rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 25%, compared to the preceding three months.
rockler.com competitors
In June 2026, rockler.com generated $9,285,882 in revenue through 22,145 transactions from 1,436,227 sessions, achieving an average order value (AOV) of $400-425 and a conversion rate of 1.50-2.00%. In comparison, grizzly.com had revenue of $8,508,948 with 14,513 transactions across 646,682 sessions, indicating a higher conversion rate of 2.00-2.50% and a significantly higher AOV of $575-600. Conversely, infinitytools.com earned $479,724 with only 799 transactions from 110,452 sessions, resulting in a low conversion rate of 0.50-1.00% and a higher AOV of $600-625. Meanwhile, cabinetparts.com recorded revenue of $1,154,801 through 2,598 transactions from 273,449 sessions, but also suffered from a conversion rate of 0.50-1.00% and an AOV of $425-450. Overall, rockler.com outperformed most competitors in revenue and transactions, though grizzly.com excelled in conversion efficiency.
Revenue share by device at rockler.com
In June large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rockler.com operates in
rockler.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
