proform.com
Proform.com is a website that offers a range of fitness products for sale. The website provides an extensive collection of exercise equipment such as treadmills, ellipticals, bikes, rowers, and accessories. It aims to cater to the fitness needs of individuals by offering reliable and durable fitness equipment options online.
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proform.com Annual Revenue and Growth
proform.com's annual sales on its online store amounted to $6.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
proform.com's monthly revenueOVER TIME
Over the past three months, proform.com revenue has experienced decline of 38%, compared to the preceding three months.
proform.com competitors
In June 2026, proform.com generated $258,807 in revenue from 410 transactions, with sessions totaling 53,363 and an average order value (AOV) ranging between $625-650. In comparison, ifit.com outperformed with a staggering revenue of $9,526,030 from 36,943 transactions across 1,003,633 sessions, and a lower AOV of $250-275 but a high conversion rate of 3.50-4.00%. Similarly, nordictrack.com achieved $11,814,919 in revenue from 14,107 transactions with 603,999 sessions and a higher AOV of $825-850, boasting a conversion rate of 2.00-2.50%. newlifecardioequipment.com lagged significantly, earning $10,941 from 17 transactions and 890 sessions, although it had the highest AOV of $650-675 and a conversion rate of 1.50-2.00%. Overall, proform.com shows solid performance but is considerably outpaced by its competitors in terms of revenue and transactions.
Revenue share by device at proform.com
In June large majority of sales on proform.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries proform.com operates in
proform.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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proform.com channels
Identify top traffic channels that drive growth for proform.comand discover how performance of traffic channels has changed over time.
proform.com Google Ads spend
Evaluate proform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
proform.com devices
Review proform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
