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Jun 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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170.2K
Revenue
Jun 26
50.4K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$500-600
AOV
Jun 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 49%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In June 2026, rainbow8.com generated $170,200 in online sales, significantly surpassing the sports industry median of $78,932, though still trailing the top competitor, dickssportinggoods.com, at $186,402,426. The site's conversion rate ranged from 0.50-1.00%, with industry highs of 3.1% and lows of 0.66%. The average order value (AOV) was between $550-575, aligning closely with the high-end industry average of $569. With 50,443 sessions, rainbow8.com outperformed the median of 28,902 but remained far below dickssportinggoods.com's staggering 60,839,512 sessions, highlighting areas for potential growth in traffic and conversion efficiency.
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rainbow8.com competitors

In June 2026, rainbow8.com generated $170,200 in revenue from 300 transactions over 50,443 sessions, resulting in an average order value (AOV) of $550-575 and a conversion rate of 0.50-1.00%. In comparison, evike.com dominated the market with a staggering $15,703,803 in revenue, driven by 57,362 transactions and an AOV of $250-275, achieving a significantly higher conversion rate of 2.00-2.50%. Competitor redwolfairsoft.com reported revenue of $1,287,154 from 4,164 transactions and an AOV of $300-325, while gunfire.com had $623,085 in revenue from 3,101 transactions at an AOV of $200-225. patrolbase.co.uk and empireairsoft.co.uk also performed well, generating $1,036,480 and $37,040, respectively. Overall, while rainbow8.com shows promising figures, it trails behind these competitors in revenue and transaction volume, indicating opportunities for growth.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.3M
Revenue
550.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
623.1K
Revenue
355.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
evike.com screenshot
#3 evike.com
15.7M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1M
Revenue
492.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
37K
Revenue
9.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In June large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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