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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for selfio.deselfio.de

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283.2K
Revenue
Aug 25
132.6K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $11.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 23%, compared to the preceding three months.

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selfio.de revenue decline for last six months
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OVERVIEW
In August 2025, selfio.de in the HOME AND GARDEN industry had online sales revenue of $283,212, with a median revenue of $117,963. Their conversion rate ranged from 0.50-1.00%, while the highest in the category was 3.29% and the lowest was 0.61%. The average order value (AOV) for selfio.de was $400-425, compared to a high of $672 and a low of $91 in the industry. With 132,552 sessions, selfio.de performed well, although the highest sessions were 175,975,033 from homedepot.com, and the median in the category was 36,030.
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selfio.de competitors

In August 2025, selfio.de faces tough competition from its rivals. heima24.de leads the pack with a revenue of 2,256,082, significantly higher than selfio.de's 283,212. heima24.de also boasts more transactions (3,691) and sessions (407,159) compared to selfio.de's 689 transactions and 132,552 sessions. However, selfio.de has a competitive Average Order Value (AOV) ranging from 400-425, while heima24.de's AOV is slightly higher at 600-625. heizman24.de and loebbeshop.de also outperform selfio.de in terms of revenue, transactions, and sessions, with higher AOVs and conversion rates ranging from 1.00-1.50. Despite meinhausshop.de's lower revenue than selfio.de, it has a higher number of transactions and sessions. heizung-billiger.de, on the other hand, falls behind selfio.de in revenue but maintains a similar conversion rate.

heima24.de screenshot
#1 heima24.de
2.3M
Revenue
407.2K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
heizman24.de screenshot
#2 heizman24.de
458.5K
Revenue
57.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
369.9K
Revenue
44.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
709.6K
Revenue
186.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
1.2M
Revenue
168.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In August large majority of sales on selfio.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on selfio.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

Assess the ranking of selfio.de among other retailers within its primary country and worldwide.

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