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Home/Insights/Retailers/penelopeandthebeautybar.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for penelopeandthebeautybar.compenelopeandthebeautybar.com

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67K
Revenue
Sep 25
3.8K
Sessions
Sep 25
5.0-5.5%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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Penelopeandthebeautybar.com is an online platform offering various beauty products. They provide a range of skincare, haircare, makeup, and other related items for purchase. The website aims to cater to individuals seeking personal grooming products and offers an extensive selection in these categories.

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penelopeandthebeautybar.com Annual Revenue and Growth

penelopeandthebeautybar.com's annual sales on its online store amounted to $1.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
penelopeandthebeautybar.com revenue by year

penelopeandthebeautybar.com's monthly revenueOVER TIME
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Over the past three months, penelopeandthebeautybar.com revenue has experienced decline of 50%, compared to the preceding three months.

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penelopeandthebeautybar.com revenue decline for last six months
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OVERVIEW
In September 2025, penelopeandthebeautybar.com, a lifestyle and beauty cosmetics brand, achieved online sales revenue of $66,979, surpassing the industry median of $40,540, with a solid conversion rate of 4.50-5.00%, exceeding the average high of 4.54%. The site's average order value (AOV) ranged between $350-375, significantly higher than the sector's high of $203. With 3,763 sessions, it remains well below the median of 18,928, but shows potential for growth compared to the leading site, ulta.com, which garnered a remarkable $93,223,020 in revenue.
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penelopeandthebeautybar.com competitors

In September 2025, penelopeandthebeautybar.com reported a revenue of $66,979 with 188 transactions and 3,763 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 4.50-5.00%. Comparing this data to its competitors, aidabicaj.com leads with a revenue of $106,464 from 367 transactions and 24,944 sessions, although it has a lower AOV of $275-$300 and a conversion rate of 1.00-1.50%. Other competitors like joannaczech.com and shoprescuespa.com also outperform Penelope and The Beauty Bar in terms of revenue and transactions, with varying AOV and conversion rates. However, Penelope and The Beauty Bar's strong AOV and conversion rate set it apart in terms of profitability and customer engagement, making it a competitive player in the online beauty industry.

aidabicaj.com screenshot
#1 aidabicaj.com
106.5K
Revenue
24.9K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
paullabrecque.com screenshot
#2 paullabrecque.com
65.2K
Revenue
28.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
joannaczech.com screenshot
#3 joannaczech.com
98.6K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
karinanyc.com screenshot
#4 karinanyc.com
23.8K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
shoprescuespa.com screenshot
#5 shoprescuespa.com
86.8K
Revenue
46.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
penelopeandthebeautybar.com vs top market performers
penelopeandthebeautybar.com
top retailers
conversion rate vs average order value for penelopeandthebeautybar.com and its competitors
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Revenue share by device at penelopeandthebeautybar.com

In September large majority of sales on penelopeandthebeautybar.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on penelopeandthebeautybar.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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penelopeandthebeautybar.com channels

Identify top traffic channels that drive growth for penelopeandthebeautybar.comand discover how performance of traffic channels has changed over time.

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penelopeandthebeautybar.com Google Ads spend

Evaluate penelopeandthebeautybar.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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penelopeandthebeautybar.com devices

Review penelopeandthebeautybar.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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penelopeandthebeautybar.com top markets

Explore penelopeandthebeautybar.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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penelopeandthebeautybar.com country & global rank

Assess the ranking of penelopeandthebeautybar.com among other retailers within its primary country and worldwide.

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