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Jan 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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282.7K
Revenue
Jan 26
43K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$275-300
AOV
Jan 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to remain broadly in line with last year.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 233%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In January 2026, rainbow8.com, operating in the sports industry, generated online sales revenue of $282,747, significantly exceeding the sector median of $84,141, with a conversion rate between 2.00-2.50%, just below the high of 3.0% but above the low of 0.68%. Its average order value (AOV) ranged from $275-300, notably lower than the high of $556, and it attracted 42,980 sessions, surpassing the median of 31,579 but far behind the top competitor, dickssportinggoods.com, with 40,123,045 sessions. Overall, rainbow8.com demonstrated strong performance metrics in its niche.
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rainbow8.com competitors

In January 2026, rainbow8.com generated $282,747 in revenue from 977 transactions and 42,980 sessions, with an average order value (AOV) ranging between $275-300 and a conversion rate of 2.00-2.50%. Compared to its competitors, rainbow8.com falls behind in revenue when compared to evike.com, which brought in $12,051,325 from 44,216 transactions and 1,896,482 sessions. However, rainbow8.com outperforms redwolfairsoft.com, gunfire.com, patrolbase.co.uk, and empireairsoft.co.uk in terms of conversion rate, with all four competitors ranging from 0.50-1.50% compared to rainbow8.com's 2.00-2.50%. Additionally, rainbow8.com's AOV of $275-300 is higher than most of its competitors, only falling behind evike.com's AOV of $250-275. Overall, rainbow8.com showcases strong performance in conversion rate and AOV when compared to its competitors in the airsoft industry.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1M
Revenue
628.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gunfire.com screenshot
#2 gunfire.com
749.3K
Revenue
451.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#3 evike.com
12.1M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1.1M
Revenue
541.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
72.8K
Revenue
24K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In January large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

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