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May 2026
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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473.1K
Revenue
May 26
67.4K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$500-600
AOV
May 26
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $2.3M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 138%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In May 2026, rainbow8.com generated $473,102 in online sales, significantly surpassing the sports industry median of $78,603, with a conversion rate between 1.00-1.50%, below the high benchmark of 3.11%. The average order value (AOV) ranged from $550-575, aligning closely with the high AOV of $567, while attracting 67,384 sessions, notably higher than the industry median of 29,369 yet far behind rei.com's leading 54,842,465 sessions.
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rainbow8.com competitors

In May 2026, rainbow8.com generated a revenue of $473,102 with 857 transactions from 67,384 sessions, achieving an average order value (AOV) of $550-575 and a conversion rate of 1.00-1.50%. In comparison, evike.com dominated the market with an impressive revenue of $13,123,660 from 47,965 transactions and 2,097,906 sessions, albeit with a lower AOV of $250-275 and a higher conversion rate of 2.00-2.50%. Meanwhile, redwolfairsoft.com reported revenue of $1,433,941, while patrolbase.co.uk had $1,009,022, both exhibiting higher traffic than rainbow8.com but lower AOVs. gunfire.com, with $667,999 revenue, and empireairsoft.co.uk at $39,737, demonstrated diverse performance metrics, reflecting varied customer engagement strategies. Overall, rainbow8.com maintains a competitive niche with a strong AOV, though it trails significantly behind leaders like evike.com in overall revenue and transaction volume.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.4M
Revenue
612.7K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
668K
Revenue
379K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#3 evike.com
13.1M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1M
Revenue
493.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
39.7K
Revenue
11.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In May large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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