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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

paizo.com

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2.4M

Revenue

679.6K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: GAMES

Paizo.com is a website that offers a wide range of gaming products focused on role-playing and tabletop games. The website sells a variety of items, including rulebooks, adventure modules, dice sets, miniatures, and game accessories. It also provides online platforms and resources for the gaming community.

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paizo.com's revenueOVER TIME
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Over the past three months, paizo.com revenue has experienced growth of 15%, compared to the preceding three months.

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paizo.com revenue growth for last six months

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OVERVIEW

In May 2025, paizo.com in the GAMES industry generated $2,362,670 in online sales, with a median revenue of $58,696. The conversion rate ranged from 4.00% to 4.50%, with a high of 3.77% and a low of 0.62%. The average order value (AOV) fell between $75 to $100, while a high AOV was $430 and a low AOV was $69. The website received 679,557 sessions, with a median of 25,642. Compared to the largest store tcgplayer.com with $65,690,733 in revenue and the highest sessions at 40,952,675 from lego.com, paizo.com maintained a solid performance in its category.

paizo.com competitors

In May 2025, paizo.com generated $2,362,670 in revenue from 27,496 transactions and 679,557 sessions with an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Compared to its competitors, miniaturemarket.com brought in $822,457 in revenue from 7,241 transactions and 472,451 sessions with a higher AOV of $100-125 but a lower conversion rate of 1.50-2.00%. skullsplitterdice.com lagged behind with $65,527 in revenue from 694 transactions and 129,740 sessions, with an AOV matching paizo.com at $75-100 but a significantly lower conversion rate of 0.50-1.00%. On the other hand, nobleknight.com outperformed paizo.com with $2,569,762 in revenue from 14,370 transactions and 1,032,554 sessions, boasting a higher AOV of $175-200 but a slightly lower conversion rate of 1.00-1.50%.

#1 miniaturemarket.com

822.5K

Revenue

472.5K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#2 skullsplitterdice.com

65.5K

Revenue

129.7K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 nobleknight.com

2.6M

Revenue

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

skullsplitterdice.com

TOP MARKET PERFORMERSby revenue

skullsplitterdice.com

paizo.com vs top market performers

paizo.com

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Revenue share by device at paizo.com

In May large majority of sales on paizo.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

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paizo.com channels

Identify top traffic channels that drive growth for paizo.comand discover how performance of traffic channels has changed over time.

paizo.com Google Ads spend

Evaluate paizo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

paizo.com devices

Review paizo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

paizo.com top markets

Explore paizo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.