rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced growth of 1.5%, compared to the preceding three months.
rockler.com competitors
In September 2026, grizzly.com reported a revenue of $6.8 million with 12,100 transactions from 608,000 sessions, achieving an AOV of 550-575 and a conversion rate of 1.50-2.00. In contrast, rockler.com leads significantly in all metrics, boasting a revenue of $10.7 million, 23,600 transactions, and 1.4 million sessions. rockler.com’s AOV ranges from 450-475, slightly below grizzly.com's, but its conversion rate is competitive at 1.50-2.00. Meanwhile, cabinetparts.com trails with a revenue of $1.1 million and 2,036 transactions, while infinitytools.com and hardwarehut.com report revenues of $425,000 and $274,000, respectively, indicating rockler.com’s strong market position. Overall, rockler.com outperforms its competitors across key performance indicators.
Revenue share by device at rockler.com
In September large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rockler.com operates in
rockler.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
