rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced growth of 63%, compared to the preceding three months.
rockler.com competitors
In January 2026, rockler.com outperformed its competitors in terms of revenue, with a total of $16,288,700. woodcraft.com came closest with $12,314,707, while other competitors such as infinitytools.com, grizzly.com, wwhardware.com, and cabinetparts.com reported significantly lower revenues ranging from $473,050 to $5,111,356. rockler.com also excelled in the number of transactions and sessions, with 41,160 transactions and 1,963,260 sessions. In comparison, the competitors had transaction numbers ranging from 941 to 25,124 and session numbers ranging from 87,861 to 1,444,323. rockler.com's average order value (AOV) fell within the range of $375-$400, similar to that of wwhardware.com, while its conversion rate ranged from 2.00-2.50%, outperforming the conversion rates of its competitors which ranged from 0.50-2.00%.
Revenue share by device at rockler.com
In January large majority of sales on rockler.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
