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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for selfio.deselfio.de

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273.4K
Revenue
Jul 26
107.8K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Haustechnik Online-Shop für Heimwerker ✚ Selberbauer ✔️Fußbodenheizung ✔️Lüftungsanlage ✔️Wärmepumpe ✔️Sanitär ✔️Wasseraufbereitung

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selfio.de Annual Revenue and Growth

selfio.de's annual sales on its online store amounted to $5.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
selfio.de revenue by year

selfio.de's monthly revenueOVER TIME
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Over the past three months, selfio.de revenue has experienced decline of 1.6%, compared to the preceding three months.

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selfio.de revenue decline for last six months
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OVERVIEW
In July 2026, selfio.de, operating in the home and garden category, generated $273,000 in online sales, significantly higher than the average store in the home and garden category, which makes around $118,000 monthly. The site recorded a conversion rate of 0.50-1.00%, which is within the category's typical range of 0.64% to 3.35%. With an average order value of $425-450 and 108,000 sessions, selfio.de outperformed the average store in the home and garden category, which sees approximately 33,500 sessions monthly.
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selfio.de competitors

heima24.de leads the competition with a remarkable revenue of $4 million, significantly outperforming selfio.de, which ranks fifth with $273,000, trailing by $3.7 million. In July 2026, heima24.de also recorded the highest transactions at 6,150, whereas selfio.de managed only 637, falling behind by 5,513 transactions. When it comes to sessions, heima24.de dominates with 671,000 sessions, while selfio.de ranks fourth with 108,000, trailing by 563,000. Notably, selfio.de's average order value (AOV) of $425-450 is competitive, yet still lower than many rivals. In comparison, heizung-billiger.de and heima24.de showcase higher AOVs, underscoring selfio.de's need for strategic improvements to elevate its market position.

heima24.de screenshot
#1 heima24.de
4M
Revenue
670.6K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
heizman24.de screenshot
#2 heizman24.de
612.1K
Revenue
81.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
loebbeshop.de screenshot
#3 loebbeshop.de
256.8K
Revenue
28.6K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
meinhausshop.de screenshot
#4 meinhausshop.de
729.7K
Revenue
167.9K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
heizung-billiger.de screenshot
#5 heizung-billiger.de
2.1M
Revenue
284.4K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
selfio.de vs top market performers
selfio.de
top retailers
conversion rate vs average order value for selfio.de and its competitors
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Revenue share by device at selfio.de

In July large majority of sales on selfio.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on selfio.de, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfio.de channels

Identify top traffic channels that drive growth for selfio.deand discover how performance of traffic channels has changed over time.

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selfio.de Google Ads spend

Evaluate selfio.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfio.de devices

Review selfio.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfio.de top markets

Explore selfio.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfio.de country & global rank

Assess the ranking of selfio.de among other retailers within its primary country and worldwide.

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