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May 2025
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Home/Insights/Retailers/smythson.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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852.9K
Revenue
167.6K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.

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smythson.com's revenueOVER TIME
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Over the past three months, smythson.com revenue has experienced decline of 45%, compared to the preceding three months.

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smythson.com revenue decline for last six months
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OVERVIEW
In May 2025, smythson.com, an MARKETPLACE, reported online sales revenue of $852,904, with a conversion rate of 1.00-1.50% and an AOV of $450-475. The store had 167,637 sessions, while the highest sessions were seen by amazon.com at 2,589,786,292. The median revenue in the category was $326,539, with the largest online store being amazon.com at $12,259,837,505. The very high conversion rate was 4.13%, and the very low conversion rate was 0.88%. A very high AOV was $299, while a very low AOV was $52, and the median sessions were 140,161.
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smythson.com competitors

In May 2025, smythson.com, with a revenue of $852,904 from 1,867 transactions and 167,637 sessions, had an average order value (AOV) ranging between $450-475 and a conversion rate of 1.00-1.50%. In comparison, strathberry.com outperformed smythson.com with a revenue of $2,097,484 from 3,812 transactions and 446,716 sessions. Despite having a higher AOV of $550-575, their conversion rate was slightly lower at 0.50-1.00%. globe-trotter.com lagged behind with a revenue of $451,483 from 561 transactions and 116,386 sessions, boasting a high AOV of $800-825 but a low conversion rate of 0.00-0.50%. On the other hand, bellroy.com excelled with a revenue of $8,909,369 from 54,636 transactions and 2,304,762 sessions, offering a lower AOV of $150-175 but a higher conversion rate of 2.00-2.50%. Overall, smythson.com falls behind its competitors in terms of revenue and transactions, but maintains a respectable conversion rate within the industry range.

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smythson.com vs top market performers
smythson.com
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conversion rate vs average order value for smythson.com and its competitors
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Revenue share by device at smythson.com

In May large majority of sales on smythson.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.

In May large majority of sales on smythson.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices.
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smythson.com channels

Identify top traffic channels that drive growth for smythson.comand discover how performance of traffic channels has changed over time.

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smythson.com Google Ads spend

Evaluate smythson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythson.com devices

Review smythson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythson.com top markets

Explore smythson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythson.com country & global rank

Assess the ranking of smythson.com among other retailers within its primary country and worldwide.

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