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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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184.5K
Revenue
Dec 25
94.4K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced growth of 61%, compared to the preceding three months.

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sextoy.com revenue growth for last six months
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OVERVIEW
In December 2025, sextoy.com generated $184,499 in revenue from online sales, significantly outperforming the ADULT industry's median of $63,848, but far behind the leader eis.de at $13,030,539. The site's conversion rate ranged from 0.50-1.00%, below the industry's high of 3.28% and above the low of 0.7%. The average order value (AOV) was between $300-325, aligning with the ADULT sector's high of $302 and well above the low of $66. Additionally, sextoy.com recorded 94,385 sessions, considerably exceeding the industry median of 27,942 but dwarfed by naughtyamerica.com’s 5,257,845 sessions.
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sextoy.com competitors

In December 2025, sextoy.com generated a revenue of $184,499 with 608 transactions and 94,385 sessions, boasting an average order value (AOV) range of $300-325 and a conversion rate of 0.50-1.00%. When compared to its competitors, pinkcherry.com leads the pack with a revenue of $2,568,197 from 34,686 transactions and 1,522,640 sessions, offering an AOV range of $50-75 and a conversion rate of 2.00-2.50%. On the lower end, orchidtoys.com generated $15,257 in revenue from 232 transactions and 24,136 sessions, with an AOV range of $50-75 and a conversion rate of 0.50-1.00%. In terms of revenue, joylovedolls.com made $934,143, tabutoys.com made $31,279, and lovehoney.com made $3,980,981, with varying transaction and session numbers, AOV ranges, and conversion rates. Overall, sextoy.com holds its own among its competitors but has room for growth in revenue and session numbers.

pinkcherry.com screenshot
#1 pinkcherry.com
2.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
15.3K
Revenue
24.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
934.1K
Revenue
413.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
tabutoys.com screenshot
#4 tabutoys.com
31.3K
Revenue
48.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
adameve.com screenshot
#5 adameve.com
46.5M
Revenue
6.5M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In December large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In December large majority of sales on sextoy.com, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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