smythson.com
Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.
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smythson.com Annual Revenue and Growth
smythson.com's annual sales on its online store amounted to $14.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
smythson.com's monthly revenueOVER TIME
Over the past three months, smythson.com revenue has experienced decline of 34%, compared to the preceding three months.
smythson.com competitors
In May 2026, smythson.com generated $1,224,801 in revenue from 2,298 transactions across 154,256 sessions, resulting in an average order value (AOV) of $525-$550 and a conversion rate of 1.00-1.50%. In comparison, bellroy.com significantly outperformed with a revenue of $10,355,571 from 69,836 transactions, showcasing a conversion rate of 2.50-3.00% despite a lower AOV of $125-$150. strathberry.com recorded $3,339,749 in revenue, matching Smythson's AOV but with only 6,178 transactions and a conversion rate of 0.50-1.00%. Meanwhile, globe-trotter.com lagged with revenue of $206,659 and 263 transactions, coupled with a low conversion rate of 0.00-0.50%. Overall, while smythson.com performs well in AOV and revenue relative to its niche, bellroy.com dominates the market, suggesting strong brand recognition and customer engagement.
Revenue share by device at smythson.com
In May large majority of sales on smythson.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smythson.com channels
Identify top traffic channels that drive growth for smythson.comand discover how performance of traffic channels has changed over time.
smythson.com Google Ads spend
Evaluate smythson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smythson.com devices
Review smythson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
