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Jul 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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225.1K
Revenue
Jul 26
66.1K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$500-600
AOV
Jul 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 14%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
rainbow8.com's conversion rate for July 2026 is 0.50-1.00%, which is within the typical range for a typical store in the sports category of 0.64% to 3.02%. The average order value (AOV) is $550-575, aligning closely with the typical range of $82 to $571. Revenue from online sales reached $225,000, significantly above the typical store in the sports category's monthly revenue of $77,200. Traffic consisted of 66,100 sessions, well above the typical store in the sports category's 28,500 sessions.
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rainbow8.com competitors

In July 2026, rainbow8.com trails significantly in key performance metrics, particularly in revenue, where it generates $225,000 compared to evike.com’s $15.6 million. In terms of transactions, rainbow8.com ranks fifth with 401, lagging behind evike.com by 56,200 transactions. The domain also sees far fewer sessions at 66,100, compared to evike.com’s staggering 2.5 million, marking a difference of 2.4 million. While rainbow8.com’s average order value (AOV) stands at $550-575, its competitors, like redwolfairsoft.com and gunfire.com, maintain lower AOVs but still outperform rainbow8.com in total revenue and transactions. Despite sharing a similar conversion rate range of 0.50-1.00%, the sheer scale of evike.com and others highlights rainbow8.com’s challenges in the competitive market.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.5M
Revenue
628K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
638.2K
Revenue
378.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
evike.com screenshot
#3 evike.com
15.6M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1M
Revenue
499.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
40.5K
Revenue
12.2K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In July large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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