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Sep 2024
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Home/Insights/Retailers/swbasics.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.3K
Revenue
1.9K
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for swbasics.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

swbasics.com is a website that offers a diverse range of personal care products. Their collection includes skincare items such as cleansers, moisturizers, and toners. They also sell balms, oils, and other simplicity-focused formulations. The website strives to provide customers with all-natural, organic, and minimal-ingredient options for their self-care needs.

swbasics.com’s revenueOVER TIME
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Over the past three months, swbasics.com revenue has experienced growth of 69%, compared to the preceding three months.

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swbasics.com revenue growth for last six months
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OVERVIEW
In September 2024, swbasics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $4,310, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. The website had 1,875 sessions, while the highest sessions were 41,256,765 on sephora.com. The median revenue for this category was $53,315, with ulta.com leading at $114,902,798. A very high conversion rate in the industry was 4.62%, and a very low was 1.45%. The highest AOV was $191, and the lowest was $49. Median sessions were 22,216.
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swbasics.com competitors

In comparing swbasics.com to its competitors, it is evident that Rainbow Waters (rainbow-waters.com) generates the highest revenue at $7,995, with a slightly lower number of transactions (49) and sessions (1,485) compared to swbasics.com. Rainbow Waters also boasts a higher average order value (AOV) range of $150-175. On the other hand, The Nada Shop (thenadashop.com) falls behind in revenue at $2,167, with the lowest number of transactions (21) and sessions (628) among the three. The Nada Shop's AOV range is $100-125, slightly higher than swbasics.com. However, when looking at conversion rates, all three competitors, including swbasics.com, fall within the same range of 3.00-3.50%. Despite the competition, swbasics.com holds its own with a revenue of $4,310, 58 transactions, 1,875 sessions, and an AOV range of $50-75.

#1 rainbow-waters.com
8K
Revenue
1.5K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#2 thenadashop.com
2.2K
Revenue
628
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
swbasics.com vs top market performers
swbasics.com
top retailers
conversion rate vs average order value for swbasics.com and its competitors
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Top products on swbasics.comby revenue

#1 Cream (3 oz. Jar)
$30
Price
$38.5K
Revenue
#2 Cleanser
$20
Price
$17.1K
Revenue
#3 Cleanser+Toner Bundle
$37
Price
$12K
Revenue
#4 Toner
$20
Price
Revenue
#5 Night Cream
$40
Price
Revenue
#6 Oil Serum
$28
Price
Revenue
#7 Night Serum
$30
Price
Revenue
#8 All 3 Serums Bundle
$80
Price
Revenue
#9 Rosewater
$13
Price
Revenue
#10 Day Serum
$30
Price
Revenue
#1 Cream (3 oz. Jar)
$30
Price
$38.5K
Revenue
#2 Cleanser
$20
Price
$17.1K
Revenue
#3 Cleanser+Toner Bundle
$37
Price
$12K
Revenue
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swbasics.com brandsby revenue

1
Logo for s.w. basicsS.w. Basics
Top retailers:amazon.comzulily.com
2
Logo for modern sproutModern Sprout
3
Logo for bamboo switchBamboo Switch
Top retailers:byolongbeach.com

swbasics.com categoriesby revenue

1
Lotion & Moisturizer
2
Food, Beverages & Tobacco
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brands overtime comparison

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swbasics.com channels

Identify top traffic channels that drive growth for swbasics.comand discover how performance of traffic channels has changed over time.

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swbasics.com Google Ads spend

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swbasics.com devices

Review swbasics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swbasics.com top markets

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swbasics.com country & global rank

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