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Oct 2025
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Home/Insights/Retailers/playabeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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512
Revenue
Oct 25
155.3
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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PlayaBeauty.com is an online platform that offers an array of beauty products and accessories for purchase. The website provides a wide selection of items such as skincare products, makeup, fragrances, haircare essentials, and bath accessories. It aims to cater to customers seeking various beauty products conveniently delivered to their doorstep.

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playabeauty.com Annual Revenue and Growth

playabeauty.com's annual sales on its online store amounted to $103.9K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$103.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
playabeauty.com revenue by year

playabeauty.com's monthly revenueOVER TIME
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Over the past three months, playabeauty.com revenue has experienced decline of N/A, compared to the preceding three months.

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playabeauty.com revenue decline for last six months
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OVERVIEW
In October 2025, playabeauty.com generated $512 in revenue from online sales, with a conversion rate ranging between 3.00% and 3.50%. The average order value (AOV) was between $75 and $100, while the website recorded a total of 155 sessions, indicating steady engagement from visitors.
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playabeauty.com competitors

In October 2025, playabeauty.com lags behind its competitors in terms of revenue, transactions, and sessions. While playabeauty.com only generated $512 in revenue from 5 transactions and 155 sessions, sears.com had a significantly higher revenue of $3,617,889 from 39,775 transactions and 1,213,493 sessions. Similarly, eskerbeauty.com outperformed playabeauty.com with $35,583 in revenue from 327 transactions and 12,191 sessions. playabeauty.com and sears.com have the same average order value (AOV) and conversion rate, while eskerbeauty.com has a slightly higher AOV but a slightly lower conversion rate. Overall, playabeauty.com needs to increase its marketing efforts and improve its online presence to compete effectively with its more successful counterparts in the beauty industry.

sears.com screenshot
#1 sears.com
3.6M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eskerbeauty.com screenshot
#2 eskerbeauty.com
35.6K
Revenue
12.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
playabeauty.com vs top market performers
playabeauty.com
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conversion rate vs average order value for playabeauty.com and its competitors
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playabeauty.com channels

Identify top traffic channels that drive growth for playabeauty.comand discover how performance of traffic channels has changed over time.

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playabeauty.com Google Ads spend

Evaluate playabeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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playabeauty.com devices

Review playabeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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playabeauty.com top markets

Explore playabeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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playabeauty.com country & global rank

Assess the ranking of playabeauty.com among other retailers within its primary country and worldwide.

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