proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $11.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced decline of 7.3%, compared to the preceding three months.
proform.com competitors
In September 2025, proform.com generated a revenue of $373,249 from 598 transactions and 91,669 sessions with an average order value (AOV) ranging from $600 to $625 and a conversion rate between 0.50% to 1.00%. In comparison, nordictrack.com, a similar competitor, achieved a significantly higher revenue of $14,705,936 from 15,913 transactions and 650,390 sessions. nordictrack.com also boasted a higher AOV of $900 to $925 and a conversion rate of 2.00% to 2.50%. While proform.com has a lower revenue, transactions, sessions, AOV, and conversion rate compared to nordictrack.com, it is important to note that each company may have different strategies, target markets, and product offerings influencing these metrics.
Revenue share by device at proform.com
In September large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
