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Nov 2025
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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133.2K
Revenue
Nov 25
36.9K
Sessions
Nov 25
8.5-9.0%
Conv. rate
Nov 25
$25-50
AOV
Nov 25
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com Annual Revenue and Growth

splashabout.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashabout.com revenue by year

splashabout.com's monthly revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced decline of 22%, compared to the preceding three months.

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splashabout.com revenue decline for last six months
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OVERVIEW
In November 2025, splashabout.com generated $133,155 in online sales, significantly exceeding the CHILDCARE median of $48,384, with a robust conversion rate of 8.50-9.00%, far surpassing the industry average of 4.61%. Their average order value (AOV) ranged from $25 to $50, below the high of $271 seen in the sector, while they attracted 36,922 sessions, notably above the median of 19,212 but trailing behind industry leader carters.com, which boasted over 14 million sessions. Overall, splashabout.com demonstrates strong performance metrics in the competitive CHILDCARE market.
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splashabout.com competitors

When comparing splashabout.com to its competitors in November 2025, it is evident that splashabout.com falls in the middle in terms of revenue. While splashabout.com generated $133,155 in revenue with 3,262 transactions and 36,922 sessions, it lags behind swimoutlet.com, which recorded $7,147,498 in revenue from 67,117 transactions and 1,697,415 sessions. In terms of average order value (AOV), splashabout.com falls within the range of $25-50, whereas sunnylife.com has a significantly higher AOV of $300-325. However, splashabout.com boasts a higher conversion rate of 8.50-9.00 compared to both speedo.com and swimoutlet.com, indicating a higher percentage of website visitors making a purchase. Overall, while splashabout.com may not lead in revenue or AOV, its strong conversion rate sets it apart from its competitors.

sunnylife.com screenshot
#1 sunnylife.com
69.6K
Revenue
28.6K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
speedo.com screenshot
#2 speedo.com
3.4M
Revenue
736.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
swimoutlet.com screenshot
#3 swimoutlet.com
7.1M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
splashabout.com vs top market performers
splashabout.com
top retailers
conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In November large majority of sales on splashabout.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In November large majority of sales on splashabout.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

Evaluate splashabout.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashabout.com devices

Review splashabout.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashabout.com top markets

Explore splashabout.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashabout.com country & global rank

Assess the ranking of splashabout.com among other retailers within its primary country and worldwide.

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