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Sep 2025
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Home/Insights/Retailers/stewmac.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
614.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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StewMac.com is an online platform delivering a variety of guitar-related products. They have an extensive range of tools, components, and supplies for guitar construction, repair, and maintenance. Additionally, they offer instructional books and videos, supporting guitar enthusiasts with their playing, customization, and instrument-building needs.

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stewmac.com Annual Revenue and Growth

stewmac.com's annual sales on its online store amounted to $18.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stewmac.com revenue by year

stewmac.com's monthly revenueOVER TIME
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Over the past three months, stewmac.com revenue has experienced growth of 17%, compared to the preceding three months.

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stewmac.com revenue growth for last six months
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OVERVIEW
In September 2025, stewmac.com, operating in the arts and entertainment/music sector, generated $1,271,440 in online sales, significantly surpassing the median of $48,156, though still far from industry leader reverb.com’s $118,105,794. The site recorded a conversion rate of 1.50-2.00%, below the high benchmark of 3.58%, with an average order value (AOV) ranging between $100-125, notably less than the high AOV of $656. With 614,296 sessions, stewmac.com trails the industry leader's 14,748,933 sessions and is well below the median of 16,222 in the arts and entertainment/music category.
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stewmac.com competitors

In September 2025, stewmac.com outperformed its competitors in terms of revenue, transactions, and sessions. stewmac.com generated a revenue of $1,271,440 with 10,232 transactions and 614,296 sessions. Its average order value (AOV) ranged between $100-$125 with a conversion rate of 1.50-2.00%. In comparison, allparts.com had a revenue of $166,109 with 1,111 transactions and 130,855 sessions, while philadelphialuthiertools.com generated $28,333 in revenue with 698 transactions and 60,912 sessions. seymourduncan.com performed better with a revenue of $421,023, 3,263 transactions, and 422,133 sessions, but guitarelectronics.com had a similar performance with revenue of $185,171, 1,851 transactions, and 66,719 sessions. sporthitech.com, on the other hand, had a revenue of $63,373, 281 transactions, and 19,317 sessions. Overall, stewmac.com demonstrated strong performance compared to its competitors in the musical instrument industry.

allparts.com screenshot
#1 allparts.com
166.1K
Revenue
130.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
philadelphialuthiertools.com screenshot
#2 philadelphialuthiertools.com
28.3K
Revenue
60.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
seymourduncan.com screenshot
#3 seymourduncan.com
421K
Revenue
422.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guitarelectronics.com screenshot
#4 guitarelectronics.com
185.2K
Revenue
66.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sporthitech.com screenshot
#5 sporthitech.com
63.4K
Revenue
19.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
stewmac.com vs top market performers
stewmac.com
top retailers
conversion rate vs average order value for stewmac.com and its competitors
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Revenue share by device at stewmac.com

In September large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stewmac.com channels

Identify top traffic channels that drive growth for stewmac.comand discover how performance of traffic channels has changed over time.

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stewmac.com Google Ads spend

Evaluate stewmac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stewmac.com devices

Review stewmac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stewmac.com top markets

Explore stewmac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stewmac.com country & global rank

Assess the ranking of stewmac.com among other retailers within its primary country and worldwide.

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