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Oct 2025
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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94.8K
Revenue
Oct 25
50.9K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$500-600
AOV
Oct 25
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced decline of 70%, compared to the preceding three months.

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rainbow8.com revenue decline for last six months
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OVERVIEW
In October 2025, rainbow8.com generated $94,841 in revenue from online sales, surpassing the sports industry median of $84,340, while significantly lower than leading competitor garmin.com at $185,372,405; its conversion rate ranged from 0.00-0.50%, far below the industry's high of 3.14% and above its low of 0.65%; the average order value (AOV) was between $500-525, slightly below the sports industry's high of $550, with total sessions reaching 50,899, exceeding the median of 29,455, but dwarfed by the highest store, dickssportinggoods.com, at 38,669,098 sessions.
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rainbow8.com competitors

In October 2025, rainbow8.com had a revenue of $94,841 from 185 transactions and 50,899 sessions, with an average order value (AOV) of $500-$525 and a conversion rate of 0.00-0.50. Comparatively, redwolfairsoft.com outperformed rainbow8.com with a revenue of $1,099,688 from 3,657 transactions and 488,329 sessions, AOV of $300-$325, and a conversion rate of 0.50-1.00. evike.com also stood out with a revenue of $10,943,399 from 42,199 transactions and 1,622,968 sessions, AOV of $250-$275, and a high conversion rate of 2.50-3.00. gunfire.com, patrolbase.co.uk, and empireairsoft.co.uk fell somewhere in between, with varying metrics across revenue, transactions, sessions, AOV, and conversion rates. Overall, rainbow8.com had room for growth in revenue, transactions, and conversion rate compared to its competitors in the airsoft industry.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1.1M
Revenue
488.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#2 gunfire.com
618.8K
Revenue
381.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#3 evike.com
10.9M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#4 patrolbase.co.uk
1.1M
Revenue
537.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#5 empireairsoft.co.uk
69.4K
Revenue
22K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In October large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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