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Jan 2026
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Home/Insights/Retailers/sweetology.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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3.7K
Revenue
Jan 26
2.7K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Sweetology.com is an online store specializing in dessert-themed products. They offer a wide range of baking tools, decorations, and kits for creating delicious treats at home. From cookie cutters to sprinkles, they provide everything needed to indulge in the art of making and decorating enticing sweet treats.

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sweetology.com Annual Revenue and Growth

sweetology.com's annual sales on its online store amounted to $22K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$22K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
sweetology.com revenue by year

sweetology.com's monthly revenueOVER TIME
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Over the past three months, sweetology.com revenue has experienced growth of 57%, compared to the preceding three months.

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sweetology.com revenue growth for last six months
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OVERVIEW
In January 2026, sweetology.com generated online sales revenue of $3,697, significantly lower than the FOOD AND DRINK median of $33,673, with a conversion rate between 3.50-4.00%, below the high benchmark of 5.88%. Its average order value (AOV) ranged from $25-50, lower than the category's high of $149, while the site attracted 2,690 sessions, far beneath the median of 12,040 and the highest record of 5,521,900 sessions held by boxlunch.com. Overall, sweetology.com shows room for growth in revenue, traffic, and AOV compared to industry standards.
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sweetology.com competitors

In January 2026, sweetology.com generated a revenue of $3,697 with 99 transactions and 2,690 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 3.50-4.00%. Compared to its competitors, Celebrity Cake Studio had a higher revenue of $7,380 with 69 transactions and 3,064 sessions, offering a higher AOV range of $100-125 but a lower conversion rate of 2.00-2.50%. Celebrations in the Kitchen fell in between with $4,755 in revenue, 42 transactions, and 2,223 sessions, matching Celebrity Cake Studio's AOV range and conversion rate of 100-125 and 1.50-2.00% respectively. In contrast, Hot Cakes Bakes lagged behind significantly with only $78 in revenue from 1 transaction and 18 sessions, although it shared the same conversion rate as sweetology.com at 3.50-4.00%.

celebritycakestudio.com screenshot
#1 celebritycakestudio.com
7.4K
Revenue
3.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
celebrationsinthekitchen.com screenshot
#2 celebrationsinthekitchen.com
4.8K
Revenue
2.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hotcakesbakes.com screenshot
#3 hotcakesbakes.com
77.9
Revenue
18
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
sweetology.com vs top market performers
sweetology.com
top retailers
conversion rate vs average order value for sweetology.com and its competitors
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sweetology.com channels

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sweetology.com Google Ads spend

Evaluate sweetology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sweetology.com devices

Review sweetology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetology.com top markets

Explore sweetology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetology.com country & global rank

Assess the ranking of sweetology.com among other retailers within its primary country and worldwide.

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