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Jul 2026
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Home/Insights/Retailers/rachaelray.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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209.1K
Revenue
Jul 26
119.2K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: ARTS AND ENTERTAINMENT

RachaelRay.com is a website offering a wide range of content related to cooking, home, and lifestyle. It provides recipes, cooking tips, meal planning guides, and advice on entertaining guests. Additionally, the website features articles on home improvement, organization, parenting, beauty, and wellness, providing a well-rounded resource for various lifestyle topics.

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rachaelray.com Annual Revenue and Growth

rachaelray.com's annual sales on its online store amounted to $2.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
rachaelray.com revenue by year

rachaelray.com's monthly revenueOVER TIME
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Over the past three months, rachaelray.com revenue has experienced growth of 14%, compared to the preceding three months.

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rachaelray.com revenue growth for last six months
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OVERVIEW
rachaelray.com’s conversion rate for July 2026 stands at 1.50-2.00%, which is within the typical arts and entertainment retailer range of 1.67% to 4.92%. The site generated $209,000 in revenue from online sales, significantly higher than the typical arts and entertainment retailer's $44,900 monthly revenue. With an average order value (AOV) of $75-100, it aligns with the typical arts and entertainment category range of $59 to $469. Additionally, rachaelray.com attracted 119,000 sessions, well above the typical arts and entertainment retailer's 6,518 sessions per month.
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rachaelray.com competitors

In July 2026, rachaelray.com excels with a solid conversion rate of 1.50-2.00%, outperforming potsandpans.com, which lags with 0.50-1.00%. However, rachaelray.com ranks 4th in revenue with $209,000, trailing all-clad.com by a significant $1.7 million. In terms of transactions, rachaelray.com is 2nd with 2,178 but still falls short of all-clad.com, which leads by 4,707 transactions at 6,885. Both rachaelray.com and circulon.com have similar session counts, with rachaelray.com recording 119,000, while circulon.com follows closely at 115,000. Despite its competitive conversion rate, rachaelray.com faces challenges in overall traffic and revenue, particularly against all-clad.com, which dominates in all metrics.

potsandpans.com screenshot
#1 potsandpans.com
44.1K
Revenue
26.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
circulon.com screenshot
#2 circulon.com
251.8K
Revenue
114.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
calphalon.com screenshot
#3 calphalon.com
212.5K
Revenue
90.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
all-clad.com screenshot
#4 all-clad.com
1.9M
Revenue
717.8K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
rachaelray.com vs top market performers
rachaelray.com
top retailers
conversion rate vs average order value for rachaelray.com and its competitors
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Revenue share by device at rachaelray.com

In July large majority of sales on rachaelray.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on rachaelray.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rachaelray.com operates in

rachaelray.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rachaelray.com channels

Identify top traffic channels that drive growth for rachaelray.comand discover how performance of traffic channels has changed over time.

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rachaelray.com Google Ads spend

Evaluate rachaelray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rachaelray.com devices

Review rachaelray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rachaelray.com top markets

Explore rachaelray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rachaelray.com country & global rank

Assess the ranking of rachaelray.com among other retailers within its primary country and worldwide.

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