Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sextoy.comsextoy.com

Start benchmarking for free
Sign in with GoogleSign up with Google
95.3K
Revenue
Nov 25
125.6K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
Loading...

Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
View real-time data

Over the past three months, sextoy.com revenue has experienced growth of 7.3%, compared to the preceding three months.

View real-time data
sextoy.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, sextoy.com generated $95,279 in online sales, significantly surpassing the ADULT industry median of $48,903, although far behind the leading competitor, eis.de, with $16,034,046. The site's conversion rate ranged between 0.00-0.50%, considerably lower than the industry's high of 3.26% and just above the low of 0.72%. With an average order value (AOV) between $275-300, sextoy.com is slightly below the high AOV of $318, yet well above the low of $68. The website attracted 125,649 sessions, notably exceeding the median of 21,886 but dwarfed by eis.de’s 6,458,681 sessions.
Read more

sextoy.com competitors

In November 2025, when comparing sextoy.com to its competitors, it is evident that sextoy.com falls behind in terms of revenue, transactions, and sessions. While sextoy.com had a revenue of $95,279 with 319 transactions and 125,649 sessions, its competitors such as pinkcherry.com ($2,183,267 revenue, 29,838 transactions, 1,273,567 sessions), joylovedolls.com ($530,061 revenue, 3,597 transactions, 403,494 sessions), and lovehoney.com ($4,136,222 revenue, 72,616 transactions, 1,730,829 sessions) outperformed it significantly. The average order value (AOV) for sextoy.com was between $275-300, whereas competitors like orchidtoys.com, tabutoys.com, and joylovedolls.com had similar AOV ranges of $50-75 and $125-150, respectively. Additionally, the conversion rate for sextoy.com ranged from 0.00-0.50%, whereas lovehoney.com boasted a conversion rate of 4.00-4.50%, highlighting a substantial difference in performance.

pinkcherry.com screenshot
#1 pinkcherry.com
2.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
12.1K
Revenue
21.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
530.1K
Revenue
403.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
36.9K
Revenue
56.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
adameve.com screenshot
#5 adameve.com
31.4M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at sextoy.com

In November large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In November large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard