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Nov 2025
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Home/Insights/Retailers/sweetology.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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4.1K
Revenue
Nov 25
982.2
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Sweetology.com is an online store specializing in dessert-themed products. They offer a wide range of baking tools, decorations, and kits for creating delicious treats at home. From cookie cutters to sprinkles, they provide everything needed to indulge in the art of making and decorating enticing sweet treats.

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sweetology.com Annual Revenue and Growth

sweetology.com's annual sales on its online store amounted to $158.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$158.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sweetology.com revenue by year

sweetology.com's monthly revenueOVER TIME
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Over the past three months, sweetology.com revenue has experienced growth of 5,356%, compared to the preceding three months.

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sweetology.com revenue growth for last six months
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OVERVIEW
In November 2025, sweetology.com, operating in the FOOD AND DRINK sector, generated $4,148 in online sales with a conversion rate of 3.50-4.00%, significantly lower than the median of $28,884 revenue and high conversion rate of 6.02%. The average order value (AOV) ranged from $100-125, below the high AOV benchmark of $149, while sessions totaled 982, far behind the median of 11,313. Overall, sweetology.com shows potential but underperforms compared to industry standards, particularly against leading competitor boxlunch.com, which generated $20,475,922 in revenue and had over 9 million sessions.
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sweetology.com competitors

In November 2025, when comparing sweetology.com to its competitors, sweetology.com generated $4,148 in revenue from 36 transactions with 982 sessions, boasting a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. In contrast, celebritycakestudio.com outperformed sweetology.com with $5,416 in revenue from 49 transactions and 2,275 sessions, but had a lower conversion rate of 2.00-2.50% despite a similar AOV range. On the other hand, celebrationsinthekitchen.com lagged behind both sweetology.com and celebritycakestudio.com with $3,199 in revenue from 29 transactions and 1,502 sessions, displaying the lowest conversion rate of 1.50-2.00%. While sweetology.com performed competitively in terms of revenue and conversion rate among its competitors, there is room for improvement in increasing transactions and sessions to further enhance its market position.

celebritycakestudio.com screenshot
#1 celebritycakestudio.com
5.4K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
celebrationsinthekitchen.com screenshot
#2 celebrationsinthekitchen.com
3.2K
Revenue
1.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sweetology.com vs top market performers
sweetology.com
top retailers
conversion rate vs average order value for sweetology.com and its competitors
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sweetology.com channels

Identify top traffic channels that drive growth for sweetology.comand discover how performance of traffic channels has changed over time.

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sweetology.com Google Ads spend

Evaluate sweetology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sweetology.com devices

Review sweetology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetology.com top markets

Explore sweetology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetology.com country & global rank

Assess the ranking of sweetology.com among other retailers within its primary country and worldwide.

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