proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $6.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced growth of 62%, compared to the preceding three months.
proform.com competitors
In January 2026, proform.com generated a revenue of $643,005 from 1,049 transactions with 93,064 sessions, resulting in an average order value (AOV) of $600-625 and a conversion rate of 1.00-1.50%. Compared to its competitors, ifit.com stands out with a significantly higher revenue of $11,222,131 from 42,887 transactions and 1,343,656 sessions, boasting an AOV of $250-275 and a conversion rate of 3.00-3.50%. nordictrack.com surpasses both proform.com and ifit.com with a revenue of $34,126,541 from 38,557 transactions and 1,109,292 sessions, featuring an AOV of $875-900 and a conversion rate of 3.00-3.50%. While proform.com has a lower revenue and conversion rate compared to its competitors, it still maintains a competitive AOV and continues to attract a steady number of transactions.
Revenue share by device at proform.com
In January large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
