rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 25%, compared to the preceding three months.
rockler.com competitors
In May 2026, rockler.com achieved impressive metrics with a revenue of $10,934,901 from 26,459 transactions and 1,710,503 sessions, resulting in an average order value (AOV) between $400-425 and a conversion rate of 1.50-2.00%. In contrast, competitors like infinitytools.com generated significantly lower revenue at $298,848, with just 500 transactions and 63,191 sessions. Their AOV was higher at $575-600, but the conversion rate lagged at 0.50-1.00%. grizzly.com recorded revenue of $7,735,690, a notable AOV also at $575-600, but it had a higher conversion rate of 2.00-2.50% despite fewer total transactions (13,343) across 610,740 sessions. cabinetparts.com, with a revenue of $1,380,939 and 3,106 transactions from 314,888 sessions, had an AOV between $425-450 and a low conversion rate of 0.50-1.00%. Overall, rockler.com leads its competitors in revenue and traffic efficiency.
Revenue share by device at rockler.com
In May large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rockler.com operates in
rockler.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
