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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for selfio.deselfio.de

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382.1K
Revenue
Oct 25
112.9K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $11.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$11.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 27%, compared to the preceding three months.

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selfio.de revenue decline for last six months
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OVERVIEW
In October 2025, selfio.de generated $382,087 in revenue from online sales, significantly surpassing the home_and_garden median of $117,921, though still far below industry leader homedepot.com at $1,418,970,899. With a conversion rate ranging from 0.50-1.00%, it remains below the high benchmark of 3.47%, yet above the low end of 0.7%. The average order value (AOV) is between $375-400, compared to a high of $676 and a low of $94 in the industry. selfio.de recorded 112,898 sessions, substantially exceeding the median of 30,856 but not nearing homedepot.com's 152,722,965 sessions.
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selfio.de competitors

In October 2025, selfio.de generated a revenue of 382,087 with 956 transactions and 112,898 sessions, boasting an average order value (AOV) of 375-400 and a conversion rate of 0.50-1.00. In comparison, heima24.de outperformed selfio.de in revenue with 3,836,622, transactions with 11,295, and sessions with 416,073, while maintaining a higher AOV range of 325-350 and a conversion rate of 2.50-3.00. On the other hand, heizman24.de had a revenue of 480,350 with 615 transactions and 63,784 sessions, a higher AOV range of 775-800, and the same conversion rate as selfio.de. Despite being in a similar revenue range to selfio.de, meinhausshop.de had a higher number of transactions and sessions, along with a comparable AOV and conversion rate. Overall, selfio.de faces tough competition in the market from competitors with higher revenues and traffic, indicating the need for strategic enhancements to improve performance metrics.

heima24.de screenshot
#1 heima24.de
3.8M
Revenue
416.1K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
heizman24.de screenshot
#2 heizman24.de
480.4K
Revenue
63.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
576.8K
Revenue
59.6K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
935.5K
Revenue
235K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
1.8M
Revenue
260.1K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In October large majority of sales on selfio.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on selfio.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

Assess the ranking of selfio.de among other retailers within its primary country and worldwide.

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