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Oct 2025
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Home/Insights/Retailers/sweetology.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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6.6K
Revenue
Oct 25
1.5K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Sweetology.com is an online store specializing in dessert-themed products. They offer a wide range of baking tools, decorations, and kits for creating delicious treats at home. From cookie cutters to sprinkles, they provide everything needed to indulge in the art of making and decorating enticing sweet treats.

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sweetology.com Annual Revenue and Growth

sweetology.com's annual sales on its online store amounted to $158.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$158.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sweetology.com revenue by year

sweetology.com's monthly revenueOVER TIME
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Over the past three months, sweetology.com revenue has experienced growth of 1,942%, compared to the preceding three months.

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sweetology.com revenue growth for last six months
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OVERVIEW
In October 2025, sweetology.com reported online sales revenue of $6,640, significantly below the median of $29,116 for the food and drink/restaurants and delivery industry, with a conversion rate of 4.00-4.50%, slightly below the industry high of 5.79%. The average order value (AOV) ranged from $100 to $125, under the industry high of $146, while sessions totaled 1,458, far less than the median of 12,056, indicating potential areas for improvement in both traffic and revenue generation. Overall, sweetology.com shows strong conversion efficiency but lacks volume in sessions and sales compared to industry leaders.
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sweetology.com competitors

In October 2025, sweetology.com reported a revenue of $6,640 with 61 transactions and 1,458 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.00-4.50%. When compared to its competitors, celebritycakestudio.com leads the pack with a revenue of $10,653 from 92 transactions and 4,253 sessions, but has a lower conversion rate of 2.00-2.50%. On the other hand, celebrationsinthekitchen.com falls behind with $4,400 in revenue from 39 transactions and 1,971 sessions, with a conversion rate of 1.50-2.00%. Lastly, hotcakesbakes.com trails with $2,734 in revenue from 28 transactions and 646 sessions, despite having a similar AOV range to sweetology.com but with a higher conversion rate of 4.00-4.50%. Overall, sweetology.com falls within the middle ground in terms of revenue and transaction metrics compared to its competitors in the online sweet treats industry.

celebritycakestudio.com screenshot
#1 celebritycakestudio.com
10.7K
Revenue
4.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
celebrationsinthekitchen.com screenshot
#2 celebrationsinthekitchen.com
4.4K
Revenue
2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hotcakesbakes.com screenshot
#3 hotcakesbakes.com
2.7K
Revenue
645.7
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sweetology.com vs top market performers
sweetology.com
top retailers
conversion rate vs average order value for sweetology.com and its competitors
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sweetology.com channels

Identify top traffic channels that drive growth for sweetology.comand discover how performance of traffic channels has changed over time.

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sweetology.com Google Ads spend

Evaluate sweetology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sweetology.com devices

Review sweetology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetology.com top markets

Explore sweetology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetology.com country & global rank

Assess the ranking of sweetology.com among other retailers within its primary country and worldwide.

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