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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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49.3K
Revenue
12.5K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com's revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced decline of 24%, compared to the preceding three months.

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swfa.com revenue decline for last six months
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OVERVIEW
swfa.com's performance metrics for July 2025 in the SPORTS industry include a revenue of $49,336 (median: $84,485), conversion rate of 1.00-1.50% (high: 2.9%, low: 0.59%), AOV of $350-375 (high: $547, low: $79), and sessions at 12,546 (median: 31,360). The largest online store in the category is garmin.com with $184,671,976 in revenue and 47,307,199 sessions.
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swfa.com competitors

In July 2025, swfa.com reported a revenue of $49,336 with 132 transactions and 12,546 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. Compared to its competitors, swfa.com falls behind in terms of revenue when looking at opticsplanet.com with a staggering revenue of $18,156,387 from 66,527 transactions and 4,225,409 sessions. However, swfa.com surpasses sharpshooteroptics.com and burrisoptics.com in AOV, indicating that customers are willing to spend more per order on their site. Additionally, swfa.com's conversion rate is on par with opticsplanet.com, while outperforming at3tactical.com. Despite its lower revenue compared to some competitors, swfa.com's strong AOV and conversion rate suggest a solid foundation for future growth and potential for increased profitability.

sharpshooteroptics.com screenshot
#1 sharpshooteroptics.com
2.1K
Revenue
466.5
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
opticsplanet.com screenshot
#2 opticsplanet.com
18.2M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
burrisoptics.com screenshot
#3 burrisoptics.com
105K
Revenue
85.9K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
at3tactical.com screenshot
#4 at3tactical.com
304.5K
Revenue
246.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In July large majority of sales on swfa.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.5% of sales coming from desktop devices.

In July large majority of sales on swfa.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 9.5% of sales coming from desktop devices.
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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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