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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

swbasics.com

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12.2K

Revenue

3.3K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

swbasics.com is a website that offers a diverse range of personal care products. Their collection includes skincare items such as cleansers, moisturizers, and toners. They also sell balms, oils, and other simplicity-focused formulations. The website strives to provide customers with all-natural, organic, and minimal-ingredient options for their self-care needs.

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swbasics.com's revenueOVER TIME
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Over the past three months, swbasics.com revenue has experienced growth of 34%, compared to the preceding three months.

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swbasics.com revenue growth for last six months

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OVERVIEW

In May 2025, swbasics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $12,230, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. The highest conversion rate in the industry was 4.51%, while the lowest was 1.17%. The highest AOV was $213, while the lowest was $53. The website had 3,316 sessions, compared to the industry median of 19,997, with the highest number of sessions at 38,510,361 from sephora.com.

swbasics.com competitors

In May 2025, swbasics.com outperformed its competitor rainbow-waters.com in terms of revenue, transactions, sessions, and conversion rate. swbasics.com generated a revenue of $12,230 with 139 transactions and 3,316 sessions, while rainbow-waters.com had a revenue of $9,487 with only 49 transactions and 1,290 sessions. swbasics.com had a slightly lower average order value (AOV) range of $75-$100 compared to rainbow-waters.com's AOV range of $175-$200. However, swbasics.com had a higher conversion rate range of 4.00%-4.50% compared to rainbow-waters.com's conversion rate range of 3.50%-4.00%. Overall, swbasics.com demonstrated stronger performance across key metrics compared to its competitor in May 2025.

#1 rainbow-waters.com

9.5K

Revenue

1.3K

Sessions

3.5-4.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

swbasics.com

$12.2K

rainbow-waters.com

TOP MARKET PERFORMERSby revenue

swbasics.com

$12.2K

rainbow-waters.com

swbasics.com vs top market performers

swbasics.com

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Revenue share by device at swbasics.com

In May large majority of sales on swbasics.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

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swbasics.com channels

Identify top traffic channels that drive growth for swbasics.comand discover how performance of traffic channels has changed over time.

swbasics.com Google Ads spend

Evaluate swbasics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

swbasics.com devices

Review swbasics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

swbasics.com top markets

Explore swbasics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.