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Home/Insights/Retailers/penelopeandthebeautybar.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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242.8K
Revenue
Nov 25
10.1K
Sessions
Nov 25
7.0-7.5%
Conv. rate
Nov 25
$325-350
AOV
Nov 25
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Penelopeandthebeautybar.com is an online platform offering various beauty products. They provide a range of skincare, haircare, makeup, and other related items for purchase. The website aims to cater to individuals seeking personal grooming products and offers an extensive selection in these categories.

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penelopeandthebeautybar.com Annual Revenue and Growth

penelopeandthebeautybar.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penelopeandthebeautybar.com revenue by year

penelopeandthebeautybar.com's monthly revenueOVER TIME
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Over the past three months, penelopeandthebeautybar.com revenue has experienced growth of 116%, compared to the preceding three months.

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penelopeandthebeautybar.com revenue growth for last six months
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OVERVIEW
In November 2025, penelopeandthebeautybar.com generated impressive online sales of $242,797, significantly surpassing the BEAUTY AND COSMETICS median of $52,547. Its conversion rate ranged from 6.50-7.00%, well above the category average of 5.32%. The average order value (AOV) stood between $325-350, considerably higher than the high AOV benchmark of $204. With 10,110 sessions, however, the site fell short of the median 19,748 sessions in its industry, indicating room for growth despite strong revenue and conversion performance. In comparison to ulta.com, which leads the sector with $145,643,880, penelopeandthebeautybar.com demonstrates promising potential.
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penelopeandthebeautybar.com competitors

In November 2025, penelopeandthebeautybar.com outperformed its competitors in terms of revenue, with $242,797 compared to aidabicaj.com at $173,872, paullabrecque.com at $64,504, joannaczech.com at $192,471, karinanyc.com at $83,468, and shoprescuespa.com at $138,709. penelopeandthebeautybar.com also had a higher average order value (AOV) range of $325-350, compared to the other sites. Additionally, penelopeandthebeautybar.com had a higher conversion rate of 6.50-7.00%, surpassing aidabicaj.com at 2.00-2.50%, paullabrecque.com at 1.00-1.50%, joannaczech.com at 4.00-4.50%, karinanyc.com at 1.50-2.00%, and shoprescuespa.com at 0.50-1.00%. Despite having a lower number of sessions compared to some competitors, penelopeandthebeautybar.com was able to convert a higher percentage of visitors into customers and generate more revenue.

aidabicaj.com screenshot
#1 aidabicaj.com
173.9K
Revenue
29.2K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
paullabrecque.com screenshot
#2 paullabrecque.com
64.5K
Revenue
28K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
joannaczech.com screenshot
#3 joannaczech.com
192.5K
Revenue
19.6K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
karinanyc.com screenshot
#4 karinanyc.com
83.5K
Revenue
14.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shoprescuespa.com screenshot
#5 shoprescuespa.com
138.7K
Revenue
53.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
penelopeandthebeautybar.com vs top market performers
penelopeandthebeautybar.com
top retailers
conversion rate vs average order value for penelopeandthebeautybar.com and its competitors
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Revenue share by device at penelopeandthebeautybar.com

In November large majority of sales on penelopeandthebeautybar.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on penelopeandthebeautybar.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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penelopeandthebeautybar.com channels

Identify top traffic channels that drive growth for penelopeandthebeautybar.comand discover how performance of traffic channels has changed over time.

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penelopeandthebeautybar.com Google Ads spend

Evaluate penelopeandthebeautybar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopeandthebeautybar.com devices

Review penelopeandthebeautybar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopeandthebeautybar.com top markets

Explore penelopeandthebeautybar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopeandthebeautybar.com country & global rank

Assess the ranking of penelopeandthebeautybar.com among other retailers within its primary country and worldwide.

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