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May 2025
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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212.9K
Revenue
46K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com's revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 60%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In May 2025, rainbow8.com, an online SPORTS retailer, generated $212,883 in revenue with a conversion rate of 0.50-1.00% and an average order value (AOV) of $550-575. This performance outperformed the median revenue of $84,330 and sessions of 46,010 compared to other stores in the same industry. The highest revenue was $189,203,870 from garmin.com, while the highest conversion rate was 3.0% and the highest AOV was $565. rainbow8.com also exceeded the median sessions of 29,719, with garmin.com leading with 47,255,232 sessions.
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rainbow8.com competitors

In May 2025, rainbow8.com stands out with a revenue of $212,883 generated from 379 transactions and 46,010 sessions. Their average order value (AOV) falls between $550-$575 with a conversion rate of 0.50-1.00%. Compared to its competitors, rainbow8.com's performance metrics are relatively lower. For instance, evike.com leads the pack with a revenue of $9,599,094 from 35,744 transactions and over 1.9 million sessions. Their AOV ranges from $250-$275 with a higher conversion rate of 1.50-2.00%. Similarly, redwolfairsoft.com, with a revenue of $1,156,667 from 3,801 transactions and 498,483 sessions, boasts a higher AOV of $300-$325. In terms of conversion rate, patrolbase.co.uk and empireairsoft.co.uk are also performing better than rainbow8.com. Overall, rainbow8.com may need to focus on increasing its revenue and sessions to compete more effectively with its counterparts.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.2M
Revenue
498.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
1M
Revenue
534.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
evike.com screenshot
#3 evike.com
9.6M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
974.2K
Revenue
454K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
95.7K
Revenue
31.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In May large majority of sales on rainbow8.com, 91% was finalized on desktop devices, with 9.1% of sales coming from mobile devices.

In May large majority of sales on rainbow8.com, 91% was finalized on desktop devices, with 9.1% of sales coming from mobile devices.
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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