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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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65.6K
Revenue
Jul 26
16.4K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$375-400
AOV
Jul 26
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com Annual Revenue and Growth

swfa.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swfa.com revenue by year

swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced decline of 12%, compared to the preceding three months.

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swfa.com revenue decline for last six months
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OVERVIEW
swfa.com's conversion rate for July 2026 stands at 1.00-1.50%, which is within the typical range for the sports category. The revenue from online sales reached $65,600, while an average sports store generates around $77,200 a month. The AOV is between $375-400, falling within the category's typical range of $82 to $571. Traffic comprised 16,400 sessions, compared to an average sports store's 28,500 sessions, highlighting the potential for growth in engagement.
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swfa.com competitors

In July 2026, swfa.com trails its competitors most significantly in revenue, generating $65,600 compared to opticsplanet.com's $18.6 million, a staggering difference of 18.5 million. In terms of transactions, swfa.com has 172, ranking third behind opticsplanet.com, which leads with 67,300 transactions, trailing by 67,100. Although swfa.com has a conversion rate between 1.00-1.50%, comparable to at3tactical.com's 1.00-1.50%, it still falls short of sharpshooteroptics.com and opticsplanet.com, both at 1.50-2.00%. While swfa.com boasts an AOV of $375-400, burrisoptics.com far exceeds this with $750-775. Overall, swfa.com lags in key metrics against its rivals in the optics market.

sharpshooteroptics.com screenshot
#1 sharpshooteroptics.com
601.3
Revenue
131.9
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
opticsplanet.com screenshot
#2 opticsplanet.com
18.6M
Revenue
4.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
burrisoptics.com screenshot
#3 burrisoptics.com
108.7K
Revenue
90.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
at3tactical.com screenshot
#4 at3tactical.com
246.6K
Revenue
162.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In July large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In July large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries swfa.com operates in

swfa.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

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