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Apr 2026
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for splashabout.comsplashabout.com

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115K
Revenue
Apr 26
71K
Sessions
Apr 26
4.0-4.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com Annual Revenue and Growth

splashabout.com's annual sales on its online store amounted to $1.7M in 2025, broadly flat year over year. For 2026, revenue is expected to decline by 20-50%.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
splashabout.com revenue by year

splashabout.com's monthly revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced decline of 13%, compared to the preceding three months.

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splashabout.com revenue decline for last six months
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OVERVIEW
In April 2026, splashabout.com generated $115,044 in online sales, significantly surpassing the CHILDCARE median of $38,623, while its conversion rate ranged from 4.00-4.50%, slightly above the industry average of 4.44%. With an average order value (AOV) between $25-50, splashabout's performance lags behind the high-end AOV of $249 in its sector. The website attracted 70,987 sessions, far fewer than the leading store, babylist.com, which recorded 16,933,794 sessions, while the median for the industry stands at 18,157 sessions, illustrating splashabout’s growth potential within a competitive landscape.
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splashabout.com competitors

In April 2026, splashabout.com generated $115,044 in revenue with 3,185 transactions across 70,987 sessions, resulting in a conversion rate of 4.00-4.50% and an average order value (AOV) of $25-50. In comparison, swimoutlet.com dominated the market with a staggering $5,984,107 in revenue, driven by 56,993 transactions from 1,573,691 sessions, achieving a conversion rate of 3.50-4.00% and a higher AOV of $100-125. speedo.com led in total revenue at $1,456,547 from 16,172 transactions over 845,247 sessions, with a conversion rate of 1.50-2.00% and an AOV of $75-100. sunnylife.com, with a revenue of $229,628 and 1,194 transactions from 67,790 sessions, had the lowest conversion rate of 1.50-2.00% and a significantly higher AOV of $175-200. Overall, while splashabout.com performs well within its niche, it lags considerably behind swimoutlet.com and speedo.com.

sunnylife.com screenshot
#1 sunnylife.com
229.6K
Revenue
67.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
speedo.com screenshot
#2 speedo.com
1.5M
Revenue
845.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
swimoutlet.com screenshot
#3 swimoutlet.com
6M
Revenue
1.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
splashabout.com vs top market performers
splashabout.com
top retailers
conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In April large majority of sales on splashabout.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In April large majority of sales on splashabout.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

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splashabout.com devices

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splashabout.com top markets

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splashabout.com country & global rank

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