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Sep 2024
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Home/Insights/Retailers/oldguysrule.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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11.8K
Revenue
4.4K
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for oldguysrule.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

OldGuysRule.com is an online platform that offers a wide variety of products targeted towards older gentlemen. They sell an array of items including clothing (shirts, hats, and accessories) and gifts, with themes centered around the lifestyle, wisdom, and humor associated with aging.

oldguysrule.com’s revenueOVER TIME
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Over the past three months, oldguysrule.com revenue has experienced decline of 34%, compared to the preceding three months.

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oldguysrule.com revenue decline for last six months
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OVERVIEW
In September 2024, oldguysrule.com in the FASHION AND APPAREL industry had a revenue of $11,835, conversion rate of 3.00-3.50%, AOV of $75-100, and 4,431 sessions. Comparatively, the median revenue was $94,472, high conversion rate 3.32%, high AOV $399, and median sessions 36,862. The top performer in the industry was shein.com with $621,844,493 in revenue and 175,831,303 sessions. oldguysrule.com's metrics show potential for growth in online sales, with room for improvement in conversion rate and AOV to match industry benchmarks.
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oldguysrule.com competitors

oldguysrule.com outperforms its competitors in terms of revenue, transactions, sessions, and conversion rate. Among the competitors, sandiegosurfco.com has the closest revenue at $6,422, while hubbsandcompany.com has the lowest revenue at $3,186. In terms of transactions, phillysocks.com leads with 45 transactions, followed by sandiegosurfco.com with 93 transactions. When it comes to sessions, sandiegosurfco.com has the highest at 3,672, while hannahsbythelake.com has the lowest at 1,615. oldguysrule.com and phillysocks.com tie for the highest average order value (AOV) at $75-100. However, phillysocks.com has the highest conversion rate at 4.00-4.50%, outperforming oldguysrule.com's 3.00-3.50% conversion rate. Overall, oldguysrule.com stands out as a top performer among its competitors in the older male demographic niche.

#1 phillysocks.com
4.4K
Revenue
1K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 sandiegosurfco.com
6.4K
Revenue
3.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 hannahsbythelake.com
1.6K
Revenue
1.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
#4 hubbsandcompany.com
3.2K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#5 goldenrulend.com
4.3K
Revenue
1.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
oldguysrule.com vs top market performers
oldguysrule.com
top retailers
conversion rate vs average order value for oldguysrule.com and its competitors
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Top products on oldguysrule.comby revenue

#1 Hammock Vacation
$25.4
Price
$9.9K
Revenue
#2 The Older I Get... The Better I was (Oval)
$25.4
Price
$7.3K
Revenue
#3 On Permanent Vacation Trucker Hat
$26
Price
$6.1K
Revenue
#4 It Took Decades
$25.4
Price
Revenue
#5 Aged to Perfection Baseball Cap (Slate)
$25
Price
Revenue
#6 Local Legend Baseball Cap
$25
Price
Revenue
#7 On Permanent Vacation
$25.4
Price
Revenue
#8 Oak Cask Oval
$25.4
Price
Revenue
#9 Still Grillin
$25.6
Price
Revenue
#10 Born In The USA
$25.3
Price
Revenue
#1 Hammock Vacation
$25.4
Price
$9.9K
Revenue
#2 The Older I Get... The Better I was (Oval)
$25.4
Price
$7.3K
Revenue
#3 On Permanent Vacation Trucker Hat
$26
Price
$6.1K
Revenue
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oldguysrule.com brandsby revenue

1
Logo for vintage goodsVintage Goods

oldguysrule.com categoriesby revenue

2
Shirts & Tops
3
Apparel & Accessories
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brands overtime comparison

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oldguysrule.com channels

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oldguysrule.com Google Ads spend

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oldguysrule.com devices

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oldguysrule.com top markets

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oldguysrule.com country & global rank

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