rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 24%, compared to the preceding three months.
rockler.com competitors
In April 2026, rockler.com generated $12,292,970 in revenue from 28,426 transactions, achieving a conversion rate of 1.50-2.00% with sessions totaling 1,630,647 and an average order value (AOV) of $425-450. In comparison, infinitytools.com earned $254,150 from 417 transactions, boasting a higher AOV of $600-625 but a lower conversion rate of 0.50-1.00% from 63,291 sessions. grizzly.com, with revenue at $4,359,716, managed 7,278 transactions, a conversion rate of 1.00-1.50%, and 566,919 sessions, also presenting a strong AOV of $575-600. Meanwhile, cabinetparts.com recorded $1,102,561 in revenue with 2,557 transactions, a lower conversion rate of 0.50-1.00%, and sessions totaling 265,357, sharing the same AOV as rockler.com. Overall, rockler.com outperforms its competitors in total revenue and session count, indicating a stronger market position.
Revenue share by device at rockler.com
In April large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
