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Sep 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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96.1K
Revenue
Sep 26
47.9K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$500-600
AOV
Sep 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced decline of 51%, compared to the preceding three months.

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rainbow8.com revenue decline for last six months
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OVERVIEW
With a conversion rate of 0.00-0.50%, rainbow8.com generates an average order value (AOV) of $550-575 for the month of September 2026. Its revenue from online sales reached $96,100, notably higher than a typical store in the sports category, which generates around $63,600. Traffic to the site included 47,900 sessions, significantly above the typical store in the sports category's 25,800 sessions. This performance positions rainbow8.com well within the competitive landscape, though it still trails behind larger players like garmin.com and dickssportinggoods.com.
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rainbow8.com competitors

In September 2026, rainbow8.com trails significantly in transactions, recording only 171 compared to evike.com, which leads with 54,600. In terms of revenue, rainbow8.com achieves $96,100, lagging behind evike.com’s impressive $15.5 million. Additionally, with 47,900 sessions, rainbow8.com is well behind evike.com’s 2.3 million sessions. The average order value (AOV) for rainbow8.com ranges from $550-575, surpassing evike.com's AOV of $275-300, but this is overshadowed by its overall performance metrics. Competitors like redwolfairsoft.com and patrolbase.co.uk also outperform rainbow8.com in revenue and transactions. While rainbow8.com shows a unique AOV advantage, its overall metrics reveal that it remains significantly behind its competitors in several critical areas.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.5M
Revenue
614.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
728.5K
Revenue
449.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#3 evike.com
15.5M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1.4M
Revenue
691.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
79.8K
Revenue
24.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In September large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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