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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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98.8K
Revenue
Oct 25
120.4K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$275-300
AOV
Oct 25
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced growth of 14%, compared to the preceding three months.

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sextoy.com revenue growth for last six months
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OVERVIEW
In October 2025, sextoy.com generated $98,842 in revenue from online sales, significantly exceeding the ADULT industry's median of $52,506, yet far behind the leading store, eis.de, at $12,699,832. The site's conversion rate was low, between 0.00-0.50%, compared to a high of 3.23% and a low of 0.68% in the sector. The average order value ranged from $275 to $300, below the high of $375, while sessions reached 120,365, substantially above the median of 22,710 but dwarfed by naughtyamerica.com’s 6,386,866 sessions.
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sextoy.com competitors

In October 2025, sextoy.com generated a revenue of $98,842 with 334 transactions from 120,365 sessions, boasting an average order value (AOV) of $275-$300 and a conversion rate of 0.00-0.50. Comparing this to its competitors, pinkcherry.com stands out with a revenue of $1,463,329 from 19,547 transactions and 1,080,632 sessions, featuring an AOV of $50-$75 and a conversion rate of 1.50-2.00. orchidtoys.com and tabutoys.com trail behind in terms of revenue, transactions, and sessions, while joylovedolls.com falls in the mid-range with a revenue of $623,568, 4,204 transactions, and 477,681 sessions, alongside an AOV of $125-$150 and a conversion rate of 0.50-1.00. lovehoney.com excels with a revenue of $1,857,072, 31,538 transactions, and 1,256,974 sessions, featuring an AOV of $50-$75 and a high conversion rate of 2.50-3.00.

pinkcherry.com screenshot
#1 pinkcherry.com
1.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
9.9K
Revenue
17.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
623.6K
Revenue
477.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
37.9K
Revenue
48.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.9M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In October large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In October large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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