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Sep 2025
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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105K
Revenue
Sep 25
49.2K
Sessions
Sep 25
5.5-6.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com Annual Revenue and Growth

splashabout.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashabout.com revenue by year

splashabout.com's monthly revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced decline of 30%, compared to the preceding three months.

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splashabout.com revenue decline for last six months
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OVERVIEW
In September 2025, splashabout.com generated $105,003 in online sales, significantly outperforming the CHILDCARE median of $41,793, with an impressive conversion rate of 5.50-6.00%, exceeding the high benchmark of 4.29%. The site recorded 49,238 sessions, surpassing the median of 19,629. With an average order value (AOV) between $25-50, it remains below the high AOV of $255 for the industry. Although babylist.com dominates with $71,008,546 in revenue and 12,615,638 sessions, splashabout.com demonstrates strong performance metrics, solidifying its position within the CHILDCARE market.
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splashabout.com competitors

In September 2025, when comparing splashabout.com to its competitors, we can see that splashabout.com has generated a revenue of $105,003 with 2,714 transactions and 49,238 sessions. The average order value (AOV) for splashabout.com falls in the range of $25-$50, and the conversion rate is between 5.50% to 6.00%. In contrast, sunnylife.com has a revenue of $64,428 with 220 transactions and 47,425 sessions, with a higher AOV range of $275-$300 but a lower conversion rate of 0.00%-0.50%. speedo.com stands out with a revenue of $2,147,866 from 12,703 transactions and 735,092 sessions, boasting an AOV of $150-$175 and a conversion rate of 1.50%-2.00%. Lastly, swimoutlet.com leads the pack with a revenue of $5,211,023 from 52,296 transactions and 1,673,772 sessions, with an AOV range of $75-$100 and a conversion rate of 3.00%-3.50%.

sunnylife.com screenshot
#1 sunnylife.com
64.4K
Revenue
47.4K
Sessions
0.0-0.5%
Conv. rate
$275-300
AOV
speedo.com screenshot
#2 speedo.com
2.1M
Revenue
735.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
swimoutlet.com screenshot
#3 swimoutlet.com
5.2M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
splashabout.com vs top market performers
splashabout.com
top retailers
conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In September large majority of sales on splashabout.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In September large majority of sales on splashabout.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

Evaluate splashabout.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashabout.com devices

Review splashabout.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashabout.com top markets

Explore splashabout.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashabout.com country & global rank

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