Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/smilingtreetoys.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for smilingtreetoys.comsmilingtreetoys.com

Start benchmarking for free
Sign in with GoogleSign up with Google
7.2K
Revenue
Apr 26
3.8K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
Loading...

Smilingtreetoys.com is a website that offers a variety of wooden toys and personalized gifts. Their product range includes baby toys, puzzles, rattles, teething toys, and home decor items. The website showcases handcrafted, eco-friendly products, ensuring safety and sustainability. Shoppers can personalize selected items with names or messages.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

smilingtreetoys.com Annual Revenue and Growth

smilingtreetoys.com's annual sales on its online store amounted to $130.3K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$130.3K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
smilingtreetoys.com revenue by year

smilingtreetoys.com's monthly revenueOVER TIME
View real-time data

Over the past three months, smilingtreetoys.com revenue has experienced decline of 21%, compared to the preceding three months.

View real-time data
smilingtreetoys.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, smilingtreetoys.com, operating in the CHILDCARE sector, generated $7,181 in revenue, significantly below the industry median of $38,623, with a conversion rate between 3.50-4.00%, just shy of the high benchmark of 4.44%. The average order value (AOV) ranged from $25-50, notably lower than the industry high of $249. The site attracted 3,841 sessions, far below the median of 18,157 sessions within its category, while the leading competitor, babylist.com, achieved remarkable figures, including revenue of $85,727,108 and sessions reaching 16,933,794, indicating a competitive market landscape.
Read more

smilingtreetoys.com competitors

In April 2026, smilingtreetoys.com generated $7,181 in revenue with 145 transactions and 3,841 sessions, reflecting a conversion rate of 3.50-4.00%. In comparison, bannortoys.com earned slightly more at $7,661, despite fewer transactions (113) and a lower conversion rate of 2.00-2.50%. wearegladfolk.com reported only $2,687 in revenue, indicating significantly lower traffic and conversion with just 34 transactions at a rate of 1.50-2.00%. On the other hand, bellalunatoys.com dominated the market with a staggering $1,022,312 in revenue, driven by 8,983 transactions from a massive 126,114 sessions and an impressive conversion rate of 7.00-7.50%. Overall, while smilingtreetoys.com performs decently among competitors, bellalunatoys.com sets a high benchmark in revenue and efficiency.

bannortoys.com screenshot
#1 bannortoys.com
7.7K
Revenue
4.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
wearegladfolk.com screenshot
#2 wearegladfolk.com
2.7K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellalunatoys.com screenshot
#3 bellalunatoys.com
1M
Revenue
126.1K
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
smilingtreetoys.com vs top market performers
smilingtreetoys.com
top retailers
conversion rate vs average order value for smilingtreetoys.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at smilingtreetoys.com

In April large majority of sales on smilingtreetoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on smilingtreetoys.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

smilingtreetoys.com channels

Identify top traffic channels that drive growth for smilingtreetoys.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

smilingtreetoys.com Google Ads spend

Evaluate smilingtreetoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

smilingtreetoys.com devices

Review smilingtreetoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

smilingtreetoys.com top markets

Explore smilingtreetoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

smilingtreetoys.com country & global rank

Assess the ranking of smilingtreetoys.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard