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Dec 2025
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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122.8K
Revenue
Dec 25
56.4K
Sessions
Dec 25
6.0-6.5%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com Annual Revenue and Growth

splashabout.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
splashabout.com revenue by year

splashabout.com's monthly revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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splashabout.com revenue decline for last six months
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OVERVIEW
In December 2025, splashabout.com generated $122,801 in online sales, significantly outperforming the CHILDCARE median of $43,371, while boasting an impressive conversion rate of 6.00-6.50%, surpassing the high average of 4.55%. The site attracted 56,426 sessions, well above the median of 21,315. Although its average order value (AOV) ranged between $25-50, lower than the industry high of $251, it reflects a robust market position in a competitive space, particularly when compared to babylist.com, which leads with over $66 million in revenue and nearly 13 million sessions.
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splashabout.com competitors

In December 2025, splashabout.com generated $122,801 in revenue from 3,636 transactions with 56,426 sessions, boasting a conversion rate of 6.00-6.50%. Compared to its competitors, sunnylife.com earned slightly more revenue at $124,750 but with significantly fewer transactions (447) and sessions (32,346), resulting in a lower conversion rate of 1.00-1.50%. On the other hand, swimoutlet.com outperformed both splashabout.com and sunnylife.com with an impressive revenue of $5,847,203 from 57,140 transactions and 1,675,991 sessions. swimoutlet.com had a slightly lower average order value (AOV) of 100-125, but a competitive conversion rate of 3.00-3.50%. Overall, while splashabout.com may have a higher conversion rate than its competitors, swimoutlet.com dominates in terms of revenue, transactions, and sessions.

sunnylife.com screenshot
#1 sunnylife.com
124.8K
Revenue
32.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
swimoutlet.com screenshot
#2 swimoutlet.com
5.8M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
splashabout.com vs top market performers
splashabout.com
top retailers
conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In December large majority of sales on splashabout.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In December large majority of sales on splashabout.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

Evaluate splashabout.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashabout.com devices

Review splashabout.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashabout.com top markets

Explore splashabout.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashabout.com country & global rank

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