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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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80.5K
Revenue
Sep 25
20.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced decline of 24%, compared to the preceding three months.

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swfa.com revenue decline for last six months
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OVERVIEW
In September 2025, swfa.com generated $80,473 in online sales, slightly above the SPORTS median of $77,565, while its conversion rate ranged between 1.00-1.50%, below the high of 3.05% for the industry. With an average order value (AOV) of $350-375, it falls short of the sports category’s high AOV of $539. swfa.com recorded 20,068 sessions, significantly lower than the median of 30,275, while garmin.com, the largest competitor, dominates with an astounding $183,476,907 in revenue and 47,231,640 sessions, highlighting swfa.com’s need for improvement in various performance metrics.
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swfa.com competitors

In September 2025, swfa.com showed a revenue of $80,473 from 222 transactions with 20,068 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 1.00-1.50%. In comparison, opticsplanet.com recorded a significantly higher revenue of $19,014,517 from 69,567 transactions and 4,129,108 sessions, with an AOV of $250-$275 and a conversion rate of 1.50-2.00%. burrisoptics.com reported a revenue of $144,819 from 196 transactions and 110,914 sessions, showing a higher AOV of $725-$750 but a lower conversion rate of 0.00-0.50%. Lastly, at3tactical.com generated $231,531 in revenue from 1,716 transactions and 184,910 sessions, with an AOV of $125-$150 and a conversion rate of 0.50-1.00%. Overall, swfa.com's metrics fall in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

opticsplanet.com screenshot
#1 opticsplanet.com
19M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
burrisoptics.com screenshot
#2 burrisoptics.com
144.8K
Revenue
110.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
at3tactical.com screenshot
#3 at3tactical.com
231.5K
Revenue
184.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In September large majority of sales on swfa.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 8.2% of sales coming from desktop devices.

In September large majority of sales on swfa.com, 92% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 8.2% of sales coming from desktop devices.
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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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