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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.3M
Revenue
754.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
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Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.

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paizo.com's revenueOVER TIME
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Over the past three months, paizo.com revenue has experienced growth of 26%, compared to the preceding three months.

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paizo.com revenue growth for last six months
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OVERVIEW
In July 2025, paizo.com, in the GAMES industry, generated $2,327,412 in online sales with a conversion rate of 4.00-4.50% and an average order value (AOV) of $75-100. Their total sessions reached 754,663. The highest online store in the category was tcgplayer.com with $68,011,359 in revenue and 44,379,856 sessions from lego.com. The median revenue in the industry was $65,146, while the very high and low conversion rates were 3.81% and 0.52% respectively. Additionally, the very high and low AOV were $432 and $68, and the median sessions were 28,713.
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paizo.com competitors

In July 2025, paizo.com generated $2,327,412 in revenue from 30,773 transactions and 754,663 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 4.00% to 4.50%. Comparatively, miniaturemarket.com had lower revenue at $731,701 with 6,555 transactions and 473,562 sessions, AOV of $100 to $125, and a conversion rate of 1.00% to 1.50%. skullsplitterdice.com performed even lower with $63,848 revenue, 608 transactions, 163,111 sessions, AOV of $100 to $125, and a conversion rate of 0.00% to 0.50%. On the other hand, nobleknight.com outperformed paizo.com with $2,141,145 in revenue, 12,628 transactions, 963,180 sessions, AOV of $150 to $175, and a conversion rate of 1.00% to 1.50%. paizo.com showcased a solid performance overall, with a competitive conversion rate and a respectable revenue figure compared to its competitors.

miniaturemarket.com screenshot
#1 miniaturemarket.com
731.7K
Revenue
473.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
skullsplitterdice.com screenshot
#2 skullsplitterdice.com
63.8K
Revenue
163.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
nobleknight.com screenshot
#3 nobleknight.com
2.1M
Revenue
963.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
paizo.com vs top market performers
paizo.com
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conversion rate vs average order value for paizo.com and its competitors
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Revenue share by device at paizo.com

In July large majority of sales on paizo.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on paizo.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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paizo.com channels

Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.

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paizo.com Google Ads spend

Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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paizo.com devices

Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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paizo.com top markets

Explore paizo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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paizo.com country & global rank

Assess the ranking of paizo.com among other retailers within its primary country and worldwide.

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