proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $11.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced growth of 24%, compared to the preceding three months.
proform.com competitors
In November 2025, proform.com reported a revenue of $773,320 from 1,200 transactions and 120,188 sessions, with an average order value (AOV) ranging from $625 to $650 and a conversion rate of 0.50% to 1.00%. Comparatively, ifit.com generated $8,044,452 in revenue from 30,488 transactions and 993,434 sessions, with an AOV of $250 to $275 and a conversion rate of 3.00% to 3.50%. Meanwhile, nordictrack.com outperformed both proform.com and ifit.com, boasting a revenue of $24,966,215 from 32,787 transactions and 961,335 sessions, with an AOV between $750 and $775 and a conversion rate of 3.00% to 3.50%. In terms of revenue, transactions, sessions, AOV, and conversion rate, proform.com falls behind both ifit.com and nordictrack.com, highlighting areas for potential improvement.
Revenue share by device at proform.com
In November large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
