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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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14.2M
Revenue
2M
Sessions
1.5-2.0%
Conversion rate
$350-375
Average order value
Online only revenue for rockler.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Rockler.com is an online platform that offers an extensive range of woodworking supplies and products. Their catalog includes a variety of tools, hardware, lumber, and project materials to support woodworking enthusiasts and professionals alike. Additionally, informative articles, videos, and instructional resources are provided to assist users in honing their woodworking skills.

rockler.com’s revenueOVER TIME
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Over the past three months, rockler.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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rockler.com revenue decline for last six months
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OVERVIEW
In September 2024, rockler.com in the HOME AND GARDEN industry had a revenue of $14,159,910 with a conversion rate of 1.50-2.00% and an AOV of $350-375. They had 1,963,740 sessions. The largest online store in the category, homedepot.com, had a revenue of $1,448,485,203, a conversion rate of 3.34%, an AOV of $713, and 152,323,099 sessions. The median revenue, conversion rate, AOV, and sessions in the HOME AND GARDEN industry were $143,955, 0.75%, $93, and 38,771 respectively.
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rockler.com competitors

When comparing rockler.com to its competitors in the woodworking and hardware industry, rockler.com stands out as a strong performer. With a revenue of $14,159,910 and 38,855 transactions from 1,963,740 sessions, rockler.com has a solid average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, woodcraft.com, a major competitor, has a revenue of $12,000,010 with 21,886 transactions from 901,252 sessions, a higher AOV of $525-550, and a slightly better conversion rate of 2.00-2.50%. On the other hand, grizzly.com, wwhardware.com, cabinetparts.com, and infinitytools.com all have lower revenues, transactions, sessions, AOVs, and conversion rates compared to rockler.com. Overall, rockler.com excels in both revenue generation and customer conversion metrics, showcasing its strong position in the market.

#1 woodcraft.com
12M
Revenue
901.3K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
#2 infinitytools.com
489K
Revenue
96K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#3 grizzly.com
6.7M
Revenue
851.2K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
#4 wwhardware.com
308.8K
Revenue
57.9K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#5 cabinetparts.com
1M
Revenue
258.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
rockler.com vs top market performers
rockler.com
top retailers
conversion rate vs average order value for rockler.com and its competitors
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rockler.com brandsby revenue

1
Logo for cheeseclothCheesecloth
2
Logo for tool belt apronTool Belt Apron
3
Logo for torsion calculatorTorsion Calculator
5
Top retailers:amazon.com

rockler.com categoriesby revenue

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brands overtime comparison

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rockler.com channels

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rockler.com Google Ads spend

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rockler.com devices

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rockler.com top markets

Explore rockler.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rockler.com country & global rank

Assess the ranking of rockler.com among other retailers within its primary country and worldwide.

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