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Dec 2025
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Home/Insights/Retailers/smilingtreetoys.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for smilingtreetoys.comsmilingtreetoys.com

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7.4K
Revenue
Dec 25
3.9K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Smilingtreetoys.com is a website that offers a variety of wooden toys and personalized gifts. Their product range includes baby toys, puzzles, rattles, teething toys, and home decor items. The website showcases handcrafted, eco-friendly products, ensuring safety and sustainability. Shoppers can personalize selected items with names or messages.

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smilingtreetoys.com Annual Revenue and Growth

smilingtreetoys.com's annual sales on its online store amounted to $279.5K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$279.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
smilingtreetoys.com revenue by year

smilingtreetoys.com's monthly revenueOVER TIME
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Over the past three months, smilingtreetoys.com revenue has experienced decline of 29%, compared to the preceding three months.

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smilingtreetoys.com revenue decline for last six months
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OVERVIEW
In December 2025, smilingtreetoys.com generated $7,437 in online sales, significantly lower than the CHILDCARE median of $43,371, with a conversion rate of 4.00-4.50%, slightly below the industry high of 4.55%. The average order value (AOV) ranged from $25-50, well below the high of $251, while the site attracted 3,877 sessions, far fewer than the median of 21,315 in the category, and drastically overshadowed by babylist.com's staggering 12,893,760 sessions and $66,401,749 in revenue.
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smilingtreetoys.com competitors

In December 2025, smilingtreetoys.com generated $7,437 in revenue from 161 transactions with 3,877 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 4.00-4.50%. Compared to its competitors, bannortoys.com had a higher revenue of $11,183 with 153 transactions and 7,155 sessions, but a lower conversion rate of 2.00-2.50%. wearegladfolk.com, on the other hand, had lower revenue of $4,402 from 62 transactions and 3,296 sessions, with a conversion rate of 1.50-2.00%. In stark contrast, bellalunatoys.com far surpassed all competitors with a revenue of $2,620,881 from 26,227 transactions and 274,920 sessions, boasting an AOV of $75-100 and a conversion rate of 9.50-10.00%. Overall, smilingtreetoys.com falls in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors.

bannortoys.com screenshot
#1 bannortoys.com
11.2K
Revenue
7.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
wearegladfolk.com screenshot
#2 wearegladfolk.com
4.4K
Revenue
3.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bellalunatoys.com screenshot
#3 bellalunatoys.com
2.6M
Revenue
274.9K
Sessions
9.5-10.0%
Conv. rate
$75-100
AOV
smilingtreetoys.com vs top market performers
smilingtreetoys.com
top retailers
conversion rate vs average order value for smilingtreetoys.com and its competitors
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Revenue share by device at smilingtreetoys.com

In December large majority of sales on smilingtreetoys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on smilingtreetoys.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smilingtreetoys.com channels

Identify top traffic channels that drive growth for smilingtreetoys.comand discover how performance of traffic channels has changed over time.

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smilingtreetoys.com Google Ads spend

Evaluate smilingtreetoys.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smilingtreetoys.com devices

Review smilingtreetoys.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smilingtreetoys.com top markets

Explore smilingtreetoys.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smilingtreetoys.com country & global rank

Assess the ranking of smilingtreetoys.com among other retailers within its primary country and worldwide.

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