smythson.com
Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.
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smythson.com Annual Revenue and Growth
smythson.com's annual sales on its online store amounted to $14.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
smythson.com's monthly revenueOVER TIME
Over the past three months, smythson.com revenue has experienced decline of 44%, compared to the preceding three months.
smythson.com competitors
In April 2026, smythson.com achieved a revenue of $938,438 with 1,531 transactions from 148,588 sessions, yielding an average order value (AOV) of $600-625 and a conversion rate between 1.00-1.50%. Competitor bellroy.com significantly outperformed with a revenue of $5,400,648 from 36,362 transactions, albeit with a lower AOV of $125-150. It had a similar conversion rate range. strathberry.com generated $3,321,472 in revenue through 6,124 transactions, with a slightly lower AOV of $525-550 and a conversion rate of 0.50-1.00%. Meanwhile, globe-trotter.com had a revenue of $465,761 from 682 transactions and the highest AOV at $675-700, but a weak conversion rate of 0.00-0.50%. Overall, while smythson.com trails behind bellroy.com and strathberry.com in revenue, it holds competitive AOV and conversion metrics relative to its direct peers.
Revenue share by device at smythson.com
In April large majority of sales on smythson.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smythson.com channels
Identify top traffic channels that drive growth for smythson.comand discover how performance of traffic channels has changed over time.
smythson.com Google Ads spend
Evaluate smythson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smythson.com devices
Review smythson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
