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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for sextoy.comsextoy.com

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84.9K
Revenue
Aug 25
94.4K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$300-325
AOV
Aug 25
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Sextoy.com offers an online platform that sells various adult products discreetly and inclusively. The website features a wide range of adult toys, intimate accessories, lingerie, lubricants, and BDSM equipment. Customers can find products for different preferences and orientations, ensuring a diverse selection suitable for individuals over the legal age.

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sextoy.com Annual Revenue and Growth

sextoy.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sextoy.com revenue by year

sextoy.com's monthly revenueOVER TIME
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Over the past three months, sextoy.com revenue has experienced decline of 13%, compared to the preceding three months.

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sextoy.com revenue decline for last six months
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OVERVIEW
In August 2025, sextoy.com, an online store in the ADULT industry, generated $84,890 in revenue, with a conversion rate ranging from 0.00-0.50% and an average order value (AOV) between $300-325. The store had 94,440 sessions, below the median of 23,031, but far less than the highest sessions at 7,307,529. Despite performing above the industry median in revenue and AOV, sextoy.com lags behind in conversion rate and sessions compared to top performers like eis.de and naughtyamerica.com.
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sextoy.com competitors

In August 2025, sextoy.com, with a revenue of $84,890 from 271 transactions and 94,440 sessions, has an average order value (AOV) of $300-325 and a conversion rate of 0.00-0.50%. When compared to its competitors, sextoy.com lags behind in terms of revenue, transactions, and sessions. pinkcherry.com leads the pack with a revenue of $1,526,396 from 21,082 transactions and 1,213,758 sessions, boasting an AOV of $50-75 and a conversion rate of 1.50-2.00%. joylovedolls.com follows closely behind with $639,684 in revenue, 4,313 transactions, and 450,960 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. Overall, sextoy.com faces stiff competition in the market with several competitors outperforming it in key metrics.

pinkcherry.com screenshot
#1 pinkcherry.com
1.5M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
orchidtoys.com screenshot
#2 orchidtoys.com
12.6K
Revenue
20.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
joylovedolls.com screenshot
#3 joylovedolls.com
639.7K
Revenue
451K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tabutoys.com screenshot
#4 tabutoys.com
27.5K
Revenue
36.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lovehoney.com screenshot
#5 lovehoney.com
1.6M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
sextoy.com vs top market performers
sextoy.com
top retailers
conversion rate vs average order value for sextoy.com and its competitors
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Revenue share by device at sextoy.com

In August large majority of sales on sextoy.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In August large majority of sales on sextoy.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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sextoy.com channels

Identify top traffic channels that drive growth for sextoy.comand discover how performance of traffic channels has changed over time.

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sextoy.com Google Ads spend

Evaluate sextoy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sextoy.com devices

Review sextoy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sextoy.com top markets

Explore sextoy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sextoy.com country & global rank

Assess the ranking of sextoy.com among other retailers within its primary country and worldwide.

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