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Nov 2025
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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93.6K
Revenue
Nov 25
38.9K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced decline of 32%, compared to the preceding three months.

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rainbow8.com revenue decline for last six months
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OVERVIEW
In November 2025, rainbow8.com generated $93,620 in online sales, surpassing the sports industry median of $89,556, while its conversion rate ranged between 0.00-0.50%, significantly lower than the industry's high of 3.31%. With an average order value (AOV) of $500-525, rainbow8.com remains competitive, yet below the sports industry's high AOV of $552. The website attracted 38,910 sessions, exceeding the median of 31,405 but trailing far behind the highest performer in the sector, dickssportinggoods.com, which boasted 57,640,222 sessions, indicating potential for growth in engagement and conversion optimization.
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rainbow8.com competitors

In November 2025, rainbow8.com reported a revenue of $93,620 with 181 transactions and 38,910 sessions. The average order value (AOV) ranged from $500 to $525, with a conversion rate of 0.00% to 0.50%. In comparison, redwolfairsoft.com generated $1,153,374 in revenue from 3,811 transactions and 501,104 sessions, with an AOV of $300 to $325 and a conversion rate of 0.50% to 1.00%. Similarly, gunfire.com achieved a revenue of $715,004 with 3,726 transactions and 450,965 sessions, boasting an AOV of $175 to $200 and a conversion rate of 0.50% to 1.00%. evike.com outperformed with a revenue of $12,011,060, 44,837 transactions, and 1,923,882 sessions, along with an AOV of $250 to $275 and a conversion rate of 2.00% to 2.50%. patrolbase.co.uk and empireairsoft.co.uk also showcased competitive performance in their respective domains.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.2M
Revenue
501.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
715K
Revenue
451K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#3 evike.com
12M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
76.7K
Revenue
24K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In November large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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