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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for swfa.comswfa.com

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96.8K
Revenue
Apr 26
19.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$375-400
AOV
Apr 26
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com Annual Revenue and Growth

swfa.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swfa.com revenue by year

swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced decline of 17%, compared to the preceding three months.

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swfa.com revenue decline for last six months
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OVERVIEW
In April 2026, swfa.com generated $96,812 in online sales, surpassing the sports industry median of $80,719, while its conversion rate ranged from 1.00-1.50%, below the industry's high of 2.97%; the average order value (AOV) stood between $375-400, lower than the high of $542, with a total of 19,633 sessions, significantly trailing the median of 33,547 sessions in the sector, highlighting swfa.com's competitive positioning within the sports category yet underscoring opportunities for improvement against leading competitors like garmin.com and dickssportinggoods.com.
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swfa.com competitors

In April 2026, swfa.com generated a revenue of $96,812 from 251 transactions across 19,633 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. In contrast, opticsplanet.com dominated with $18,584,759 in revenue from 67,322 transactions, boasting a staggering 4,532,964 sessions. Its AOV stood at $275-300, with a similar conversion rate of 1.00-1.50%. burrisoptics.com, while close in revenue at $71,517 and 120 transactions, had a much lower session count of 90,616 and an AOV of $575-600, resulting in a conversion rate of just 0.00-0.50%. Meanwhile, at3tactical.com outperformed swfa.com with $259,473 in revenue from 1,870 transactions across 184,636 sessions, though its AOV of $125-150 indicates a different market strategy. Overall, swfa.com lags behind opticsplanet.com and at3tactical.com in revenue and traffic but maintains competitive conversion rates.

opticsplanet.com screenshot
#1 opticsplanet.com
18.6M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
burrisoptics.com screenshot
#2 burrisoptics.com
71.5K
Revenue
90.6K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
at3tactical.com screenshot
#3 at3tactical.com
259.5K
Revenue
184.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In April large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In April large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.
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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

Evaluate swfa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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