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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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15.6M
Revenue
2.2M
Sessions
2.0-2.5%
Conversion rate
$325-350
Average order value
Online only revenue for rockler.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.

rockler.com’s revenueOVER TIME
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Over the past three months, rockler.com revenue has experienced growth of 9.6%, compared to the preceding three months.

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rockler.com revenue growth for last six months
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OVERVIEW
In March 2024, rockler.com in the HOME AND GARDEN industry had online sales revenue of $15,586,644, a conversion rate of 2.00-2.50%, and an average order value of $325-350. The highest revenue in the category was $139,932,392 from harborfreight.com, with a conversion rate of 2.96% and an AOV of $685. rockler.com had 2,245,049 sessions, while the highest sessions came from harborfreight.com with 45,517,921. The median revenue was $194,550, the median sessions were 49,361, the low conversion rate was 0.75%, and the low AOV was $93.
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rockler.com competitors

In comparison to its competitors, rockler.com stands out with the highest revenue of $15,586,644, the most transactions at 46,189, and the highest number of sessions with 2,245,049. While its average order value (AOV) falls within the range of $325-350, rockler.com boasts a solid conversion rate of 2.00-2.50%. In contrast, woodcraft.com generates a revenue of $9,643,073 with 21,498 transactions and 1,066,802 sessions, while grizzly.com has a revenue of $10,413,371, 17,273 transactions, and 955,216 sessions, but with a higher AOV range of $600-625. Other competitors like wwhardware.com, cabinetparts.com, and infinitytools.com lag behind in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to rockler.com. Overall, rockler.com emerges as a strong performer in the woodworking and hardware niche.

#1 woodcraft.com
9.6M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
#2 infinitytools.com
804.5K
Revenue
118.3K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#3 grizzly.com
10.4M
Revenue
955.2K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
#4 wwhardware.com
347.4K
Revenue
128.9K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
#5 cabinetparts.com
2.6M
Revenue
418.4K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
rockler.com vs top market performers
rockler.com
top retailers
conversion rate vs average order value for rockler.com and its competitors
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rockler.com brandsby revenue

1
Logo for lathe duplicatorLathe Duplicator
2
Logo for tool belt apronTool Belt Apron
3
Logo for manufacturer backorderManufacturer Backorder

rockler.com categoriesby revenue

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brands overtime comparison

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rockler.com channels

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rockler.com Google Ads spend

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rockler.com devices

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rockler.com top markets

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rockler.com country & global rank

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