rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com's revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 27%, compared to the preceding three months.
rockler.com competitors
In July 2025, rockler.com stands out among its competitors in the woodworking and hardware industry. With a revenue of $8,843,495 from 22,406 transactions and 1,400,328 sessions, rockler.com boasts a healthy average order value (AOV) of $375-$400 and a solid conversion rate of 1.50-2.00%. Compared to woodcraft.com, grizzly.com, and cabinetparts.com, rockler.com leads in revenue and transactions, while maintaining a competitive AOV and conversion rate. woodcraft.com trails behind with $7,047,485 in revenue from 14,737 transactions, infinitytools.com lags with only $329,676 in revenue, and cabinetparts.com falls short with $1,016,187 in revenue. rockler.com's strong performance metrics demonstrate its success in the market, making it a top choice for woodworking enthusiasts.
Revenue share by device at rockler.com
In July large majority of sales on rockler.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
