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Nov 2025
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Home/Insights/Retailers/soufeel.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
657K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Soufeel.com is an online marketplace offering a vast range of customizable jewelry options. Their product lineup includes bracelets, necklaces, rings, and charms, made from materials like sterling silver and gold plating. In addition to jewelry, Soufeel.com also provides customers with accessories like watches, phone cases, and bags.

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soufeel.com Annual Revenue and Growth

soufeel.com's annual sales on its online store amounted to $11M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
soufeel.com revenue by year

soufeel.com's monthly revenueOVER TIME
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Over the past three months, soufeel.com revenue has experienced growth of 13%, compared to the preceding three months.

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soufeel.com revenue growth for last six months
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OVERVIEW
In November 2025, soufeel.com generated $1,066,319 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry high of 2.95%. With an average order value (AOV) ranging from $50-75, it sits significantly lower than the high AOV benchmark of $975. The site attracted 657,004 sessions, notably less than the median of 27,171 sessions in the LUXURY category, highlighting its position against competitors like brilliantearth.com, which led the market with $98,845,396 in revenue. Overall, soufeel.com demonstrates strong revenue performance yet faces challenges in conversion and session traffic relative to industry leaders.
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soufeel.com competitors

In November 2025, when comparing soufeel.com to its competitors, soufeel.com falls in the middle in terms of revenue. soufeel.com generated $1,066,319 in revenue from 16,857 transactions and 657,004 sessions with an average order value (AOV) ranging from $50-75 and a conversion rate of 2.50-3.00%. In contrast, wearfelicity.com outperformed soufeel.com with $1,602,016 in revenue from 19,142 transactions and 473,670 sessions, boasting a higher AOV of $75-100 and a conversion rate of 4.00-4.50%. mintandlily.com had the highest revenue of $4,283,984 from 39,689 transactions and 1,215,160 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. On the lower end, getnamenecklace.com and gnoce.com had lower revenue, transactions, sessions, AOV, and conversion rates compared to soufeel.com and its top competitors.

namenecklace.com screenshot
#1 namenecklace.com
29.4K
Revenue
15K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
wearfelicity.com screenshot
#2 wearfelicity.com
1.6M
Revenue
473.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
getnamenecklace.com screenshot
#3 getnamenecklace.com
159.8K
Revenue
311.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
mintandlily.com screenshot
#4 mintandlily.com
4.3M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gnoce.com screenshot
#5 gnoce.com
94.8K
Revenue
126.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
soufeel.com vs top market performers
soufeel.com
top retailers
conversion rate vs average order value for soufeel.com and its competitors
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Revenue share by device at soufeel.com

In November large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on soufeel.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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soufeel.com channels

Identify top traffic channels that drive growth for soufeel.comand discover how performance of traffic channels has changed over time.

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soufeel.com Google Ads spend

Evaluate soufeel.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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soufeel.com devices

Review soufeel.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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soufeel.com top markets

Explore soufeel.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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soufeel.com country & global rank

Assess the ranking of soufeel.com among other retailers within its primary country and worldwide.

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