proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $6.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced decline of 31%, compared to the preceding three months.
proform.com competitors
In March 2026, proform.com had a revenue of $342,047 with 582 transactions and 88,659 sessions, resulting in an average order value (AOV) of $575-600 and a conversion rate of 0.50-1.00%. Compared to its competitors, ifit.com had the highest revenue at $7,794,772, with 29,578 transactions and 1,153,122 sessions, an AOV of $250-275, and a conversion rate of 2.50-3.00%. nordictrack.com also outperformed proform.com with a revenue of $7,154,704, 12,654 transactions, 676,064 sessions, an AOV of $550-575, and a conversion rate of 1.50-2.00%. Overall, proform.com falls behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating room for improvement in various performance metrics.
Revenue share by device at proform.com
In March large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
