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Nov 2025
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Home/Insights/Retailers/stewmac.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.4M
Revenue
Nov 25
526.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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StewMac.com is an online platform delivering a variety of guitar-related products. They have an extensive range of tools, components, and supplies for guitar construction, repair, and maintenance. Additionally, they offer instructional books and videos, supporting guitar enthusiasts with their playing, customization, and instrument-building needs.

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stewmac.com Annual Revenue and Growth

stewmac.com's annual sales on its online store amounted to $18.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stewmac.com revenue by year

stewmac.com's monthly revenueOVER TIME
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Over the past three months, stewmac.com revenue has experienced growth of 22%, compared to the preceding three months.

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stewmac.com revenue growth for last six months
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OVERVIEW
In November 2025, stewmac.com, operating in the arts and entertainment/music industry, generated $1,421,635 in online sales, significantly outperforming the median revenue of $52,847, but lagging behind the leader, reverb.com, at $141,937,438. The site's conversion rate ranged between 2.00-2.50%, lower than the sector's high of 3.65%, while its average order value (AOV) was $100-125, again below the high benchmark of $690. With 526,854 sessions, stewmac.com faced stiff competition, as reverb.com recorded 15,833,824 sessions, far exceeding the industry median of 15,296 sessions.
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stewmac.com competitors

In November 2025, stewmac.com outperformed its competitors in terms of revenue, transactions, and sessions. stewmac.com generated $1,421,635 in revenue from 11,384 transactions and 526,854 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, allparts.com had revenue of $218,927 from 1,495 transactions and 125,313 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. philadelphialuthiertools.com, seymourduncan.com, guitarelectronics.com, and sporthitech.com also lagged behind stewmac.com in various metrics such as revenue, transactions, and conversion rates. Overall, stewmac.com stood out as a leader in the industry with its strong performance across multiple domains in November 2025.

allparts.com screenshot
#1 allparts.com
218.9K
Revenue
125.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
philadelphialuthiertools.com screenshot
#2 philadelphialuthiertools.com
42.2K
Revenue
69.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
seymourduncan.com screenshot
#3 seymourduncan.com
617.6K
Revenue
522.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guitarelectronics.com screenshot
#4 guitarelectronics.com
110.1K
Revenue
50.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sporthitech.com screenshot
#5 sporthitech.com
28.6K
Revenue
10.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
stewmac.com vs top market performers
stewmac.com
top retailers
conversion rate vs average order value for stewmac.com and its competitors
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Revenue share by device at stewmac.com

In November large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stewmac.com channels

Identify top traffic channels that drive growth for stewmac.comand discover how performance of traffic channels has changed over time.

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stewmac.com Google Ads spend

Evaluate stewmac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stewmac.com devices

Review stewmac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stewmac.com top markets

Explore stewmac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stewmac.com country & global rank

Assess the ranking of stewmac.com among other retailers within its primary country and worldwide.

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