rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $185M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 6.3%, compared to the preceding three months.
rockler.com competitors
In September 2025, rockler.com outperformed its competitors in terms of revenue, with a total of $9,907,764. The closest competitor in revenue was woodcraft.com at $7,787,451. rockler.com also had the highest number of transactions at 24,396, followed by grizzly.com with 13,503 transactions. In terms of sessions, rockler.com had the highest at 1,393,809, while woodcraft.com had 1,047,721 sessions. rockler.com's Average Order Value (AOV) ranged from $400-425, similar to wwhardware.com, while infinitytools.com had the highest AOV at $575-600. rockler.com's conversion rate was between 1.50-2.00%, which was comparable to woodcraft.com and grizzly.com. Overall, rockler.com demonstrated strong performance across all metrics compared to its competitors in the woodworking industry in September 2025.
Revenue share by device at rockler.com
In September large majority of sales on rockler.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
