May 2024

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Home/Insights/Retailers/oldguysrule.com

TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

oldguysrule.com

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37.8K

Revenue

20.7K

Sessions

2.5-3.0%

Conversion rate

$50-75

Average order value

Online only revenue for oldguysrule.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

OldGuysRule.com is an online platform that offers a wide variety of products targeted towards older gentlemen. They sell an array of items including clothing (shirts, hats, and accessories) and gifts, with themes centered around the lifestyle, wisdom, and humor associated with aging.

oldguysrule.com’s revenueOVER TIME
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Over the past three months, oldguysrule.com revenue has experienced growth of 31%, compared to the preceding three months.

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oldguysrule.com revenue growth for last six months

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OVERVIEW

In May 2024, oldguysrule.com in the FASHION AND APPAREL industry had revenue of $37,826 with a median revenue of $121,484, while macys.com leads with $669,720,873. The conversion rate for oldguysrule.com is 2.50-3.00%, compared to 3.06% as very high and 0.77% as very low. The AOV for oldguysrule.com is $50-75, with a very high AOV of $386 and a very low of $75. oldguysrule.com had 20,734 sessions, significantly less than the top performer shein.com with 197,636,423 sessions, and lower than the median of 44,812 in the FASHION AND APPAREL category.

oldguysrule.com competitors

oldguysrule.com outperforms its competitors in terms of revenue, transactions, and sessions. In comparison to similar domains like sandiegosurfco.com, hubbsandcompany.com, phillysocks.com, hannahsbythelake.com, and goldenrulend.com, oldguysrule.com generates the highest revenue of $37,826 with 575 transactions and 20,734 sessions in May 2024. While oldguysrule.com and sandiegosurfco.com have a similar Average Order Value (AOV) of $50-75 and conversion rate of 2.50-3.00, oldguysrule.com surpasses in overall performance. Competitors like goldenrulend.com may have higher AOV and conversion rates, but oldguysrule.com attracts a larger number of transactions and sessions, indicating a stronger presence and engagement among customers. This positions oldguysrule.com as a leader in the market, excelling in both revenue generation and customer interaction.

#1 phillysocks.com

14.8K

Revenue

5.2K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#2 sandiegosurfco.com

14.7K

Revenue

10.1K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 hannahsbythelake.com

Revenue

2.3K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 hubbsandcompany.com

9.7K

Revenue

5.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#5 goldenrulend.com

25.9K

Revenue

7.1K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

oldguysrule.com vs top market performers

oldguysrule.com

top retailers

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Top products on oldguysrule.comby revenue

#1 The Older I Get... The Better I was (Oval)

$25.5

Price

$6.9K

Revenue

#2 Local Legend Baseball Cap

$25

Price

$4.9K

Revenue

#3 Rusty Truck

$25.4

Price

$4.5K

Revenue

#4 On Permanent Vacation Trucker Hat

$26

Price

Revenue

#5 On Permanent Vacation

$25.4

Price

Revenue

#6 Oak Cask Oval

$25.4

Price

Revenue

#7 Road Trippin'

$25.3

Price

Revenue

#8 Living Legend

$25.3

Price

Revenue

#9 Born & Bred

$25.4

Price

Revenue

#10 Aged to Perfection Baseball Cap (Stone)

$25

Price

Revenue

#1 The Older I Get... The Better I was (Oval)

$25.5

Price

$6.9K

Revenue

#2 Local Legend Baseball Cap

$25

Price

$4.9K

Revenue

#3 Rusty Truck

$25.4

Price

$4.5K

Revenue

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oldguysrule.com brandsby revenue

Vintage Goods

oldguysrule.com categoriesby revenue

Hats

Top retailers:neweracap.com aloyoga.com hollisterco.com

Shirts & Tops

Top retailers:gap.com hollisterco.com hm.com

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

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Top retailers:ebay.com temu.com etsy.com

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oldguysrule.com channels

Identify top traffic channels that drive growth for oldguysrule.comand discover how performance of traffic channels has changed over time.

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oldguysrule.com Google Ads spend

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oldguysrule.com devices

Review oldguysrule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldguysrule.com top markets

Explore oldguysrule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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