paizo.com
Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.
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paizo.com Annual Revenue and Growth
paizo.com's annual sales on its online store amounted to $26M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
paizo.com's monthly revenueOVER TIME
Over the past three months, paizo.com revenue has experienced decline of 43%, compared to the preceding three months.
paizo.com competitors
In April 2026, paizo.com generated a revenue of $1,096,778 from 18,984 transactions over 614,725 sessions, achieving a conversion rate of 3.00-3.50% with an average order value (AOV) of $50-75. In comparison, nobleknight.com outperformed paizo.com in total revenue, earning $2,453,997 despite lower transactions at 14,610 and a lower conversion rate of 1.50-2.00%. However, nobleknight.com also attracted significantly more sessions at 951,416, leading to a higher AOV of $150-175. miniaturemarket.com had a revenue of $594,946 from 5,744 transactions with a conversion rate of 1.00-1.50%, and sessions at 538,812. Lastly, skullsplitterdice.com generated only $29,571 from 249 transactions, with a notably low conversion rate of 0.00-0.50% over 69,205 sessions, indicating a significant performance gap against its competitors.
Revenue share by device at paizo.com
In April large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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paizo.com channels
Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.
paizo.com Google Ads spend
Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paizo.com devices
Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
