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Jul 2025
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Home/Insights/Retailers/smythson.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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958.6K
Revenue
202.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
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Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.

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smythson.com's revenueOVER TIME
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Over the past three months, smythson.com revenue has experienced growth of 2%, compared to the preceding three months.

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smythson.com revenue growth for last six months
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OVERVIEW
smythson.com in the MARKETPLACE industry had a revenue of $958,565, a conversion rate of 0.50-1.00%, and an AOV of $450-475 in July 2025. This puts it above the median revenue of $276,666, with sessions reaching 202,761. However, compared to amazon.com with $14,197,032,099 in revenue and 2,860,529,374 sessions, there is room for growth. The high conversion rate of 3.98% and AOV of $301 highlight potential areas for improvement, while the low conversion rate of 0.86% and AOV of $52 are indicators of performance benchmarks to avoid.
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smythson.com competitors

In July 2025, smythson.com generated a revenue of $958,565 with 2,028 transactions and 202,761 sessions. The average order value (AOV) ranged from $450 to $475, with a conversion rate of 0.50-1.00%. Compared to its competitors, globe-trotter.com had a revenue of $623,005 with 681 transactions and 133,727 sessions. The AOV was higher at $900-$925, but the conversion rate was similar at 0.50-1.00%. bellroy.com outperformed smythson.com and its competitors with a revenue of $8,973,577, 54,400 transactions, and 2,312,725 sessions. The AOV was lower at $150-$175, but the conversion rate was higher at 2.00-2.50%. strathberry.com fell in between smythson.com and the top performer, with a revenue of $3,012,798, 5,126 transactions, and 623,702 sessions. The AOV ranged from $575 to $600, with a conversion rate of 0.50-1.00%.

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AOV
smythson.com vs top market performers
smythson.com
top retailers
conversion rate vs average order value for smythson.com and its competitors
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Revenue share by device at smythson.com

In July large majority of sales on smythson.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on smythson.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smythson.com channels

Identify top traffic channels that drive growth for smythson.comand discover how performance of traffic channels has changed over time.

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smythson.com Google Ads spend

Evaluate smythson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smythson.com devices

Review smythson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smythson.com top markets

Explore smythson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smythson.com country & global rank

Assess the ranking of smythson.com among other retailers within its primary country and worldwide.

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