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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for swfa.comswfa.com

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122.8K
Revenue
May 26
32.3K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$400-500
AOV
May 26
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SWFA is an optics manufacturing specializing in rifle scopes built for tactical, hunting, and long range shooting known for quality and precision optics.

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swfa.com Annual Revenue and Growth

swfa.com's annual sales on its online store amounted to $1.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swfa.com revenue by year

swfa.com's monthly revenueOVER TIME
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Over the past three months, swfa.com revenue has experienced decline of 15%, compared to the preceding three months.

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swfa.com revenue decline for last six months
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OVERVIEW
In May 2026, swfa.com generated $122,773 in online sales, outperforming the sports industry median of $78,603, while its conversion rate ranged from 0.50% to 1.00%, below the industry's high of 3.11% and slightly above the low of 0.66%. The average order value (AOV) was between $400 and $425, compared to the sports sector's high AOV of $567 and low of $80. With 32,349 sessions, swfa.com exceeded the median of 29,369, though significantly trailing the largest store, rei.com, which recorded 54,842,465 sessions and a remarkable revenue of $178,835,132.
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swfa.com competitors

In May 2026, swfa.com generated a revenue of $122,773 with 300 transactions and 32,349 sessions, resulting in an average order value (AOV) between $400-425 and a conversion rate of 0.50-1.00%. In comparison, opticsplanet.com significantly outperformed with a staggering revenue of $16,822,591 from 60,921 transactions across 4,577,221 sessions, showcasing an AOV of $275-300 and a conversion rate of 1.00-1.50%. at3tactical.com also excelled, achieving $309,382 in revenue from 2,125 transactions and an AOV of $125-150 with a conversion rate of 1.00-1.50%. Meanwhile, burrisoptics.com, with revenue of $57,597 and an AOV of $575-600, struggled with a low conversion rate of 0.00-0.50%. Finally, sharpshooteroptics.com barely competed, earning just $687 from 3 transactions with a conversion rate of 2.00-2.50%, indicating high efficiency despite minimal revenue.

sharpshooteroptics.com screenshot
#1 sharpshooteroptics.com
686.8
Revenue
129
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
opticsplanet.com screenshot
#2 opticsplanet.com
16.8M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
burrisoptics.com screenshot
#3 burrisoptics.com
57.6K
Revenue
89.3K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
at3tactical.com screenshot
#4 at3tactical.com
309.4K
Revenue
200.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
swfa.com vs top market performers
swfa.com
top retailers
conversion rate vs average order value for swfa.com and its competitors
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Revenue share by device at swfa.com

In May large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

In May large majority of sales on swfa.com, 87% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 13% of sales coming from desktop devices.

Industries swfa.com operates in

swfa.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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swfa.com channels

Identify top traffic channels that drive growth for swfa.comand discover how performance of traffic channels has changed over time.

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swfa.com Google Ads spend

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swfa.com devices

Review swfa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swfa.com top markets

Explore swfa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swfa.com country & global rank

Assess the ranking of swfa.com among other retailers within its primary country and worldwide.

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