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Dec 2025
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Home/Insights/Retailers/pramcentre.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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109.9K
Revenue
Dec 25
31.3K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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The website pramcentre.co.uk offers a wide range of products related to parenting. They specialize in selling baby strollers, prams, car seats, nursery furniture, feeding accessories, and baby care items. The platform provides a convenient online shopping experience and caters to the needs of new parents and caregivers.

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pramcentre.co.uk Annual Revenue and Growth

pramcentre.co.uk's annual sales on its online store amounted to $2.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pramcentre.co.uk revenue by year

pramcentre.co.uk's monthly revenueOVER TIME
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Over the past three months, pramcentre.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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pramcentre.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, pramcentre.co.uk, operating in the CHILDCARE sector, generated $109,904 in online sales, significantly outperforming the median of $43,371, with an average order value (AOV) between $350-$375, exceeding the sector's high AOV of $251. The site's conversion rate ranged from 0.50-1.00%, below the high of 4.55%, and recorded 31,253 sessions, surpassing the median of 21,315 yet far behind the leading babylist.com’s 12,893,760 sessions. Despite strong revenue figures, pramcentre.co.uk still faces competitive challenges in conversion and audience reach within a bustling industry landscape.
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pramcentre.co.uk competitors

In December 2025, pramcentre.co.uk generated $109,904 in revenue from 293 transactions and 31,253 sessions, with an average order value (AOV) of $350-$375 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, Kiddies Kingdom stood out with a revenue of $1,448,944 from 8,678 transactions and 535,798 sessions, AOV of $150-$175, and a conversion rate of 1.50-2.00%. Affordable Baby Care had a revenue of $7,850 from 24 transactions and 5,628 sessions, AOV of $300-$325, and a conversion rate of 0.00-0.50%. Lester's Nursery World reported $92,799 in revenue from 468 transactions and 33,357 sessions, AOV of $175-$200, and a conversion rate of 1.00-1.50%. Natural Baby Shower generated $1,813,741 in revenue from 11,068 transactions and 876,469 sessions, AOV of $150-$175, and a conversion rate of 1.00-1.50%. Lastly, Strolleria had a revenue of $94,803 from 1,067 transactions and 123,186 sessions, AOV of $75-$100, and a conversion rate of 0.50-1.00%. Overall, pramcentre.co.uk performed well in terms of AOV and conversion rate compared to some competitors, but lagged behind in revenue and number of transactions.

kiddies-kingdom.com screenshot
#1 kiddies-kingdom.com
1.4M
Revenue
535.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
affordablebabycare.co.uk screenshot
#2 affordablebabycare.co.uk
7.9K
Revenue
5.6K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
lesters-nurseryworld.co.uk screenshot
#3 lesters-nurseryworld.co.uk
92.8K
Revenue
33.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
naturalbabyshower.co.uk screenshot
#4 naturalbabyshower.co.uk
1.8M
Revenue
876.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
strolleria.com screenshot
#5 strolleria.com
94.8K
Revenue
123.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
pramcentre.co.uk vs top market performers
pramcentre.co.uk
top retailers
conversion rate vs average order value for pramcentre.co.uk and its competitors
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Revenue share by device at pramcentre.co.uk

In December large majority of sales on pramcentre.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pramcentre.co.uk, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pramcentre.co.uk channels

Identify top traffic channels that drive growth for pramcentre.co.ukand discover how performance of traffic channels has changed over time.

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pramcentre.co.uk Google Ads spend

Evaluate pramcentre.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pramcentre.co.uk devices

Review pramcentre.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pramcentre.co.uk top markets

Explore pramcentre.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pramcentre.co.uk country & global rank

Assess the ranking of pramcentre.co.uk among other retailers within its primary country and worldwide.

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