proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $11.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced decline of 1.3%, compared to the preceding three months.
proform.com competitors
In August 2025, proform.com lags behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. ifit.com leads the pack with a revenue of $5,218,137 from 16,584 transactions and 483,972 sessions, boasting an impressive conversion rate of 3.00-3.50% with an AOV of $300-325. nordictrack.com follows closely with revenue of $12,037,230 from 15,083 transactions and 711,401 sessions, achieving a conversion rate of 2.00-2.50% with an AOV of $775-800. In comparison, proform.com generated $400,228 in revenue from 605 transactions and 112,898 sessions, with a conversion rate of 0.50-1.00% and an AOV of $650-675. Overall, proform.com trails behind both ifit.com and nordictrack.com across all key performance metrics in the fitness equipment market in August 2025.
Revenue share by device at proform.com
In August large majority of sales on proform.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
