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Aug 2026
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Home/Insights/Retailers/rachaelray.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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200.8K
Revenue
Aug 26
115.9K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: ARTS AND ENTERTAINMENT

RachaelRay.com is a website offering a wide range of content related to cooking, home, and lifestyle. It provides recipes, cooking tips, meal planning guides, and advice on entertaining guests. Additionally, the website features articles on home improvement, organization, parenting, beauty, and wellness, providing a well-rounded resource for various lifestyle topics.

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rachaelray.com Annual Revenue and Growth

rachaelray.com's annual sales on its online store amounted to $2.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
rachaelray.com revenue by year

rachaelray.com's monthly revenueOVER TIME
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Over the past three months, rachaelray.com revenue has experienced growth of 14%, compared to the preceding three months.

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rachaelray.com revenue growth for last six months
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OVERVIEW
rachaelray.com recorded a conversion rate of 1.50-2.00% in August 2026, which is within the typical arts and entertainment retailer range of 1.62% to 4.91%. With an average order value (AOV) of $75-100, it also aligns with the typical arts and entertainment retailer range of $54 to $485. The site generated $201,000 in revenue, significantly higher than the typical arts and entertainment retailer's $48,200. Traffic was notably robust with 116,000 sessions, far exceeding the typical arts and entertainment retailer's 7,869 sessions, while redbubble.com leads the category with 16.7 million sessions.
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rachaelray.com competitors

In August 2026, rachaelray.com stands out with a robust conversion rate of 1.50-2.00%, surpassing competitors like potsandpans.com and calphalon.com, which have rates of 0.50-1.00% and 1.00-1.50%, respectively. While rachaelray.com generates revenue of $201,000 and completes 2,116 transactions, it ranks third among competitors, with all-clad.com leading at $1.9 million in revenue and 6,853 transactions. rachaelray.com also ranks second in sessions with 116,000, outperformed by all-clad.com, which boasts 662,000 sessions. Competitors such as circulon.com and calphalon.com present lower revenue figures of $223,000 and $184,000, respectively. The average order value for rachaelray.com ranges between $75-100, considerably lower than the higher ranges seen in potsandpans.com and other competitors. Overall, rachaelray.com displays strengths in conversion but faces challenges in revenue and traffic compared to its competitors.

potsandpans.com screenshot
#1 potsandpans.com
53.6K
Revenue
27.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
circulon.com screenshot
#2 circulon.com
222.5K
Revenue
104K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
calphalon.com screenshot
#3 calphalon.com
183.9K
Revenue
90.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
all-clad.com screenshot
#4 all-clad.com
1.9M
Revenue
662K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
rachaelray.com vs top market performers
rachaelray.com
top retailers
conversion rate vs average order value for rachaelray.com and its competitors
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Revenue share by device at rachaelray.com

In August large majority of sales on rachaelray.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on rachaelray.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries rachaelray.com operates in

rachaelray.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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rachaelray.com channels

Identify top traffic channels that drive growth for rachaelray.comand discover how performance of traffic channels has changed over time.

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rachaelray.com Google Ads spend

Evaluate rachaelray.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rachaelray.com devices

Review rachaelray.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rachaelray.com top markets

Explore rachaelray.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rachaelray.com country & global rank

Assess the ranking of rachaelray.com among other retailers within its primary country and worldwide.

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