oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $2.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to remain broadly in line with last year.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced growth of 38%, compared to the preceding three months.
oilily.com competitors
The competitive set includes oilily.com, modeherz.de, and welovebags.de. In July 2026, oilily.com generated $229,000 in revenue from 1,370 transactions and 86,100 sessions, trailing modeherz.de by $268,000 in revenue and 1,957 transactions. While oilily.com has a conversion rate between 1.50-2.00%, welovebags.de outperforms it with a rate between 2.00-2.50%. Although oilily.com’s average order value (AOV) of $150-175 is comparable, it ranks last in sessions, lagging modeherz.de by 276,000 sessions. In contrast, modeherz.de leads significantly across all metrics, solidifying its position as the top competitor in this market.
Revenue share by device at oilily.com
In July large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
