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Oct 2025
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Home/Insights/Retailers/smilingtreetoys.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11K
Revenue
Oct 25
4.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Smilingtreetoys.com is a website that offers a variety of wooden toys and personalized gifts. Their product range includes baby toys, puzzles, rattles, teething toys, and home decor items. The website showcases handcrafted, eco-friendly products, ensuring safety and sustainability. Shoppers can personalize selected items with names or messages.

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smilingtreetoys.com Annual Revenue and Growth

smilingtreetoys.com's annual sales on its online store amounted to $279.5K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$279.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smilingtreetoys.com revenue by year

smilingtreetoys.com's monthly revenueOVER TIME
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Over the past three months, smilingtreetoys.com revenue has experienced growth of 8.6%, compared to the preceding three months.

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smilingtreetoys.com revenue growth for last six months
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OVERVIEW
In October 2025, smilingtreetoys.com, operating in the CHILDCARE sector, generated $11,020 in revenue from online sales, significantly below the industry median of $41,066, with the leading competitor, babylist.com, earning a staggering $70,185,894. The site's conversion rate ranged from 3.50% to 4.00%, just shy of the high industry benchmark of 4.54%, while its average order value (AOV) was between $50 and $75, close to the lower threshold in the sector. With 4,673 sessions, it also fell short of the median of 17,728, highlighting room for improvement in traffic and sales performance.
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smilingtreetoys.com competitors

In October 2025, smilingtreetoys.com had a revenue of $11,020 with 186 transactions and 4,673 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, bannortoys.com outperformed with a revenue of $16,030, 188 transactions, and 8,000 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. On the lower end, wearegladfolk.com had a revenue of $4,109, 50 transactions, and 2,626 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. However, bellalunatoys.com stood out with a significantly higher revenue of $1,103,936, 10,960 transactions, and 104,953 sessions, boasting an AOV of $100-125 and an impressive conversion rate of 10.00-10.50%. Overall, smilingtreetoys.com falls in the middle range among its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

bannortoys.com screenshot
#1 bannortoys.com
16K
Revenue
8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wearegladfolk.com screenshot
#2 wearegladfolk.com
4.1K
Revenue
2.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bellalunatoys.com screenshot
#3 bellalunatoys.com
1.1M
Revenue
105K
Sessions
10.0-10.5%
Conv. rate
$100-125
AOV
smilingtreetoys.com vs top market performers
smilingtreetoys.com
top retailers
conversion rate vs average order value for smilingtreetoys.com and its competitors
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Revenue share by device at smilingtreetoys.com

In October large majority of sales on smilingtreetoys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on smilingtreetoys.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smilingtreetoys.com channels

Identify top traffic channels that drive growth for smilingtreetoys.comand discover how performance of traffic channels has changed over time.

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smilingtreetoys.com Google Ads spend

Evaluate smilingtreetoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smilingtreetoys.com devices

Review smilingtreetoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smilingtreetoys.com top markets

Explore smilingtreetoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smilingtreetoys.com country & global rank

Assess the ranking of smilingtreetoys.com among other retailers within its primary country and worldwide.

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