Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for paizo.compaizo.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.8M
Revenue
Sep 26
616.4K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
Loading...

Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

paizo.com Annual Revenue and Growth

paizo.com's annual sales on its online store amounted to $26M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
paizo.com revenue by year

paizo.com's monthly revenueOVER TIME
View real-time data

Over the past three months, paizo.com revenue has experienced growth of 31%, compared to the preceding three months.

View real-time data
paizo.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
paizo.com operates in the games category, where it has shown robust performance metrics for September 2026. The site generated $1.8 million in online sales, significantly higher than the typical games retailer's revenue of around $49,900. With a conversion rate of 3.50-4.00%, paizo.com performs well within the typical games retailer range of 0.56% to 3.83%. Its average order value (AOV) stands at $75-100, comfortably within the typical games retailer range of $72 to $430. Additionally, paizo.com recorded 616,000 sessions, far exceeding the typical games retailer's 23,500 sessions per month.
Read more

paizo.com competitors

In stark contrast to nobleknight.com, which boasts a revenue of 2.2 million, paizo.com achieves 1.8 million. However, paizo.com leads in transactions with 22,400 compared to nobleknight.com’s 12,900, showing its ability to convert customer interest into sales. As of September 2026, paizo.com recorded 616,000 sessions, trailing nobleknight.com, which had 837,000 sessions. Meanwhile, miniaturemarket.com generated 966,000 in revenue with 7,730 transactions from 594,000 sessions, reflecting a lower conversion efficiency. skullsplitterdice.com, with revenue of 160 and 2 transactions across 377 sessions, significantly trails behind all competitors in both sales and engagement. Overall, paizo.com maintains a strong position with its high transaction volume, though it still faces stiff competition from nobleknight.com in total revenue and sessions.

miniaturemarket.com screenshot
#1 miniaturemarket.com
965.8K
Revenue
594.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
skullsplitterdice.com screenshot
#2 skullsplitterdice.com
160
Revenue
377.1
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
nobleknight.com screenshot
#3 nobleknight.com
2.2M
Revenue
836.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
paizo.com vs top market performers
paizo.com
top retailers
conversion rate vs average order value for paizo.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at paizo.com

In September large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries paizo.com operates in

paizo.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

paizo.com channels

Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

paizo.com Google Ads spend

Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

paizo.com devices

Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

paizo.com top markets

Explore paizo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

paizo.com country & global rank

Assess the ranking of paizo.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard
CREATED