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Nov 2025
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Home/Insights/Retailers/oldguysrule.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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62.2K
Revenue
Nov 25
26.6K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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OldGuysRule.com is an online platform that offers a wide variety of products targeted towards older gentlemen. They sell an array of items including clothing (shirts, hats, and accessories) and gifts, with themes centered around the lifestyle, wisdom, and humor associated with aging.

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oldguysrule.com Annual Revenue and Growth

oldguysrule.com's annual sales on its online store amounted to $379.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$379.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
oldguysrule.com revenue by year

oldguysrule.com's monthly revenueOVER TIME
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Over the past three months, oldguysrule.com revenue has experienced growth of 51%, compared to the preceding three months.

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oldguysrule.com revenue growth for last six months
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OVERVIEW
In November 2025, oldguysrule.com, operating in the FASHION AND APPAREL industry, generated $62,222 in online sales, below the median of $93,064; its conversion rate ranged from 3.00-3.50%, slightly surpassing the industry average of 3.37%, while the average order value (AOV) was between $50-75, significantly lower than the high of $375; the site attracted 26,627 sessions, compared to the industry median of 36,492, and dwarfed by the largest player, shein.com, which reported over $916 million in revenue and over 342 million sessions.
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oldguysrule.com competitors

In November 2025, oldguysrule.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. oldguysrule.com generated a revenue of $62,222 from 836 transactions and 26,627 sessions with an AOV ranging between $50-$75 and a conversion rate of 3.00-3.50%. In comparison, sandiegosurfco.com generated $7,329 revenue from 76 transactions and 2,801 sessions, hannahsbythelake.com generated $496 revenue from 8 transactions and 324 sessions, hubbsandcompany.com generated $3,086 revenue from 17 transactions and 692 sessions, and goldenrulend.com generated $5,359 revenue from 42 transactions and 1,669 sessions. With higher revenue, transactions, sessions, and conversion rate, oldguysrule.com emerged as a top performer among its competitors in the online market for the specified period.

sandiegosurfco.com screenshot
#1 sandiegosurfco.com
7.3K
Revenue
2.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hannahsbythelake.com screenshot
#2 hannahsbythelake.com
496
Revenue
324.4
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hubbsandcompany.com screenshot
#3 hubbsandcompany.com
3.1K
Revenue
692.1
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
goldenrulend.com screenshot
#4 goldenrulend.com
5.4K
Revenue
1.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
noisebot.com screenshot
#5 noisebot.com
2.8K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
oldguysrule.com vs top market performers
oldguysrule.com
top retailers
conversion rate vs average order value for oldguysrule.com and its competitors
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Revenue share by device at oldguysrule.com

In November large majority of sales on oldguysrule.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on oldguysrule.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldguysrule.com channels

Identify top traffic channels that drive growth for oldguysrule.comand discover how performance of traffic channels has changed over time.

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oldguysrule.com Google Ads spend

Evaluate oldguysrule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldguysrule.com devices

Review oldguysrule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldguysrule.com top markets

Explore oldguysrule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldguysrule.com country & global rank

Assess the ranking of oldguysrule.com among other retailers within its primary country and worldwide.

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