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May 2025
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Home/Insights/Retailers/sweetology.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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136.3
Revenue
91.7
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Sweetology.com is an online store specializing in dessert-themed products. They offer a wide range of baking tools, decorations, and kits for creating delicious treats at home. From cookie cutters to sprinkles, they provide everything needed to indulge in the art of making and decorating enticing sweet treats.

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sweetology.com's revenueOVER TIME
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Over the past three months, sweetology.com revenue has experienced decline of 33%, compared to the preceding three months.

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sweetology.com revenue decline for last six months
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OVERVIEW
In May 2025, sweetology.com in the FOOD AND DRINK industry had online sales revenue of $136 (median $26,583), a conversion rate of 2.50-3.00% (5.32% highest, 1.81% lowest), and an AOV of $50-75 ($148 highest, $30 lowest). The website had 92 sessions, while the highest sessions were 4,411,351 for boxlunch.com and the median was 10,765.
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sweetology.com competitors

In May 2025, sweetology.com generated $136 in revenue from 92 sessions with 2 transactions, resulting in an Average Order Value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, celebrationsinthekitchen.com had $2,509 in revenue from 1,116 sessions with 22 transactions, AOV of $100-125, and a conversion rate of 1.50-2.00%. hotcakesbakes.com outperformed sweetology.com with $12,805 in revenue from 3,449 sessions with 141 transactions, AOV of $75-100, and a conversion rate of 4.00-4.50%. Meanwhile, celebritycakestudio.com also surpassed sweetology.com with $16,736 in revenue from 6,485 sessions with 133 transactions, AOV of $125-150, and a conversion rate of 2.00-2.50%. Overall, sweetology.com lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

celebritycakestudio.com screenshot
#1 celebritycakestudio.com
16.7K
Revenue
6.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
celebrationsinthekitchen.com screenshot
#2 celebrationsinthekitchen.com
2.5K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hotcakesbakes.com screenshot
#3 hotcakesbakes.com
12.8K
Revenue
3.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sweetology.com vs top market performers
sweetology.com
top retailers
conversion rate vs average order value for sweetology.com and its competitors
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Revenue share by device at sweetology.com

In May large majority of sales on sweetology.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.

In May large majority of sales on sweetology.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices.
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sweetology.com channels

Identify top traffic channels that drive growth for sweetology.comand discover how performance of traffic channels has changed over time.

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sweetology.com Google Ads spend

Evaluate sweetology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sweetology.com devices

Review sweetology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sweetology.com top markets

Explore sweetology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sweetology.com country & global rank

Assess the ranking of sweetology.com among other retailers within its primary country and worldwide.

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