rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com's revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 26%, compared to the preceding three months.
rockler.com competitors
In May 2025, rockler.com outperformed its competitors in terms of revenue, with $11,461,391 compared to woodcraft.com's $8,343,013 and grizzly.com's $8,310,086. rockler.com also had the highest number of transactions at 24,847, followed by woodcraft.com at 16,662 and grizzly.com at 15,774. Additionally, rockler.com had the highest number of sessions with 1,491,349, surpassing woodcraft.com with 994,857 and grizzly.com with 694,340. However, woodcraft.com had a higher average order value (AOV) range of $500-$525 compared to rockler.com's $450-$475. When it comes to conversion rates, rockler.com and woodcraft.com were on par with 1.50-2.00%, while grizzly.com had a slightly higher conversion rate of 2.00-2.50%. Other competitors such as wwhardware.com, cabinetparts.com, and infinitytools.com trailed behind in terms of revenue, transactions, sessions, AOV, and conversion rates compared to rockler.com.
Revenue share by device at rockler.com
In May large majority of sales on rockler.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
