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Dec 2025
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Home/Insights/Retailers/stewmac.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.4M
Revenue
Dec 25
619K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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StewMac.com is an online platform delivering a variety of guitar-related products. They have an extensive range of tools, components, and supplies for guitar construction, repair, and maintenance. Additionally, they offer instructional books and videos, supporting guitar enthusiasts with their playing, customization, and instrument-building needs.

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stewmac.com Annual Revenue and Growth

stewmac.com's annual sales on its online store amounted to $18.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$18.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stewmac.com revenue by year

stewmac.com's monthly revenueOVER TIME
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Over the past three months, stewmac.com revenue has experienced growth of 13%, compared to the preceding three months.

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stewmac.com revenue growth for last six months
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OVERVIEW
In December 2025, stewmac.com generated $1,356,019 in online sales, significantly exceeding the industry median of $60,316, although it remains well below the largest competitor, thomann.de, at $103,834,902. The site's conversion rate of 1.50-2.00% falls short of the high benchmark of 3.49%, while its average order value (AOV) ranges from $100-125, compared to a peak of $704 in the sector. With 618,976 sessions, stewmac.com performs notably lower than the highest session count of 16,862,935 on reverb.com, but is competitive relative to the median of 16,689 sessions in the arts and entertainment/music industry.
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stewmac.com competitors

In December 2025, stewmac.com outperformed its competitors in terms of revenue, generating $1,356,019 with 11,191 transactions and 618,976 sessions. stewmac.com had an average order value (AOV) between $100-125 and a conversion rate of 1.50-2.00%. Comparatively, allparts.com generated $223,468 in revenue with 1,704 transactions and 155,912 sessions, boasting a higher AOV of $125-150 but a slightly lower conversion rate of 1.00-1.50%. philadelphialuthiertools.com and guitarelectronics.com had lower revenues and sessions than stewmac.com, while seymourduncan.com performed well with $607,140 in revenue, 5,226 transactions, and 525,861 sessions. However, seymourduncan.com had a lower conversion rate compared to stewmac.com. sporthitech.com, although in a different industry, had a higher AOV of $175-200 but significantly lower revenue and sessions than stewmac.com.

allparts.com screenshot
#1 allparts.com
223.5K
Revenue
155.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
philadelphialuthiertools.com screenshot
#2 philadelphialuthiertools.com
53K
Revenue
71.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
seymourduncan.com screenshot
#3 seymourduncan.com
607.1K
Revenue
525.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
guitarelectronics.com screenshot
#4 guitarelectronics.com
144.5K
Revenue
58.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sporthitech.com screenshot
#5 sporthitech.com
31.7K
Revenue
10K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
stewmac.com vs top market performers
stewmac.com
top retailers
conversion rate vs average order value for stewmac.com and its competitors
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Revenue share by device at stewmac.com

In December large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on stewmac.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stewmac.com channels

Identify top traffic channels that drive growth for stewmac.comand discover how performance of traffic channels has changed over time.

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stewmac.com Google Ads spend

Evaluate stewmac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stewmac.com devices

Review stewmac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stewmac.com top markets

Explore stewmac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stewmac.com country & global rank

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