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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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131K
Revenue
Oct 25
32.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced growth of 15%, compared to the preceding three months.

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swfa.com revenue growth for last six months
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OVERVIEW
In October 2025, swfa.com generated $130,983 in online sales, surpassing the sports industry's median revenue of $84,340, with a conversion rate of 1.00-1.50%, below the industry high of 3.14%. Its average order value (AOV) ranged from $375 to $400, lower than the sports sector's high of $550. With 32,199 sessions, swfa.com performed well against the median of 29,455 sessions in the industry, although it fell short of dickssportinggoods.com's impressive 38,669,098 sessions, while the largest online competitor, garmin.com, recorded $185,372,405 in revenue.
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swfa.com competitors

When comparing swfa.com to its competitors in October 2025, we can see that swfa.com had a revenue of $130,983 with 349 transactions and 32,199 sessions. Their average order value (AOV) ranges from $375 to $400, and their conversion rate is between 1.00% and 1.50%. In comparison, opticsplanet.com leads the pack with a revenue of $20,917,338, 77,079 transactions, and 4,116,591 sessions. Their AOV falls between $250 and $275, and their conversion rate is higher at 1.50% to 2.00%. burrisoptics.com follows with a revenue of $183,226, 250 transactions, and 119,421 sessions, boasting an AOV of $725 to $750 but a lower conversion rate of 0.00% to 0.50%. Lastly, at3tactical.com had a revenue of $275,179, 2,041 transactions, and 197,573 sessions, with an AOV of $125 to $150 and a conversion rate matching swfa.com at 1.00% to 1.50%.

opticsplanet.com screenshot
#1 opticsplanet.com
20.9M
Revenue
4.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
burrisoptics.com screenshot
#2 burrisoptics.com
183.2K
Revenue
119.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
at3tactical.com screenshot
#3 at3tactical.com
275.2K
Revenue
197.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In October large majority of sales on swfa.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 10% of sales coming from desktop devices.

In October large majority of sales on swfa.com, 90% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 10% of sales coming from desktop devices.
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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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