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Dec 2025
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Home/Insights/Retailers/lesters-nurseryworld.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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92.8K
Revenue
Dec 25
33.4K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Lesters-nurseryworld.co.uk is an online retailer specializing in baby and nursery products. They offer a wide range of items for newborns, including strollers, cribs, car seats, and feeding accessories. The website provides a convenient platform for customers to browse and purchase these essential products for their little ones.

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lesters-nurseryworld.co.uk Annual Revenue and Growth

lesters-nurseryworld.co.uk's annual sales on its online store amounted to $890.3K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$890.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lesters-nurseryworld.co.uk revenue by year

lesters-nurseryworld.co.uk's monthly revenueOVER TIME
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Over the past three months, lesters-nurseryworld.co.uk revenue has experienced growth of 32%, compared to the preceding three months.

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lesters-nurseryworld.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, lesters-nurseryworld.co.uk generated $92,799 in online sales, significantly exceeding the CHILDCARE median of $43,371, while also achieving a conversion rate between 1.00-1.50%, in line with the category's low threshold of 1.0%. Their average order value (AOV) ranged from $175-200, notably below the high of $251 in the industry. With 33,357 sessions, lesters-nurseryworld.co.uk surpassed the median of 21,315 but lagged far behind the leading online store, babylist.com, which garnered 12,893,760 sessions and generated a staggering $66,401,749 in revenue, illustrating the competitive landscape of the CHILDCARE market.
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lesters-nurseryworld.co.uk competitors

In December 2025, lesters-nurseryworld.co.uk reported a revenue of $92,799 with 468 transactions and 33,357 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, naturalbabyshower.co.uk outperformed with a revenue of $1,813,741 from 11,068 transactions and 876,469 sessions, with a similar AOV range and conversion rate. affordablebabycare.co.uk lagged behind with a revenue of $7,850 from only 24 transactions and 5,628 sessions, showcasing a higher AOV of $300-325 but a lower conversion rate of 0.00-0.50%. pramcentre.co.uk and bugaboo.com both had higher revenues than lesters-nurseryworld.co.uk, but strolleria.com fell slightly behind with a revenue of $94,803, 1,067 transactions, and 123,186 sessions, offering a lower AOV and conversion rate.

naturalbabyshower.co.uk screenshot
#1 naturalbabyshower.co.uk
1.8M
Revenue
876.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
affordablebabycare.co.uk screenshot
#2 affordablebabycare.co.uk
7.9K
Revenue
5.6K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
pramcentre.co.uk screenshot
#3 pramcentre.co.uk
109.9K
Revenue
31.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
bugaboo.com screenshot
#4 bugaboo.com
2.5M
Revenue
742.3K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
strolleria.com screenshot
#5 strolleria.com
94.8K
Revenue
123.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
lesters-nurseryworld.co.uk vs top market performers
lesters-nurseryworld.co.uk
top retailers
conversion rate vs average order value for lesters-nurseryworld.co.uk and its competitors
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Revenue share by device at lesters-nurseryworld.co.uk

In December large majority of sales on lesters-nurseryworld.co.uk, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on lesters-nurseryworld.co.uk, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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lesters-nurseryworld.co.uk channels

Identify top traffic channels that drive growth for lesters-nurseryworld.co.ukand discover how performance of traffic channels has changed over time.

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lesters-nurseryworld.co.uk Google Ads spend

Evaluate lesters-nurseryworld.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lesters-nurseryworld.co.uk devices

Review lesters-nurseryworld.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lesters-nurseryworld.co.uk top markets

Explore lesters-nurseryworld.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lesters-nurseryworld.co.uk country & global rank

Assess the ranking of lesters-nurseryworld.co.uk among other retailers within its primary country and worldwide.

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