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May 2025
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Home/Insights/Retailers/parfumswinkel.nl
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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338.8K
Revenue
178.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Parfumswinkel.nl is an online retailer offering a wide range of perfumes. The website provides a diverse selection of both popular and niche fragrance brands for customers to explore. Additionally, they offer a variety of related products such as scented body lotions and aftershaves, catering to different personal preferences and styles.

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parfumswinkel.nl's revenueOVER TIME
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Over the past three months, parfumswinkel.nl revenue has experienced decline of 30%, compared to the preceding three months.

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parfumswinkel.nl revenue decline for last six months
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OVERVIEW
In May 2025, parfumswinkel.nl, in the BEAUTY AND COSMETICS industry, generated $338,820 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. With 178,517 sessions, the site falls below the industry's median of 19,997 sessions. Compared to the largest online store, ulta.com, which raked in $96,002,620 in revenue, parfumswinkel.nl has room for growth in both sales and site traffic. The industry's highest conversion rate of 4.51% and AOV of $213 suggest potential for improvement for parfumswinkel.nl's performance metrics.
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parfumswinkel.nl competitors

In May 2025, parfumswinkel.nl generated a revenue of 338,820 with 3,960 transactions and 178,517 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, caretobeauty.com outperformed parfumswinkel.nl significantly with a revenue of 2,240,662, 28,759 transactions, and 965,850 sessions. The AOV and conversion rate were similar between the two websites. On the other hand, dior.com was in a league of its own with a revenue of 40,145,713, 236,578 transactions, and 13,317,923 sessions, showcasing a higher AOV of 150-175 but a slightly lower conversion rate of 1.50-2.00%. Overall, parfumswinkel.nl falls behind in terms of revenue, transactions, and sessions compared to its competitors in the online perfume retail industry.

dior.com screenshot
#1 dior.com
40.1M
Revenue
13.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
caretobeauty.com screenshot
#2 caretobeauty.com
2.2M
Revenue
965.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
parfumswinkel.nl vs top market performers
parfumswinkel.nl
top retailers
conversion rate vs average order value for parfumswinkel.nl and its competitors
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Revenue share by device at parfumswinkel.nl

In May large majority of sales on parfumswinkel.nl, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on parfumswinkel.nl, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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brands overtime comparison

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parfumswinkel.nl channels

Identify top traffic channels that drive growth for parfumswinkel.nland discover how performance of traffic channels has changed over time.

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parfumswinkel.nl Google Ads spend

Evaluate parfumswinkel.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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parfumswinkel.nl devices

Review parfumswinkel.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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parfumswinkel.nl top markets

Explore parfumswinkel.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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parfumswinkel.nl country & global rank

Assess the ranking of parfumswinkel.nl among other retailers within its primary country and worldwide.

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