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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for selfio.deselfio.de

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311.1K
Revenue
Dec 25
132.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $11.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced growth of 6.5%, compared to the preceding three months.

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selfio.de revenue growth for last six months
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OVERVIEW
In December 2025, selfio.de generated $311,103 in online sales, significantly exceeding the home_and_garden median of $114,229. Its conversion rate ranged from 0.50% to 1.00%, below the sector's high of 3.32%. The average order value (AOV) stood at $400-425, notably lower than the top AOV of $667 in the industry. With 132,719 sessions, selfio.de's traffic surpassed the median of 33,723, though it remains far behind the leading store, homedepot.com, which garnered 141,891,489 sessions and $1,505,674,874 in revenue, indicating room for improvement in both conversion efficiency and sales volume.
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selfio.de competitors

In December 2025, selfio.de generated a revenue of $311,103 from 771 transactions and 132,719 sessions, with an average order value (AOV) ranging from $400 to $425 and a conversion rate between 0.50% and 1.00%. Comparing selfio.de to its competitors, heima24.de stands out with the highest revenue of $2,468,090 from 4,122 transactions and 456,759 sessions, with an AOV between $575 and $600 and a conversion rate of 0.50% to 1.00%. On the other hand, heizman24.de recorded $618,306 in revenue from 794 transactions and 83,936 sessions, with an AOV of $775 to $800 and a similar conversion rate as the others. While selfio.de's AOV aligns with meinhausshop.de at $400 to $425, it falls behind in revenue and sessions. Despite strong competition from heizung-billiger.de and loebbeshop.de in terms of revenue and AOV, selfio.de could work on increasing its transaction and session numbers to boost overall performance.

heima24.de screenshot
#1 heima24.de
2.5M
Revenue
456.8K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
heizman24.de screenshot
#2 heizman24.de
618.3K
Revenue
83.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
718.7K
Revenue
88.2K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
1M
Revenue
262.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
1.9M
Revenue
286.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In December large majority of sales on selfio.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on selfio.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

Assess the ranking of selfio.de among other retailers within its primary country and worldwide.

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