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Oct 2025
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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121.9K
Revenue
Oct 25
38.8K
Sessions
Oct 25
7.0-7.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com Annual Revenue and Growth

splashabout.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
splashabout.com revenue by year

splashabout.com's monthly revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced decline of 33%, compared to the preceding three months.

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splashabout.com revenue decline for last six months
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OVERVIEW
In October 2025, splashabout.com generated online sales revenue of $121,869, significantly surpassing the CHILDCARE median of $41,066, with a robust conversion rate between 7.00-7.50%, well above the industry's high of 4.54%. Their average order value (AOV) ranged from $25 to $50, notably lower than the lifestyle sector's high of $263. The site attracted 38,754 sessions, exceeding the median of 17,728, but falling short of babylist.com’s impressive 11,104,257 sessions, illustrating splashabout.com's strong performance in a competitive landscape.
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splashabout.com competitors

In October 2025, splashabout.com generated a revenue of $121,869 from 2,902 transactions and 38,754 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 7.00% to 7.50%. In comparison, sunnylife.com had a lower revenue of $50,138 from 167 transactions and 28,082 sessions, with a higher AOV of $275 to $300 but a lower conversion rate of 0.50% to 1.00%. On the other hand, speedo.com performed significantly better than splashabout.com and its competitors, with a revenue of $2,702,444 from 16,682 transactions and 729,758 sessions, an AOV of $150 to $175, and a conversion rate of 2.00% to 2.50%. Similarly, swimoutlet.com outperformed splashabout.com, with a revenue of $5,548,628 from 52,157 transactions and 1,673,158 sessions, an AOV of $100 to $125, and a conversion rate of 3.00% to 3.50%.

sunnylife.com screenshot
#1 sunnylife.com
50.1K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
speedo.com screenshot
#2 speedo.com
2.7M
Revenue
729.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
swimoutlet.com screenshot
#3 swimoutlet.com
5.5M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
splashabout.com vs top market performers
splashabout.com
top retailers
conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In October large majority of sales on splashabout.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.

In October large majority of sales on splashabout.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

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splashabout.com devices

Review splashabout.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashabout.com top markets

Explore splashabout.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashabout.com country & global rank

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