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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for selfio.deselfio.de

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303.7K
Revenue
Nov 25
113.3K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$375-400
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $11.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 13%, compared to the preceding three months.

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selfio.de revenue decline for last six months
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OVERVIEW
In November 2025, selfio.de achieved online sales revenue of $303,685, significantly surpassing the home_and_garden median of $122,040, yet far behind industry leader homedepot.com’s $1.6 billion. The site recorded a conversion rate between 0.50-1.00%, below the very high rate of 3.53% and above the very low 0.73%. With an average order value (AOV) ranging from $375-400, it remained below the high AOV benchmark of $672, but well above the low of $95. Additionally, selfio.de had 113,343 sessions, notably higher than the median of 32,500 but substantially lower than homedepot.com’s staggering 171 million.
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selfio.de competitors

In November 2025, selfio.de's revenue of 303,685 falls below that of heima24.de at 4,061,831, heizman24.de at 469,593, loebbeshop.de at 646,115, meinhausshop.de at 897,595, and heizung-billiger.de at 2,024,877. In terms of transactions, selfio.de with 808 transactions is surpassed by heima24.de with 12,003 transactions and meinhausshop.de with 2,736 transactions. Additionally, selfio.de's sessions of 113,343 are lower than heima24.de with 391,218 sessions, meinhausshop.de with 250,653 sessions, and heizung-billiger.de with 284,982 sessions. The average order value (AOV) for selfio.de ranging between 375-400 is comparable to heima24.de, loebbeshop.de, and meinhausshop.de but lower than heizman24.de and heizung-billiger.de. However, selfio.de's conversion rate of 0.50-1.00 is on par with heizman24.de, loebbeshop.de, and heizung-billiger.de, but lower than heima24.de and meinhausshop.de.

heima24.de screenshot
#1 heima24.de
4.1M
Revenue
391.2K
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
heizman24.de screenshot
#2 heizman24.de
469.6K
Revenue
63.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
646.1K
Revenue
73.8K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
897.6K
Revenue
250.7K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
2M
Revenue
285K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In November large majority of sales on selfio.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on selfio.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

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