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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for paizo.compaizo.com

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2.8M
Revenue
Aug 26
725.3K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.

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paizo.com Annual Revenue and Growth

paizo.com's annual sales on its online store amounted to $26M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
paizo.com revenue by year

paizo.com's monthly revenueOVER TIME
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Over the past three months, paizo.com revenue has experienced growth of 78%, compared to the preceding three months.

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paizo.com revenue growth for last six months
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OVERVIEW
paizo.com operates within the games category, showcasing impressive metrics for August 2026. The site generated $2.8 million in online sales, a significant figure compared to the typical games retailer's monthly revenue of around $59,600. Its conversion rate, ranging from 3.50-4.00%, is notably above the typical games retailer’s range of 0.52% to 3.8%. With an average order value (AOV) of $100-125, paizo.com remains comfortably within the typical games retailer's AOV range of $77 to $415. Additionally, the site recorded 725,000 sessions, vastly exceeding the typical games retailer's 22,800 sessions.
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paizo.com competitors

paizo.com significantly surpasses miniaturemarket.com in revenue, generating $2.8 million compared to $997,000. In August 2026, paizo.com achieved 27,000 transactions, while miniaturemarket.com recorded 8,260. With sessions totaling 725,000, paizo.com ranks second behind nobleknight.com, which boasts 1.1 million sessions. Both sites share a similar Average Order Value (AOV) range of $100-125. However, paizo.com outperforms miniaturemarket.com with a conversion rate of 3.50-4.00%, compared to the latter’s 1.00-1.50%. Furthermore, while paizo.com maintains a dominant position in the market, nobleknight.com follows closely with $2.3 million in revenue and 14,200 transactions. The competition remains fierce, but paizo.com’s metrics clearly illustrate its leadership in revenue and transactions.

miniaturemarket.com screenshot
#1 miniaturemarket.com
997.3K
Revenue
596.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
skullsplitterdice.com screenshot
#2 skullsplitterdice.com
343.2
Revenue
345.9
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
nobleknight.com screenshot
#3 nobleknight.com
2.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
paizo.com vs top market performers
paizo.com
top retailers
conversion rate vs average order value for paizo.com and its competitors
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Revenue share by device at paizo.com

In August large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In August large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries paizo.com operates in

paizo.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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paizo.com channels

Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.

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paizo.com Google Ads spend

Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paizo.com devices

Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paizo.com top markets

Explore paizo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paizo.com country & global rank

Assess the ranking of paizo.com among other retailers within its primary country and worldwide.

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