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Sep 2026
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Home/Insights/Retailers/oldguysrule.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for oldguysrule.comoldguysrule.com

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20K
Revenue
Sep 26
9K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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OldGuysRule.com is an online platform that offers a wide variety of products targeted towards older gentlemen. They sell an array of items including clothing (shirts, hats, and accessories) and gifts, with themes centered around the lifestyle, wisdom, and humor associated with aging.

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oldguysrule.com Annual Revenue and Growth

oldguysrule.com's annual sales on its online store amounted to $325.2K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$325.2K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
oldguysrule.com revenue by year

oldguysrule.com's monthly revenueOVER TIME
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Over the past three months, oldguysrule.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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oldguysrule.com revenue decline for last six months
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OVERVIEW
In September 2026, oldguysrule.com, a fashion and apparel category site, generated $20,000 in online sales, which is below the $63,500 average for an average fashion and apparel store. The site's conversion rate of 2.00-2.50% falls within the typical range of 0.67% to 3.16%. Its average order value (AOV) of $75-100 is also within the typical range of $79 to $406. With 8,981 sessions, oldguysrule.com is significantly below the 26,000 sessions seen by an average fashion and apparel store.
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oldguysrule.com competitors

In September 2026, oldguysrule.com trails its competitors in conversion rates, standing at 2.00-2.50%. However, it leads significantly in revenue, generating $20,000 from 218 transactions across 8,981 sessions. Comparatively, phillysocks.com has a conversion rate of 4.00-4.50% but achieves just $1,313 in revenue from 16 transactions and 402 sessions. Similarly, sandiegosurfco.com has a conversion rate of 2.50-3.00% with $11,100 in revenue from 118 transactions over 4,148 sessions. Meanwhile, hubbsandcompany.com, with a conversion rate matching oldguysrule.com, earns $7,033 through 57 transactions in 2,369 sessions. Despite trailing in conversion rates, oldguysrule.com outperforms its competitors in revenue, transactions, and sessions, solidifying its position as the leader in these metrics.

phillysocks.com screenshot
#1 phillysocks.com
1.3K
Revenue
401.7
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
sandiegosurfco.com screenshot
#2 sandiegosurfco.com
11.1K
Revenue
4.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hannahsbythelake.com screenshot
#3 hannahsbythelake.com
1.4K
Revenue
814.6
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hubbsandcompany.com screenshot
#4 hubbsandcompany.com
7K
Revenue
2.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
reellifegear.com screenshot
#5 reellifegear.com
2.8K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
oldguysrule.com vs top market performers
oldguysrule.com
top retailers
conversion rate vs average order value for oldguysrule.com and its competitors
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Revenue share by device at oldguysrule.com

In September large majority of sales on oldguysrule.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on oldguysrule.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oldguysrule.com channels

Identify top traffic channels that drive growth for oldguysrule.comand discover how performance of traffic channels has changed over time.

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oldguysrule.com Google Ads spend

Evaluate oldguysrule.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oldguysrule.com devices

Review oldguysrule.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oldguysrule.com top markets

Explore oldguysrule.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oldguysrule.com country & global rank

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