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May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for sextoy.comsextoy.com

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100.8K
Revenue
May 26
58.4K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$300-325
AOV
May 26
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced decline of 52%, compared to the preceding three months.

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sextoy.com revenue decline for last six months
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OVERVIEW
In May 2026, sextoy.com generated $100,829 in online sales, significantly surpassing the ADULT industry's median revenue of $37,388, yet falling short of the leading store, lovense.com, at $14,928,681. The site’s conversion rate ranged from 0.50% to 1.00%, below the high of 3.36% in the sector, with an average order value (AOV) of $300-325, also below the industry's high of $422. Additionally, sextoy.com attracted 58,393 sessions, well above the median of 15,400, but far from the impressive 8,701,370 sessions recorded by naughtyamerica.com.
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sextoy.com competitors

In May 2026, sextoy.com reported revenue of $100,829 with 326 transactions from 58,393 sessions, reflecting an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. In comparison, pinkcherry.com led the pack with an impressive $2,014,751 in revenue and a conversion rate of 2.00-2.50%, despite its much lower AOV of $50-75. lovehoney.com also performed exceptionally well, generating $2,387,382 with a conversion rate of 2.50-3.00% and a similar AOV range. joylovedolls.com, while achieving $341,216 in revenue, had a higher AOV of $125-150 and a conversion rate of 1.00-1.50%. Meanwhile, orchidtoys.com and tabutoys.com struggled with revenues of $16,851 and $53,483 respectively, both maintaining the same conversion rate as sextoy.com, illustrating a highly competitive landscape within the industry.

pinkcherry.com screenshot
#1 pinkcherry.com
2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
16.9K
Revenue
25.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
341.2K
Revenue
213.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
53.5K
Revenue
56.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
adameve.com screenshot
#5 adameve.com
35.8M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In May large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In May large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

Industries sextoy.com operates in

sextoy.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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