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Sep 2025
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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89.4K
Revenue
Sep 25
49.6K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced decline of 61%, compared to the preceding three months.

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rainbow8.com revenue decline for last six months
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OVERVIEW
In September 2025, rainbow8.com generated $89,372 in online sales, outperforming the sports industry median of $77,565, with a conversion rate ranging between 0.00-0.50%, significantly below the high of 3.05% in the sector; the average order value (AOV) was $500-525, close to the industry high of $539, while the site attracted 49,568 sessions, exceeding the median of 30,275 but far below Garmin's record of 47,231,640 sessions.
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rainbow8.com competitors

In September 2025, rainbow8.com lags behind its competitors in terms of revenue, transactions, sessions, and average order value (AOV). rainbow8.com generated a revenue of $89,372 from 177 transactions and 49,568 sessions, with an AOV ranging from $500-$525 and a conversion rate of 0.00-0.50. In comparison, redwolfairsoft.com leads with a revenue of $1,100,207 from 3,582 transactions and 489,194 sessions, with an AOV of $300-$325 and a conversion rate of 0.50-1.00. Similarly, patrolbase.co.uk and gunfire.com also outperform rainbow8.com in revenue, transactions, and sessions. rainbow8.com's conversion rate falls behind empireairsoft.co.uk. Overall, rainbow8.com has room for improvement in increasing its revenue, transactions, sessions, and AOV to compete effectively with its counterparts in the market.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.1M
Revenue
489.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
647.7K
Revenue
379.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#4 empireairsoft.co.uk
75K
Revenue
23.7K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In September large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

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rainbow8.com country & global rank

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