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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for swfa.comswfa.com

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113.5K
Revenue
Jan 26
27.6K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$375-400
AOV
Jan 26
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com Annual Revenue and Growth

swfa.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swfa.com revenue by year

swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced growth of 37%, compared to the preceding three months.

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swfa.com revenue growth for last six months
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OVERVIEW
In January 2026, swfa.com generated $113,452 in online sales, outperforming the sports industry median of $84,141, though significantly below the top competitor, garmin.com at $201,780,487; its conversion rate of 1.00-1.50% is below the industry high of 3.0% but above the low of 0.68%, while the average order value (AOV) ranged from $375 to $400, also trailing the industry high of $556 and above the low of $78; with 27,639 sessions, swfa.com falls short of the median of 31,579 sessions in the sports sector, contrasting starkly with dickssportinggoods.com's 40,123,045 sessions.
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swfa.com competitors

In January 2026, swfa.com outperformed its competitors in terms of revenue with $113,452. opticsplanet.com had a significantly higher revenue of $24,565,605, but swfa.com had a stronger conversion rate of 1.00-1.50%, compared to Opticsplanet's 1.50-2.00%. burrisoptics.com had a lower revenue of $188,500 with a conversion rate of 0.00-0.50%. swfa.com had a similar conversion rate but higher revenue. Lastly, at3tactical.com had a revenue of $311,163 with a similar conversion rate to swfa.com. swfa.com also had a lower number of transactions and sessions compared to its competitors, indicating a more efficient and profitable business model despite the lower overall revenue.

opticsplanet.com screenshot
#1 opticsplanet.com
24.6M
Revenue
5.5M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
burrisoptics.com screenshot
#2 burrisoptics.com
188.5K
Revenue
128.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
at3tactical.com screenshot
#3 at3tactical.com
311.2K
Revenue
233.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In January large majority of sales on swfa.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.

In January large majority of sales on swfa.com, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.
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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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