rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 7%, compared to the preceding three months.
rockler.com competitors
In March 2026, rockler.com generated $13,651,255 in revenue from 32,646 transactions and 1,636,297 sessions, with an average order value (AOV) of $400-425 and a conversion rate of 1.50-2.00%. Compared to its competitors, woodcraft.com came close in revenue with $10,271,698 from 19,225 transactions and 1,036,975 sessions, offering a higher AOV of $525-550. infinitytools.com lagged behind significantly with only $299,049 revenue from 498 transactions and 71,557 sessions, boasting a high AOV of $600-625 but a lower conversion rate of 0.50-1.00%. grizzly.com performed well with $6,142,905 revenue from 8,507 transactions and 594,610 sessions, showcasing a higher AOV of $700-725 and a decent conversion rate of 1.00-1.50%. Overall, rockler.com stands out with its strong revenue, transaction volume, and conversion rate compared to its competitors in the woodworking and hardware industry.
Revenue share by device at rockler.com
In March large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
