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Sep 2024
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Home/Insights/Retailers/oxo.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for oxo.comoxo.com

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1.3M
Revenue
463.9K
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for oxo.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Oxo.com is an online platform that offers an extensive range of household, kitchen, and cooking products. The website showcases an assortment of innovative and practical items designed to simplify everyday tasks, including cooking utensils, cleaning tools, gear for organization, and other home essentials.

oxo.com’s revenueOVER TIME
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Over the past three months, oxo.com revenue has experienced growth of 37%, compared to the preceding three months.

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oxo.com revenue growth for last six months
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OVERVIEW
oxo.com, in the home_and_garden industry, had a revenue of $1,326,399 with a median of $143,955, a conversion rate of 2.50-3.00%, AOV of $100-125, and 463,931 sessions in September 2024. The highest revenue in the category was $1,448,485,203 from homedepot.com, the highest conversion rate was 3.34%, the highest AOV was $713, and the highest sessions were 152,323,099 from homedepot.com, while the lowest conversion rate was 0.75%, the lowest AOV was $93, and the median sessions were 38,771 for the home_and_garden category.
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oxo.com competitors

When comparing oxo.com to its competitors in the kitchenware industry, we can see that OXO falls in the middle in terms of revenue with $1,326,399. The site had 12,396 transactions and 463,931 sessions, with an average order value (AOV) ranging from $100-$125 and a conversion rate of 2.50-3.00%. In comparison, competitors like pamperedchef.com had a significantly higher revenue of $4,111,290 with 35,031 transactions and 1,545,819 sessions, but a similar AOV and conversion rate to OXO. Meanwhile, surlatable.com stood out with a revenue of $12,898,933, 68,201 transactions, and 1,915,442 sessions, along with a higher AOV and conversion rate. OXO competes well in terms of conversion rate but has room to increase revenue and sessions to match top performers in the industry.

#1 kitchenandcompany.com
9.8K
Revenue
7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 everythingkitchens.com
375.2K
Revenue
157.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#3 pamperedchef.com
4.1M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 thecooksnookmcpherson.com
13K
Revenue
6.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#5 surlatable.com
12.9M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for everythingkitchens.comeverythingkitchens.com
Favicon for frenchpresscoffee.comfrenchpresscoffee.com
Favicon for cookswarehouse.comcookswarehouse.com
Favicon for thecooksnookmcpherson.comthecooksnookmcpherson.com
Favicon for kitchenandcompany.comkitchenandcompany.com
TOP MARKET PERFORMERSby revenue
1
Favicon for containerstore.comcontainerstore.com
$14.3M
2
Favicon for surlatable.comsurlatable.com
3
Favicon for lakeland.co.uklakeland.co.uk
4
Favicon for pamperedchef.compamperedchef.com
5
Favicon for seattlecoffeegear.comseattlecoffeegear.com
6
Favicon for oxo.comoxo.com
7
Favicon for pleasanthillgrain.compleasanthillgrain.com
8
Favicon for everythingkitchens.comeverythingkitchens.com
9
Favicon for frenchpresscoffee.comfrenchpresscoffee.com
10
Favicon for cookswarehouse.comcookswarehouse.com
oxo.com vs top market performers
oxo.com
top retailers
conversion rate vs average order value for oxo.com and its competitors
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oxo.com brandsby revenue

1
Logo for logoLogo
Top retailers:resmed.comcrucial.comawaytravel.com
2
Logo for good gripsGood Grips
Top retailers:containerstore.comfranscakeandcandy.comdowntownstores.co.uk
3
Logo for oxo totOxo Tot
Top retailers:bedbathandbeyond.combabylist.comamazon.com
4
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Top retailers:amazon.comhsn.comamazon.de

oxo.com categoriesby revenue

1
Kitchen Appliances
Top retailers:keurig.comamazon.comamazon.de
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Coffee Grinders
Top retailers:amazon.comebay.comamazon.de
4
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Top retailers:amazon.comwilliams-sonoma.comamazon.de
5
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Top retailers:temu.comebay.comikea.com
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brands overtime comparison

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oxo.com channels

Identify top traffic channels that drive growth for oxo.comand discover how performance of traffic channels has changed over time.

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oxo.com Google Ads spend

Evaluate oxo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oxo.com devices

Review oxo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oxo.com top markets

Explore oxo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oxo.com country & global rank

Assess the ranking of oxo.com among other retailers within its primary country and worldwide.

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