Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
Home/Insights/Retailers/primarygoods.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for primarygoods.comprimarygoods.com

Start benchmarking for free
Sign in with GoogleSign up with Google
129.8K
Revenue
Sep 26
44.2K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$325-350
AOV
Sep 26
Loading...

Primarygoods.com is an online platform that offers a wide range of products. Their inventory includes bedding, home goods, and personal accessories. Customers can expect to find unique and high-quality items on the website, which aims to provide a convenient shopping experience with reliable shipping and returns.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

primarygoods.com Annual Revenue and Growth

primarygoods.com's annual sales on its online store amounted to $959.9K in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$959.9K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
primarygoods.com revenue by year

primarygoods.com's monthly revenueOVER TIME
View real-time data

Over the past three months, primarygoods.com revenue has experienced growth of 49%, compared to the preceding three months.

View real-time data
primarygoods.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2026, primarygoods.com, a fashion and apparel category store, generated $130,000 in online sales, significantly higher than the average store in the fashion and apparel category, which generates around $63,500 monthly. The site's conversion rate ranged from 0.50-1.00%, while conversion rates in the fashion and apparel category typically range from 0.67% to 3.16%. With an average order value (AOV) of $325-350, primarygoods.com is within the typical AOV range of $79 to $406. Additionally, it had 44,200 sessions, well above the average store in the fashion and apparel category, which sees around 26,000 sessions a month.
Read more

primarygoods.com competitors

In September 2026, honeylove.com led significantly in revenue with $9.9 million, far surpassing primarygoods.com, which generated $130,000. honeylove.com also recorded 58,700 transactions, outpacing primarygoods.com, which had 395 transactions. In terms of sessions, honeylove.com again held a commanding lead with 2.5 million sessions, while primarygoods.com trailed with 44,200 sessions. Other competitors like hibobbie.com and vacation.inc also showed stronger metrics. hibobbie.com generated $442,000 with 3,337 transactions and 258,000 sessions, while vacation.inc achieved $355,000 in revenue with 2,679 transactions and 87,100 sessions. primarygoods.com's average order value (AOV) ranged between $325-350, which is notably higher than competitors like drinkspindrift.com, whose AOV fell between $50-75. However, primarygoods.com’s conversion rate, at 0.50-1.00%, lags behind many competitors, particularly vacation.inc and honeylove.com, both achieving conversion rates above 2%. Overall, primarygoods.com faces significant challenges in both revenue and transaction metrics compared to its competitors.

vacation.inc screenshot
#1 vacation.inc
355.4K
Revenue
87.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
honeylove.com screenshot
#2 honeylove.com
9.9M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
drinkspindrift.com screenshot
#3 drinkspindrift.com
118.7K
Revenue
67.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hibobbie.com screenshot
#4 hibobbie.com
441.7K
Revenue
258K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
primarygoods.com vs top market performers
primarygoods.com
top retailers
conversion rate vs average order value for primarygoods.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at primarygoods.com

In September large majority of sales on primarygoods.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on primarygoods.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

primarygoods.com channels

Identify top traffic channels that drive growth for primarygoods.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

primarygoods.com Google Ads spend

Evaluate primarygoods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

primarygoods.com devices

Review primarygoods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

primarygoods.com top markets

Explore primarygoods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

primarygoods.com country & global rank

Assess the ranking of primarygoods.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard