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Apr 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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365.6K
Revenue
Apr 26
66.1K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 24%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In April 2026, rainbow8.com generated $365,566 in online sales, significantly surpassing the sports industry median of $80,719, with a conversion rate of 1.00-1.50%, below the industry high of 2.97% and above the low of 0.6%. Its average order value (AOV) ranged from $525 to $550, closely aligning with the industry high of $542, while total sessions reached 66,069, exceeding the median of 33,547, but falling far short of the top competitor, dickssportinggoods.com, which boasts 47,861,942 sessions. Despite strong revenue, opportunities remain to enhance conversion and optimize engagement.
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rainbow8.com competitors

In April 2026, rainbow8.com generated a revenue of $365,566 from 684 transactions across 66,069 sessions, boasting an Average Order Value (AOV) of $525-550 and a conversion rate of 1.00-1.50%. In comparison, evike.com stands out with $6,508,806 in revenue from 23,647 transactions, capitalizing on its massive traffic of 2,057,045 sessions and a lower AOV of $275-300. Meanwhile, redwolfairsoft.com earned $921,941 with 4,103 transactions and 613,003 sessions, featuring an AOV of $200-225 and a conversion rate of 0.50-1.00%. patrolbase.co.uk also performed well, earning $975,793 from 5,842 transactions with 506,340 sessions, and sharing a conversion rate of 1.00-1.50%. Ultimately, while rainbow8.com has a higher AOV, it lags behind competitors in overall revenue and traffic.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
921.9K
Revenue
613K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
gunfire.com screenshot
#2 gunfire.com
668.9K
Revenue
378K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
evike.com screenshot
#3 evike.com
6.5M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
975.8K
Revenue
506.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
44K
Revenue
12.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In April large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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