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Sep 2025
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Home/Insights/Retailers/soufeel.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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424.9K
Revenue
Sep 25
243.9K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Soufeel.com is an online marketplace offering a vast range of customizable jewelry options. Their product lineup includes bracelets, necklaces, rings, and charms, made from materials like sterling silver and gold plating. In addition to jewelry, Soufeel.com also provides customers with accessories like watches, phone cases, and bags.

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soufeel.com Annual Revenue and Growth

soufeel.com's annual sales on its online store amounted to $11M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
soufeel.com revenue by year

soufeel.com's monthly revenueOVER TIME
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Over the past three months, soufeel.com revenue has experienced decline of 39%, compared to the preceding three months.

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soufeel.com revenue decline for last six months
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OVERVIEW
In September 2025, soufeel.com, operating in the LUXURY sector, achieved impressive online sales revenue of $424,851, significantly surpassing the median of $79,797. With a conversion rate of 2.50-3.00%, it stands close to the sector's high of 2.77%. The average order value (AOV) ranged from $50 to $75, well below the high of $998. soufeel.com attracted 243,858 sessions, far exceeding the median of 27,132, yet distant from the leading competitor pandora.net's 12,639,220 sessions, while also being competitive against brilliantearth.com's substantial revenue of $75,014,879.
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soufeel.com competitors

In September 2025, soufeel.com had a revenue of $424,851 from 6,312 transactions and 243,858 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, soufeel.com falls behind in revenue when compared to mintandlily.com, which generated $2,383,549 from 23,118 transactions and 697,398 sessions. However, soufeel.com performs better in terms of conversion rate than getnamenecklace.com, which had a lower conversion rate of 0.50-1.00%. wearfelicity.com stands out with a high revenue of $862,455 and a decent conversion rate of 4.00-4.50%, while gnoce.com has a lower revenue of $54,904 with a minimal conversion rate of 0.00-0.50%. soufeel.com competes well in terms of AOV with similar_domain competitors such as namenecklace.com and getnamenecklace.com, both with AOVs in the $50-75 range.

namenecklace.com screenshot
#1 namenecklace.com
7K
Revenue
3.3K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
wearfelicity.com screenshot
#2 wearfelicity.com
862.5K
Revenue
231.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
getnamenecklace.com screenshot
#3 getnamenecklace.com
93K
Revenue
248.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mintandlily.com screenshot
#4 mintandlily.com
2.4M
Revenue
697.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gnoce.com screenshot
#5 gnoce.com
54.9K
Revenue
107.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
soufeel.com vs top market performers
soufeel.com
top retailers
conversion rate vs average order value for soufeel.com and its competitors
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Revenue share by device at soufeel.com

In September large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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soufeel.com channels

Identify top traffic channels that drive growth for soufeel.comand discover how performance of traffic channels has changed over time.

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soufeel.com Google Ads spend

Evaluate soufeel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soufeel.com devices

Review soufeel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soufeel.com top markets

Explore soufeel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soufeel.com country & global rank

Assess the ranking of soufeel.com among other retailers within its primary country and worldwide.

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