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Dec 2025
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Home/Insights/Retailers/rainbow8.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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237.1K
Revenue
Dec 25
48.6K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$275-300
AOV
Dec 25
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  • Main country of store: HONG KONG SAR CHINA
  • Website category: SPORTS

Rainbow8.com is an online platform offering various products related to airsoft guns and accessories. With a wide range of popular brands and models, they provide customers with options such as pistol grips, stocks, and weapon parts. The website also features an array of specialized gear for enthusiasts and professionals in the airsoft community.

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rainbow8.com Annual Revenue and Growth

rainbow8.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
rainbow8.com revenue by year

rainbow8.com's monthly revenueOVER TIME
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Over the past three months, rainbow8.com revenue has experienced growth of 51%, compared to the preceding three months.

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rainbow8.com revenue growth for last six months
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OVERVIEW
In December 2025, rainbow8.com generated $237,055 in online sales, significantly surpassing the sports industry's median of $90,105, while its conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.13%. The average order value (AOV) was $275-300, well under the sports sector's high of $535. With 48,570 sessions, rainbow8.com outperformed the median of 34,350 sessions but fell short of the leading store's staggering 64,737,034 sessions. Overall, rainbow8.com shows promising growth potential within a competitive sports retail market.
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rainbow8.com competitors

When comparing rainbow8.com to its competitors in December 2025, we can see that rainbow8.com generated a revenue of $237,055 from 822 transactions and 48,570 sessions, with an Average Order Value (AOV) ranging between $275-$300 and a conversion rate of 1.50-2.00%. In contrast, gunfire.com outperformed rainbow8.com with a revenue of $903,972 from 4,580 transactions and 535,931 sessions, but had a lower AOV of $175-$200 and a conversion rate of 0.50-1.00%. evike.com was the top performer with a revenue of $13,162,716 from 46,737 transactions and 1,928,487 sessions, matching rainbow8.com's AOV range and boasting a higher conversion rate of 2.00-2.50%. patrolbase.co.uk also surpassed rainbow8.com in revenue at $1,163,771 with 7,248 transactions and 600,910 sessions, but had a lower AOV range and a similar conversion rate. empireairsoft.co.uk, on the other hand, fell behind rainbow8.com with a revenue of $73,646 from 356 transactions and 23,527 sessions, despite having a comparable AOV and conversion rate.

gunfire.com screenshot
#1 gunfire.com
904K
Revenue
535.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#2 evike.com
13.2M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.2M
Revenue
600.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
empireairsoft.co.uk screenshot
#4 empireairsoft.co.uk
73.6K
Revenue
23.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
rainbow8.com vs top market performers
rainbow8.com
top retailers
conversion rate vs average order value for rainbow8.com and its competitors
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Revenue share by device at rainbow8.com

In December large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on rainbow8.com, 97% was finalized on desktop devices, with 2.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rainbow8.com channels

Identify top traffic channels that drive growth for rainbow8.comand discover how performance of traffic channels has changed over time.

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rainbow8.com Google Ads spend

Evaluate rainbow8.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rainbow8.com devices

Review rainbow8.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rainbow8.com top markets

Explore rainbow8.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rainbow8.com country & global rank

Assess the ranking of rainbow8.com among other retailers within its primary country and worldwide.

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