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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

selfio.de

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296K

Revenue

Sep 25

128.8K

Sessions

Sep 25

0.5-1.0%

Conv. rate

Sep 25

$375-400

AOV

Sep 25

Main country of store: GERMANY
Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $11.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$11.4M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 33%, compared to the preceding three months.

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selfio.de revenue decline for last six months

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OVERVIEW

In September 2025, selfio.de generated $295,958 in online sales, significantly outperforming the median of $113,901 in the home and garden sector. With a conversion rate between 0.50-1.00%, it remains below the high benchmark of 3.36%. The average order value (AOV) ranged from $375-400, also trailing behind the sector's high of $677. selfio.de attracted 128,839 sessions, markedly higher than the median of 32,433 but dwarfed by homedepot.com's staggering 148,597,767 sessions, illustrating both opportunities and challenges in capturing market share.

selfio.de competitors

When comparing selfio.de to its competitors in September 2025, we see that selfio.de generated a revenue of €295,958 with 756 transactions and 128,839 sessions. Their average order value (AOV) ranges from €375-400, and their conversion rate falls between 0.50-1.00%. In comparison, heizman24.de had a higher revenue of €437,309 with 575 transactions and 59,519 sessions, boasting an AOV of €750-775 and a similar conversion rate. loebbeshop.de and meinhausshop.de both had revenue figures higher than selfio.de, while heizung-billiger.de led the pack with a revenue of €1,556,123, 2,042 transactions, and 192,821 sessions. The competition showcases varying strengths in different domains, with selfio.de performing well in certain metrics but falling behind in revenue compared to some competitors.

#1 heizman24.de

437.3K

Revenue

59.5K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 loebbeshop.de

402.2K

Revenue

47.7K

Sessions

1.0-1.5%

Conv. rate

$600-700

AOV

#3 meinhausshop.de

766.1K

Revenue

203.4K

Sessions

1.0-1.5%

Conv. rate

$350-375

AOV

#4 heizung-billiger.de

1.6M

Revenue

192.8K

Sessions

1.0-1.5%

Conv. rate

$700-800

AOV

#5 lueftungsmarkt.de

225.4K

Revenue

38.9K

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

selfio.de vs top market performers

selfio.de

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Revenue share by device at selfio.de

In September large majority of sales on selfio.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.