rockler.com
Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.
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rockler.com Annual Revenue and Growth
rockler.com's annual sales on its online store amounted to $151.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
rockler.com's monthly revenueOVER TIME
Over the past three months, rockler.com revenue has experienced decline of 14%, compared to the preceding three months.
rockler.com competitors
In August 2026, grizzly.com reported a revenue of $7.8 million from 14,000 transactions across 562,000 sessions, demonstrating a strong conversion rate of 2.00-2.50%. In contrast, rockler.com outperforms grizzly.com significantly, generating $11.3 million from 25,500 transactions and attracting 1.6 million sessions, with an AOV of 425-450 and a conversion rate of 1.50-2.00%. Meanwhile, cabinetparts.com recorded $1.2 million in revenue from 2,290 transactions and 310,000 sessions, but trails behind rockler.com in all metrics. Similarly, infinitytools.com and hardwarehut.com show lesser figures, with revenues of $425,000 and $325,000 respectively, and significantly fewer transactions. Overall, rockler.com leads the market by a considerable margin, establishing a strong position compared to its competitors.
Revenue share by device at rockler.com
In August large majority of sales on rockler.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rockler.com operates in
rockler.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rockler.com channels
Identify top traffic channels that drive growth for rockler.comand discover how performance of traffic channels has changed over time.
rockler.com Google Ads spend
Evaluate rockler.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rockler.com devices
Review rockler.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
