rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 20%, compared to the preceding three months.
rockler.com competitors
In July 2026, grizzly.com reported revenue of $9.1 million, significantly trailing rockler.com, which generated $11 million. rockler.com also leads in transactions with 25,200, outperforming grizzly.com by 8,700 transactions. While rockler.com attracted 1.6 million sessions, grizzly.com managed only 663,000, placing rockler.com well ahead by 937,000 sessions. On the other hand, infinitytools.com and cabinetparts.com lag considerably with revenues of $402,000 and $1.1 million, respectively. In terms of average order value, infinitytools.com shows a higher range of $575-600 compared to rockler.com's $425-450, yet rockler.com's conversion rate of 1.50-2.00% is competitive against grizzly.com's 2.00-2.50%. Overall, rockler.com holds a dominant position in this market.
Revenue share by device at rockler.com
In July large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rockler.com operates in
rockler.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
