rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $185M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced growth of 11%, compared to the preceding three months.
rockler.com competitors
In October 2025, rockler.com outperformed its competitors in terms of revenue, with a total of $11,210,000. This surpassed woodcraft.com's $8,440,383, grizzly.com's $9,764,046, and all the other competitors. rockler.com also had the highest number of transactions at 28,276, compared to woodcraft.com's 17,594 and grizzly.com's 15,730. Additionally, rockler.com had the highest number of sessions with 1,396,524, surpassing woodcraft.com's 1,049,742. Despite having a lower average order value (AOV) compared to some competitors, rockler.com maintained a competitive conversion rate of 2.00-2.50, similar to grizzly.com. Overall, rockler.com demonstrated strong performance in both revenue and user engagement metrics when compared to its competitors in the woodworking and hardware industry in October 2025.
Revenue share by device at rockler.com
In October large majority of sales on rockler.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
