Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for oxo.comoxo.com

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1.1M
Revenue
546.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Oxo.com is an online platform that offers an extensive range of household, kitchen, and cooking products. The website showcases an assortment of innovative and practical items designed to simplify everyday tasks, including cooking utensils, cleaning tools, gear for organization, and other home essentials.

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oxo.com's revenueOVER TIME
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Over the past three months, oxo.com revenue has experienced decline of 21%, compared to the preceding three months.

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oxo.com revenue decline for last six months
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OVERVIEW
In May 2025, oxo.com in the home_and_garden industry had online sales revenue of $1,128,320, with a median revenue of $131,378. Their conversion rate ranged from 1.50-2.00%, while the highest in the category was 3.35% and the lowest was 0.68%. The average order value (AOV) for oxo.com was $100-125, compared to a high of $677 and a low of $94 in the industry. They received 546,170 sessions, far less than the top performer homedepot.com with 181,263,132 sessions, but above the median of 36,055 in the HOME AND GARDEN category.
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oxo.com competitors

In May 2025, oxo.com, with a revenue of $1,128,320 from 9,316 transactions and 546,170 sessions, has a competitive Average Order Value (AOV) ranging from $100-$125 and a conversion rate of 1.50-2.00%. Compared to its competitors, oxo.com's revenue and transactions are significantly lower than that of pamperedchef.com, which generated $2,751,234 from 24,781 transactions and 1,111,488 sessions. However, oxo.com's AOV and conversion rate are in line with pamperedchef.com. Additionally, oxo.com outperforms thecooksnookmcpherson.com and kitchenandcompany.com in terms of revenue, transactions, and sessions. On the other hand, everythingkitchens.com and surlatable.com have higher revenue and transaction numbers, with surlatable.com leading the pack with $9,652,917 in revenue from 49,248 transactions and 2,057,864 sessions. Despite the competition, oxo.com holds its own with a strong conversion rate and competitive AOV within the kitchenware and cookware industry.

kitchenandcompany.com screenshot
#1 kitchenandcompany.com
6.7K
Revenue
4.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
everythingkitchens.com screenshot
#2 everythingkitchens.com
278.1K
Revenue
136.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
pamperedchef.com screenshot
#3 pamperedchef.com
2.8M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thecooksnookmcpherson.com screenshot
#4 thecooksnookmcpherson.com
8.4K
Revenue
4.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
surlatable.com screenshot
#5 surlatable.com
9.7M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
oxo.com vs top market performers
oxo.com
top retailers
conversion rate vs average order value for oxo.com and its competitors
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Revenue share by device at oxo.com

In May large majority of sales on oxo.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.

In May large majority of sales on oxo.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices.
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oxo.com channels

Identify top traffic channels that drive growth for oxo.comand discover how performance of traffic channels has changed over time.

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oxo.com Google Ads spend

Evaluate oxo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oxo.com devices

Review oxo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oxo.com top markets

Explore oxo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oxo.com country & global rank

Assess the ranking of oxo.com among other retailers within its primary country and worldwide.

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