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Dec 2025
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Home/Insights/Retailers/pippasmall.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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167.7K
Revenue
Dec 25
17.9K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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PippaSmall.com is an online platform that offers a diverse range of carefully crafted jewelry pieces. The site showcases a collection of ethically sourced and sustainably made accessories, including rings, necklaces, and earrings. Each item exhibits Pippa Smalls unique and artistic design aesthetic, catering to a wide variety of tastes.

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pippasmall.com's monthly revenueOVER TIME
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Over the past three months, pippasmall.com revenue has experienced growth of 80%, compared to the preceding three months.

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pippasmall.com revenue growth for last six months
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OVERVIEW
In December 2025, pippasmall.com generated $167,701 in online sales, significantly surpassing the LUXURY median of $96,622, with a conversion rate between 1.00-1.50%, below the industry high of 2.83%. The average order value (AOV) ranged from $725 to $750, while the median AOV in the industry is $973. With 17,945 sessions, pippasmall.com lags behind the median of 30,565 sessions, reflecting a need for increased traffic to compete with larger players like brilliantearth.com, which dominates with $94,034,501 in revenue and pandora.net, achieving 31,483,239 sessions.
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pippasmall.com competitors

In December 2025, pippasmall.com generated $167,701 in revenue from 230 transactions and 17,945 sessions, with an average order value (AOV) ranging from $725 to $750 and a conversion rate of 1.00-1.50%. Compared to its competitors, pippasmall.com outperformed pearlwonderfulclothing.com, which only earned $6,003 in revenue from 12 transactions and 868 sessions, with an AOV of $500-$525 and a similar conversion rate of 1.00-1.50%. However, pippasmall.com fell short in revenue compared to okthestore.com, which earned $91,382 from 192 transactions and 12,112 sessions, with an AOV of $450-$475 and a higher conversion rate of 1.50-2.00%. In terms of revenue, pippasmall.com also lagged behind danielasalcedo.com and piednunola.com, which earned $31,918 and $32,442 respectively, with varying transaction numbers, sessions, AOV, and conversion rates.

pearlwonderfulclothing.com screenshot
#1 pearlwonderfulclothing.com
6K
Revenue
867.6
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
okthestore.com screenshot
#2 okthestore.com
91.4K
Revenue
12.1K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
danielasalcedo.com screenshot
#3 danielasalcedo.com
31.9K
Revenue
3.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
piednunola.com screenshot
#4 piednunola.com
32.4K
Revenue
4K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
pippasmall.com vs top market performers
pippasmall.com
top retailers
conversion rate vs average order value for pippasmall.com and its competitors
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Revenue share by device at pippasmall.com

In December large majority of sales on pippasmall.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on pippasmall.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pippasmall.com channels

Identify top traffic channels that drive growth for pippasmall.comand discover how performance of traffic channels has changed over time.

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pippasmall.com Google Ads spend

Evaluate pippasmall.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pippasmall.com devices

Review pippasmall.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pippasmall.com top markets

Explore pippasmall.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pippasmall.com country & global rank

Assess the ranking of pippasmall.com among other retailers within its primary country and worldwide.

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