Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for swfa.comswfa.com

Start benchmarking for free
Sign in with GoogleSign up with Google
119.7K
Revenue
Mar 26
32.2K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$350-375
AOV
Mar 26
Loading...

SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

swfa.com Annual Revenue and Growth

swfa.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
swfa.com revenue by year

swfa.com's monthly revenueOVER TIME
View real-time data

Over the past three months, swfa.com revenue has experienced decline of 17%, compared to the preceding three months.

View real-time data
swfa.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, swfa.com generated $119,706 in online sales, surpassing the SPORTS industry median of $85,085, with a conversion rate between 1.00-1.50%, below the high of 3.09%, and above the low of 0.66%; its average order value (AOV) ranged from $350-375, lower than the industry high of $538, and its total sessions were 32,199, slightly above the median of 31,259 but far below the leading site, dickssportinggoods.com, which saw 42,240,065 sessions.
Read more

swfa.com competitors

When comparing swfa.com to its competitors in March 2026, it is evident that swfa.com has a lower revenue of $119,706. However, swfa.com boasts a higher conversion rate of 1.00-1.50% with 326 transactions and 32,199 sessions. In contrast, opticsplanet.com leads in revenue with $21,036,192, 78,280 transactions, and 4,951,729 sessions, but has a slightly higher conversion rate of 1.50-2.00%. burrisoptics.com falls behind with $84,035 in revenue, 143 transactions, 112,846 sessions, and a low conversion rate of 0.00-0.50%. Meanwhile, at3tactical.com achieves $343,318 in revenue, 2,453 transactions, 234,531 sessions, and a similar conversion rate to swfa.com at 1.00-1.50%. Despite its lower revenue, swfa.com remains competitive with its strong conversion rate within the optics industry.

opticsplanet.com screenshot
#1 opticsplanet.com
21M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
burrisoptics.com screenshot
#2 burrisoptics.com
84K
Revenue
112.8K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
at3tactical.com screenshot
#3 at3tactical.com
343.3K
Revenue
234.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at swfa.com

In March large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In March large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard