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Oct 2025
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Home/Insights/Retailers/soufeel.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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525.2K
Revenue
Oct 25
285.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Soufeel.com is an online marketplace offering a vast range of customizable jewelry options. Their product lineup includes bracelets, necklaces, rings, and charms, made from materials like sterling silver and gold plating. In addition to jewelry, Soufeel.com also provides customers with accessories like watches, phone cases, and bags.

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soufeel.com Annual Revenue and Growth

soufeel.com's annual sales on its online store amounted to $11M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
soufeel.com revenue by year

soufeel.com's monthly revenueOVER TIME
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Over the past three months, soufeel.com revenue has experienced decline of 38%, compared to the preceding three months.

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soufeel.com revenue decline for last six months
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OVERVIEW
In October 2025, soufeel.com, operating in the LUXURY sector, achieved online sales revenue of $525,161, significantly exceeding the median of $87,805. With a conversion rate between 2.50-3.00%, it is notably competitive, especially against the high rate of 2.82%. Soufeel's average order value (AOV) ranged from $50-75, which is considerably lower than the industry's high of $984. The site recorded 285,842 sessions, well above the median of 26,996, but far below the top performer, pandora.net, at 13,541,880 sessions, indicating room for growth in user engagement.
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soufeel.com competitors

In October 2025, soufeel.com had a revenue of $525,161 with 7,955 transactions and 285,842 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, soufeel.com falls behind in terms of revenue, with mintandlily.com leading the pack with a revenue of $2,540,585. However, soufeel.com's conversion rate is on par with wearfelicity.com and has a higher AOV than getnamenecklace.com. namenecklace.com has a higher conversion rate, but significantly lower revenue and transactions. gnoce.com lags behind in both revenue and conversion rate. Overall, while soufeel.com may not be the top performer in all metrics, it holds its own among its competitors in the online jewelry market.

namenecklace.com screenshot
#1 namenecklace.com
8.7K
Revenue
3.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
wearfelicity.com screenshot
#2 wearfelicity.com
762.9K
Revenue
295.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
getnamenecklace.com screenshot
#3 getnamenecklace.com
124.4K
Revenue
307.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mintandlily.com screenshot
#4 mintandlily.com
2.5M
Revenue
787.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gnoce.com screenshot
#5 gnoce.com
57.8K
Revenue
108.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
soufeel.com vs top market performers
soufeel.com
top retailers
conversion rate vs average order value for soufeel.com and its competitors
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Revenue share by device at soufeel.com

In October large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In October large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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soufeel.com channels

Identify top traffic channels that drive growth for soufeel.comand discover how performance of traffic channels has changed over time.

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soufeel.com Google Ads spend

Evaluate soufeel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soufeel.com devices

Review soufeel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soufeel.com top markets

Explore soufeel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soufeel.com country & global rank

Assess the ranking of soufeel.com among other retailers within its primary country and worldwide.

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