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Dec 2025
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Home/Insights/Retailers/souleway.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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58.3K
Revenue
Dec 25
32.1K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Souleway.com is an online platform that offers a variety of products for fashion enthusiasts. They sell a wide range of trendy clothing, footwear, and accessories for both men and women. Their collection showcases contemporary styles, providing customers with options to elevate their personal style.

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souleway.com Annual Revenue and Growth

souleway.com's annual sales on its online store amounted to $954.8K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$954.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
souleway.com revenue by year

souleway.com's monthly revenueOVER TIME
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Over the past three months, souleway.com revenue has experienced decline of 13%, compared to the preceding three months.

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souleway.com revenue decline for last six months
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OVERVIEW
In December 2025, souleway.com generated $58,337 in online sales, below the FASHION AND APPAREL median of $92,600, with a conversion rate of 1.00-1.50%, lower than the sector's high of 3.17%. Its average order value (AOV) ranged from $150-175, compared to a high of $389. The site recorded 32,133 sessions, below the median of 39,789. While its performance shows potential, there is considerable room for growth in revenue, conversion rates, and customer engagement compared to top competitors like macys.com and shein.com, emphasizing the need for strategic improvements in marketing and user experience.
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souleway.com competitors

When comparing souleway.com to its competitors in December 2025, we see that souleway.com generated a revenue of $58,337 from 365 transactions and 32,133 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 1.00% to 1.50%. In contrast, totebagfactory.com outperformed souleway.com with a revenue of $663,271 from 3,311 transactions and 84,102 sessions, boasting an AOV of $200 to $225 and a conversion rate of 3.50% to 4.00%. sperling-bags.com also surpassed souleway.com with a revenue of $266,247 from 3,315 transactions and 57,028 sessions, featuring a lower AOV of $75 to $100 but a higher conversion rate of 5.50% to 6.00%. Meanwhile, holzrichter.berlin achieved a revenue of $562,107 from 3,444 transactions and 122,936 sessions, with a similar AOV range of $150 to $175 and a conversion rate of 2.50% to 3.00%.

totebagfactory.com screenshot
#1 totebagfactory.com
663.3K
Revenue
84.1K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
sperling-bags.com screenshot
#2 sperling-bags.com
266.2K
Revenue
57K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
holzrichter.berlin screenshot
#3 holzrichter.berlin
562.1K
Revenue
122.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
souleway.com vs top market performers
souleway.com
top retailers
conversion rate vs average order value for souleway.com and its competitors
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Revenue share by device at souleway.com

In December large majority of sales on souleway.com, 98% was finalized on desktop devices, with 1.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on souleway.com, 98% was finalized on desktop devices, with 1.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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souleway.com channels

Identify top traffic channels that drive growth for souleway.comand discover how performance of traffic channels has changed over time.

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souleway.com Google Ads spend

Evaluate souleway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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souleway.com devices

Review souleway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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souleway.com top markets

Explore souleway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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souleway.com country & global rank

Assess the ranking of souleway.com among other retailers within its primary country and worldwide.

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