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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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61.9K
Revenue
55K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com's revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced decline of 34%, compared to the preceding three months.

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sextoy.com revenue decline for last six months
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OVERVIEW
sextoy.com in the ADULT industry had a revenue of $61,946 for online sales, with a conversion rate between 0.00-0.50% and an average order value (AOV) of $300-325 in May 2025. The number of sessions for the website was 54,986, significantly lower than the top performer, lovense.com, with $11,416,588 in revenue. The highest AOV recorded in the ADULT industry was $495, while the lowest was $69. Additionally, the highest conversion rate in the industry was 3.33%, with the median sessions being 18,569 from naughtyamerica.com.
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sextoy.com competitors

In May 2025, sextoy.com had a revenue of $61,946 from 196 transactions with 54,986 sessions, boasting an average order value (AOV) range of $300-$325 and a conversion rate between 0.00-0.50%. When compared to its competitors, sextoy.com falls behind in revenue and transactions. pinkcherry.com leads the pack with a revenue of $1,668,680 from 23,033 transactions and 1,085,180 sessions, with an AOV of $50-$75 and a conversion rate of 2.00-2.50%. lovehoney.com follows closely with $1,691,411 in revenue from 29,512 transactions and 1,167,676 sessions, also with an AOV of $50-$75 but a higher conversion rate of 2.50-3.00%. tabutoys.com, orchidtoys.com, and joylovedolls.com are other competitors showing stronger performance in various metrics like revenue, transactions, AOV, and conversion rates compared to sextoy.com.

pinkcherry.com screenshot
#1 pinkcherry.com
1.7M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
16.5K
Revenue
15.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
612.7K
Revenue
343.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
24.2K
Revenue
32.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.7M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In May large majority of sales on sextoy.com, 74% was finalized on mobile devices, with 26% of sales coming from desktop devices.

In May large majority of sales on sextoy.com, 74% was finalized on mobile devices, with 26% of sales coming from desktop devices.
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brands overtime comparison

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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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