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Jan 2026
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Home/Insights/Retailers/reichelt.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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11.5M
Revenue
Jan 26
1.5M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Reichelt.de is an online marketplace offering a wide range of electronic components, automation technology, home automation products, tools, and office supplies. The website provides a comprehensive selection of products related to electronics, serving consumers, professionals, and enthusiasts. It offers a platform for purchasing with various payment options and delivery methods.

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reichelt.de Annual Revenue and Growth

reichelt.de's annual sales on its online store amounted to $112.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$112.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
reichelt.de revenue by year

reichelt.de's monthly revenueOVER TIME
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Over the past three months, reichelt.de revenue has experienced growth of 26%, compared to the preceding three months.

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reichelt.de revenue growth for last six months
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OVERVIEW
In January 2026, reichelt.de generated online sales revenue of $11,517,635, significantly outperforming the median of $250,769 in the COMPUTERS AND TECHNOLOGY industry. Its conversion rate of 2.00-2.50% is commendable, though below the high benchmark of 3.86%. The average order value (AOV) ranged from $375 to $400, while the industry’s high AOV is $892. The site attracted 1,462,330 sessions, considerably above the median of 55,440, but still far from the top performer, samsung.com, which garnered 730,124,573 sessions. Overall, reichelt.de shows strong metrics relative to industry averages, indicating robust performance.
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reichelt.de competitors

In January 2026, reichelt.de reported a revenue of $11,517,635 with 30,714 transactions and 1,462,330 sessions, resulting in an average order value (AOV) of $375-400 and a conversion rate of 2.00-2.50%. Compared to its competitors, reichelt.de falls behind in terms of revenue when compared to farnell.com, which reported $29,136,008 in revenue with 38,899 transactions and 3,372,974 sessions. However, reichelt.de outperforms pollin.de and berrybase.de in terms of revenue, transactions, sessions, AOV, and conversion rate. conrad.de, a close competitor, reported $20,803,324 in revenue with 81,470 transactions and 2,648,812 sessions, showing better performance in terms of revenue but similar conversion rates to reichelt.de. Overall, reichelt.de demonstrates competitive performance within the market, showcasing steady growth and a loyal customer base.

conrad.de screenshot
#1 conrad.de
20.8M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
pollin.de screenshot
#2 pollin.de
2.8M
Revenue
656.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
farnell.com screenshot
#3 farnell.com
29.1M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
berrybase.de screenshot
#4 berrybase.de
361.2K
Revenue
449.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
buerklin.com screenshot
#5 buerklin.com
869.7K
Revenue
181.3K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
reichelt.de vs top market performers
reichelt.de
top retailers
conversion rate vs average order value for reichelt.de and its competitors
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Revenue share by device at reichelt.de

In January large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on reichelt.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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reichelt.de channels

Identify top traffic channels that drive growth for reichelt.deand discover how performance of traffic channels has changed over time.

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reichelt.de Google Ads spend

Evaluate reichelt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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reichelt.de devices

Review reichelt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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reichelt.de top markets

Explore reichelt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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reichelt.de country & global rank

Assess the ranking of reichelt.de among other retailers within its primary country and worldwide.

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