paizo.com
Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.
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paizo.com Annual Revenue and Growth
paizo.com's annual sales on its online store amounted to $26M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
paizo.com's monthly revenueOVER TIME
Over the past three months, paizo.com revenue has experienced growth of 90%, compared to the preceding three months.
paizo.com competitors
The most significant gap between paizo.com and its competitors is in revenue, where paizo.com significantly outpaces miniaturemarket.com by $1.544 million. As of July 2026, paizo.com generated $2.5 million from 30,100 transactions and 818,000 sessions, achieving an AOV of $75-100 and a conversion rate of 3.50-4.00%. In contrast, miniaturemarket.com earned $956,000 with only 8,263 transactions and 597,000 sessions, featuring a higher AOV of $100-125 but a lower conversion rate of 1.00-1.50%. Meanwhile, nobleknight.com matched paizo.com in revenue at $2.5 million but lagged in transactions, trailing by 15,000 despite attracting more sessions at 1.1 million. skullsplitterdice.com, with a mere $705 in revenue, clearly represents a niche market, earning just 4 transactions from 992 sessions and a very high AOV of $150-175.
Revenue share by device at paizo.com
In July large majority of sales on paizo.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
Industries paizo.com operates in
paizo.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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paizo.com channels
Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.
paizo.com Google Ads spend
Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
paizo.com devices
Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
