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Home/Insights/Retailers/oldguysrule.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for oldguysrule.comoldguysrule.com

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9K
Revenue
Aug 26
4.5K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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OldGuysRule.com is an online platform that offers a wide variety of products targeted towards older gentlemen. They sell an array of items including clothing (shirts, hats, and accessories) and gifts, with themes centered around the lifestyle, wisdom, and humor associated with aging.

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oldguysrule.com Annual Revenue and Growth

oldguysrule.com's annual sales on its online store amounted to $325.2K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$325.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oldguysrule.com revenue by year

oldguysrule.com's monthly revenueOVER TIME
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Over the past three months, oldguysrule.com revenue has experienced growth of 14%, compared to the preceding three months.

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oldguysrule.com revenue growth for last six months
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OVERVIEW
In August 2026, oldguysrule.com, which falls under the fashion and apparel category, generated $8,988 in revenue from online sales. This figure is significantly below the average fashion and apparel store, which typically sees around $87,900 monthly. The site's conversion rate was 2.50-3.00%, comfortably within the typical range of 0.65% to 3.1%. The average order value (AOV) stood at $75-100, also within the category's typical range of $84 to $408. Additionally, oldguysrule.com had 4,476 sessions, far lower than the average fashion and apparel store's 37,200 monthly sessions.
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oldguysrule.com competitors

In August 2026, oldguysrule.com trails its competitors in revenue, generating $8,988 compared to sandiegosurfco.com’s $9,869. However, oldguysrule.com excels in transactions, leading with 117 compared to sandiegosurfco.com’s 95 and surpassing all other competitors. Additionally, oldguysrule.com maintains the highest sessions at 4,476, outpacing sandiegosurfco.com, which recorded 3,393 sessions. The average order value (AOV) for oldguysrule.com ranges from $75-100, which is notably lower than sandiegosurfco.com’s AOV of $100-125. Conversion rates are consistent across the board, with oldguysrule.com at 2.50-3.00%, similar to sandiegosurfco.com’s 2.50-3.00% and outpacing hubbsandcompany.com’s 2.00-2.50%. Overall, oldguysrule.com demonstrates strengths in transactions and sessions, despite revenue challenges.

sandiegosurfco.com screenshot
#1 sandiegosurfco.com
9.9K
Revenue
3.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hannahsbythelake.com screenshot
#2 hannahsbythelake.com
2.2K
Revenue
1.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hubbsandcompany.com screenshot
#3 hubbsandcompany.com
5.2K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
goldenrulend.com screenshot
#4 goldenrulend.com
5K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
noisebot.com screenshot
#5 noisebot.com
5.8K
Revenue
2.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
oldguysrule.com vs top market performers
oldguysrule.com
top retailers
conversion rate vs average order value for oldguysrule.com and its competitors
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Revenue share by device at oldguysrule.com

In August large majority of sales on oldguysrule.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on oldguysrule.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldguysrule.com channels

Identify top traffic channels that drive growth for oldguysrule.comand discover how performance of traffic channels has changed over time.

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oldguysrule.com Google Ads spend

Evaluate oldguysrule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldguysrule.com devices

Review oldguysrule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldguysrule.com top markets

Explore oldguysrule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldguysrule.com country & global rank

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