Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sextoy.comsextoy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
62.9K
Revenue
Sep 25
69.9K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$300-325
AOV
Sep 25
Loading...

Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sextoy.com revenue has experienced growth of 5.6%, compared to the preceding three months.

View real-time data
sextoy.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, sextoy.com, operating in the ADULT industry, generated $62,891 in online sales, exceeding the median revenue of $52,713, yet significantly trailing the market leader, eis.de, at $14,696,263; its conversion rate ranged between 0.00-0.50%, well below the industry average of 3.27% and close to the low end of 0.7%, while the average order value (AOV) stood at $300-325, slightly above the high industry AOV of $310; with 69,916 sessions, sextoy.com fell short of the median of 22,576 and dwarfed by the 7,455,230 sessions recorded by naughtyamerica.com.
Read more

sextoy.com competitors

In September 2025, sextoy.com generated a revenue of $62,891 from 203 transactions with 69,916 sessions, resulting in an average order value (AOV) range of $300-325 and a conversion rate of 0.00-0.50. In comparison, pinkcherry.com had significantly higher revenue of $1,308,140 from 18,091 transactions and 1,067,107 sessions, with an AOV of $50-75 and a conversion rate of 1.50-2.00. orchidtoys.com earned $15,629 from 227 transactions and 24,820 sessions, with an AOV of $50-75 and a conversion rate of 0.50-1.00. joylovedolls.com had a revenue of $486,386 from 3,575 transactions and 404,932 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00. tabutoys.com generated $39,787 from 278 transactions and 49,909 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00. lovehoney.com stood out with a revenue of $1,556,748 from 26,346 transactions and 1,220,386 sessions, along with an AOV of $50-75 and a high conversion rate of 2.00-2.50. Overall, sextoy.com falls behind its competitors in terms of revenue, transactions, and sessions, as well as AOV and conversion rate.

pinkcherry.com screenshot
#1 pinkcherry.com
1.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
15.6K
Revenue
24.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
486.4K
Revenue
404.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
39.8K
Revenue
49.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.6M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sextoy.com

In September large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In September large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard