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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for sextoy.comsextoy.com

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88K
Revenue
94.4K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com's revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced decline of 39%, compared to the preceding three months.

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sextoy.com revenue decline for last six months
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OVERVIEW
sextoy.com's performance metrics for July 2025 include revenue of $87,959 (higher than the ADULT industry median of $55,004), a conversion rate of 0.00-0.50% (lower than the ADULT industry's high of 3.41% and low of 0.65%), an AOV of $300-325 (within the ADULT industry's range of $65-$502), and 94,440 sessions (lower than the ADULT industry median of 22,968 and far below the highest of 7,238,784 from naughtyamerica.com).
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sextoy.com competitors

In July 2025, sextoy.com generated $87,959 in revenue from 280 transactions and 94,440 sessions, with an average order value (AOV) ranging between $300-$325 and a conversion rate between 0.00-0.50%. In comparison, pinkcherry.com leads the pack with $1,662,487 in revenue from 22,942 transactions and 1,265,780 sessions, boasting an AOV of $50-$75 and a conversion rate of 1.50-2.00%. orchidtoys.com follows with $11,695 in revenue from 171 transactions and 21,155 sessions, featuring an AOV of $50-$75 and a conversion rate of 0.50-1.00%. joylovedolls.com generated $583,838 in revenue from 3,921 transactions and 451,401 sessions, with an AOV of $125-$150 and a conversion rate of 0.50-1.00%. tabutoys.com and lovehoney.com also present strong competition in terms of revenue, transactions, sessions, AOV, and conversion rates within the adult toy industry.

pinkcherry.com screenshot
#1 pinkcherry.com
1.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
11.7K
Revenue
21.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
583.8K
Revenue
451.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
26.7K
Revenue
38.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.7M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In July large majority of sales on sextoy.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on sextoy.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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