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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for romwe.comromwe.com

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1.1M
Revenue
Sep 25
506.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Romwe.com is an online clothing retailer that offers a wide variety of trendy and affordable fashion pieces for women. They sell clothing including tops, dresses, bottoms, outerwear, and swimwear, along with accessories like jewelry, bags, and shoes. The website also features some beauty products and home decor items.

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romwe.com Annual Revenue and Growth

romwe.com's annual sales on its online store amounted to $38.2M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$38.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
romwe.com revenue by year

romwe.com's monthly revenueOVER TIME
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Over the past three months, romwe.com revenue has experienced decline of 17%, compared to the preceding three months.

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romwe.com revenue decline for last six months
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OVERVIEW
In September 2025, romwe.com generated online sales revenue of $1,060,294, significantly exceeding the FASHION AND APPAREL median of $74,931, although far below shein.com's $819,580,923. The site’s conversion rate ranged from 0.50% to 1.00%, lower than the industry high of 3.2%, while its average order value (AOV) was between $275-$300, still below the category’s high of $382. With 506,321 sessions, romwe.com performed notably better than the median of 34,221 but lagged drastically behind shein.com’s impressive 297,137,690 sessions, indicating room for growth in traffic and conversion optimization.
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romwe.com competitors

When comparing romwe.com to its competitors in September 2025, it is evident that romwe.com falls behind in terms of revenue, transactions, and sessions. romwe.com generated $1,060,294 in revenue from 3,610 transactions and 506,321 sessions, with an average order value (AOV) ranging from $275 to $300 and a conversion rate of 0.50-1.00. In contrast, its competitors such as shopcider.com outperformed romwe.com significantly with a revenue of $29,735,799 from 152,897 transactions and 5,237,019 sessions. The AOV for shopcider.com falls between $175 to $200 with a conversion rate of 2.50-3.00, showcasing a much higher performance in terms of sales and traffic. romwe.com may need to reassess its strategies to compete more effectively in the online retail market.

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101.1K
Revenue
49.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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#2 zaful.com
668.1K
Revenue
171.8K
Sessions
2.0-2.5%
Conv. rate
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AOV
shopcider.com screenshot
#3 shopcider.com
29.7M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
shein.com screenshot
#4 shein.com
819.6M
Revenue
297.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fieldnotesbrand.com screenshot
#5 fieldnotesbrand.com
737.7K
Revenue
217.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
romwe.com vs top market performers
romwe.com
top retailers
conversion rate vs average order value for romwe.com and its competitors
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Revenue share by device at romwe.com

In September large majority of sales on romwe.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on romwe.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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romwe.com channels

Identify top traffic channels that drive growth for romwe.comand discover how performance of traffic channels has changed over time.

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romwe.com Google Ads spend

Evaluate romwe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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romwe.com devices

Review romwe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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romwe.com top markets

Explore romwe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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romwe.com country & global rank

Assess the ranking of romwe.com among other retailers within its primary country and worldwide.

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