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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for selfio.deselfio.de

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268.5K
Revenue
May 26
108.7K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$400-500
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $5.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 27%, compared to the preceding three months.

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selfio.de revenue decline for last six months
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OVERVIEW
In May 2026, selfio.de, operating in the home and garden sector, generated $268,488 in online sales, significantly surpassing the median revenue of $120,627, yet falling far short of industry leader homedepot.com at over $1.3 billion. The site's conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.47%, while its average order value (AOV) of $450-475 also trailed behind the high of $688. With 108,724 sessions, selfio.de outperformed the median of 34,297 sessions in the industry, though it remains significantly lower than the massive traffic seen by homedepot.com.
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selfio.de competitors

In May 2026, selfio.de generated a revenue of $268,488 from 594 transactions, with sessions totaling 108,724 and an average order value (AOV) ranging from $450 to $475. In contrast, heima24.de significantly outperformed with $3,502,335 in revenue from 5,323 transactions over 592,480 sessions and a higher AOV of $650 to $675, maintaining a conversion rate of 0.50-1.00%. heizung-billiger.de also excelled, achieving $2,177,883 in revenue and a comparable conversion rate, although with a higher AOV of $775 to $800. Notably, loebbeshop.de had a similar revenue at $264,490 but with fewer transactions (370) and a higher AOV. In comparison, meinhausshop.de posted $627,857 in revenue with a 1.00-1.50% conversion rate. Overall, while selfio.de shows decent performance, competitors like heima24.de and heizung-billiger.de lead significantly in revenue and traffic efficiency.

heima24.de screenshot
#1 heima24.de
3.5M
Revenue
592.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
heizman24.de screenshot
#2 heizman24.de
416.7K
Revenue
54.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
264.5K
Revenue
30.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
627.9K
Revenue
148.6K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
2.2M
Revenue
279.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In May large majority of sales on selfio.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on selfio.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

Assess the ranking of selfio.de among other retailers within its primary country and worldwide.

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