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Apr 2026
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Home/Insights/Retailers/soufeel.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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415.4K
Revenue
Apr 26
238.7K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Soufeel.com is an online marketplace offering a vast range of customizable jewelry options. Their product lineup includes bracelets, necklaces, rings, and charms, made from materials like sterling silver and gold plating. In addition to jewelry, Soufeel.com also provides customers with accessories like watches, phone cases, and bags.

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soufeel.com Annual Revenue and Growth

soufeel.com's annual sales on its online store amounted to $16M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$16M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
soufeel.com revenue by year

soufeel.com's monthly revenueOVER TIME
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Over the past three months, soufeel.com revenue has experienced decline of 80%, compared to the preceding three months.

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soufeel.com revenue decline for last six months
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OVERVIEW
In April 2026, soufeel.com, a lifestyle jewelry and luxury products retailer, generated $415,432 in online sales, significantly outperforming the median revenue of $85,935 in its category, though far behind industry leader brilliantearth.com at $95,851,115. The site's conversion rate ranged from 2.00% to 2.50%, slightly below the high of 2.71%. With an average order value (AOV) of $75-100, soufeel's performance remains competitive, given that the highest AOV in the industry is $1,006. The site attracted 238,714 sessions, well above the median of 28,800 but significantly less than pandora.net’s leading 13,722,702 sessions.
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soufeel.com competitors

In April 2026, soufeel.com generated $415,432 in revenue from 4,865 transactions across 238,714 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00-2.50%. Competitor namenecklace.com reported significantly lower revenue of $50,709 with a conversion rate of 5.50-6.00% but had a lower AOV of $25-50. Meanwhile, wearfelicity.com outperformed soufeel.com in both revenue ($690,891) and transaction volume (5,920) while maintaining a conversion rate of 3.00-3.50%. Notably, mintandlily.com dominated the market with $2,373,183 in revenue from 23,443 transactions and a conversion rate of 4.00-4.50%, showcasing higher AOVs as well. In contrast, getnamenecklace.com recorded $485,887 in revenue but had a lower conversion rate (1.00-1.50%). Overall, while soufeel.com has a competitive presence, it trails behind key competitors in revenue and efficiency.

namenecklace.com screenshot
#1 namenecklace.com
50.7K
Revenue
21.4K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
wearfelicity.com screenshot
#2 wearfelicity.com
690.9K
Revenue
177.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
getnamenecklace.com screenshot
#3 getnamenecklace.com
485.9K
Revenue
475.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
mintandlily.com screenshot
#4 mintandlily.com
2.4M
Revenue
557K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
gnoce.com screenshot
#5 gnoce.com
83.1K
Revenue
92.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
soufeel.com vs top market performers
soufeel.com
top retailers
conversion rate vs average order value for soufeel.com and its competitors
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Revenue share by device at soufeel.com

In April large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In April large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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soufeel.com channels

Identify top traffic channels that drive growth for soufeel.comand discover how performance of traffic channels has changed over time.

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soufeel.com Google Ads spend

Evaluate soufeel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soufeel.com devices

Review soufeel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soufeel.com top markets

Explore soufeel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soufeel.com country & global rank

Assess the ranking of soufeel.com among other retailers within its primary country and worldwide.

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