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Jan 2026
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Home/Insights/Retailers/shroudcosmetics.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.6K
Revenue
Jan 26
546.1
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Shroud Cosmetics is an online platform offering a wide variety of cosmetic products. Their inventory includes eyeshadows, lipsticks, highlighters, and other makeup items. The website allows customers to conveniently browse and purchase beauty products online.

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shroudcosmetics.com Annual Revenue and Growth

shroudcosmetics.com's annual sales on its online store amounted to $83K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$83K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shroudcosmetics.com revenue by year

shroudcosmetics.com's monthly revenueOVER TIME
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Over the past three months, shroudcosmetics.com revenue has experienced decline of 36%, compared to the preceding three months.

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shroudcosmetics.com revenue decline for last six months
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OVERVIEW
In January 2026, shroudcosmetics.com generated $1,601 in online sales, significantly lower than the lifestyle/beauty and cosmetics median of $51,477, with a conversion rate between 2.50-3.00%, trailing behind the high of 4.7%. Their average order value (AOV) ranged from $100-125, compared to a peak of $194 in the industry, while sessions reached 546, far from the median of 22,631 and a substantial distance from ulta.com's impressive 47,691,438 sessions, highlighting shroudcosmetics' challenges in competing within the vibrant beauty market.
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shroudcosmetics.com competitors

In January 2026, shroudcosmetics.com reported a revenue of $1,601 with 16 transactions and 546 sessions, resulting in an Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparatively, vividglitter.com outperformed shroudcosmetics.com with a revenue of $7,252 from 102 transactions and 3,234 sessions. However, vividglitter.com had a lower AOV of $50-75, but a slightly higher conversion rate of 3.00-3.50%. This indicates that while shroudcosmetics.com may have a higher AOV, vividglitter.com is able to generate more revenue through a higher volume of transactions and sessions. Both websites could potentially benefit from analyzing each other's strategies to improve their own performance in the cosmetics market.

vividglitter.com screenshot
#1 vividglitter.com
7.3K
Revenue
3.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
shroudcosmetics.com vs top market performers
shroudcosmetics.com
top retailers
conversion rate vs average order value for shroudcosmetics.com and its competitors
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Revenue share by device at shroudcosmetics.com

In January large majority of sales on shroudcosmetics.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In January large majority of sales on shroudcosmetics.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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shroudcosmetics.com channels

Identify top traffic channels that drive growth for shroudcosmetics.comand discover how performance of traffic channels has changed over time.

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shroudcosmetics.com Google Ads spend

Evaluate shroudcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shroudcosmetics.com devices

Review shroudcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shroudcosmetics.com top markets

Explore shroudcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shroudcosmetics.com country & global rank

Assess the ranking of shroudcosmetics.com among other retailers within its primary country and worldwide.

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