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May 2025
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Home/Insights/Retailers/splashabout.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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217.5K
Revenue
63.1K
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
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Splash About is a website that offers a wide range of swim-related products. They sell items like swimwear, wetsuits, buoyancy aids, and swim accessories. The site showcases a variety of swim gear for women, men, and children. Visitors can find a diverse selection of water-related products suitable for different activities and age groups.

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splashabout.com's revenueOVER TIME
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Over the past three months, splashabout.com revenue has experienced growth of 66%, compared to the preceding three months.

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splashabout.com revenue growth for last six months
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OVERVIEW
In May 2025, splashabout.com in the CHILDCARE industry had online sales revenue of $217,537, with a conversion rate of 7.00-7.50% and an average order value (AOV) of $25-50. The highest conversion rate in the industry was 4.58% and the highest AOV was $282, while the lowest conversion rate was 1.07% and the lowest AOV was $58. The website had a total of 63,093 sessions, while the highest sessions were 13,729,709 for babylist.com and the median sessions in the industry were 19,914.
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splashabout.com competitors

In May 2025, splashabout.com performed relatively well compared to its competitors. While splashabout.com had a revenue of $217,537 with 4,499 transactions and 63,093 sessions, its average order value (AOV) ranged from $25 to $50 with a conversion rate of 7.00-7.50%. In contrast, speedo.com outperformed splashabout.com significantly with a revenue of $2,173,945 from 12,455 transactions and 808,807 sessions. speedo.com boasted a higher AOV of $150-175 but a lower conversion rate of 1.50-2.00%. swimoutlet.com also surpassed splashabout.com with $5,627,994 in revenue from 46,253 transactions and 1,690,950 sessions, having an AOV of $100-125 and a conversion rate of 2.50-3.00%. sunnylife.com, on the other hand, had a revenue of $277,892 from 1,117 transactions and 86,762 sessions, with an AOV of $225-250 but a lower conversion rate of 1.00-1.50%.

sunnylife.com screenshot
#1 sunnylife.com
277.9K
Revenue
86.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
speedo.com screenshot
#2 speedo.com
2.2M
Revenue
808.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
swimoutlet.com screenshot
#3 swimoutlet.com
5.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
splashabout.com vs top market performers
splashabout.com
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conversion rate vs average order value for splashabout.com and its competitors
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Revenue share by device at splashabout.com

In May large majority of sales on splashabout.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.

In May large majority of sales on splashabout.com, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.
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splashabout.com channels

Identify top traffic channels that drive growth for splashabout.comand discover how performance of traffic channels has changed over time.

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splashabout.com Google Ads spend

Evaluate splashabout.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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splashabout.com devices

Review splashabout.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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splashabout.com top markets

Explore splashabout.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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splashabout.com country & global rank

Assess the ranking of splashabout.com among other retailers within its primary country and worldwide.

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