proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
GRIPS CUSTOMERS & RESEARCH PARTNERS
proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $11.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced decline of 2.7%, compared to the preceding three months.
proform.com competitors
In October 2025, proform.com generated $510,361 in revenue from 798 transactions and 90,629 sessions, with an average order value (AOV) ranging from $625 to $650 and a conversion rate between 0.50% and 1.00%. In comparison, ifit.com outperformed proform.com with $4,942,230 in revenue from 18,584 transactions and 676,836 sessions, boasting an AOV of $250 to $275 and a conversion rate between 2.50% and 3.00%. nordictrack.com also surpassed proform.com, with revenue reaching $19,558,482 from 21,054 transactions and 663,029 sessions, with an AOV between $925 and $950 and a conversion rate of 3.00% to 3.50%. Overall, proform.com lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, suggesting room for improvement in various performance metrics.
Revenue share by device at proform.com
In October large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
