, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
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tabutoys.com channels

Identify top traffic channels that drive growth for tabutoys.comand discover how performance of traffic channels has changed over time.

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tabutoys.com Google Ads spend

Evaluate tabutoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tabutoys.com devices

Review tabutoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tabutoys.com top markets

Explore tabutoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tabutoys.com country & global rank

Assess the ranking of tabutoys.com among other retailers within its primary country and worldwide.

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