oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $2.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 19%, compared to the preceding three months.
oilily.com competitors
In May 2026, oilily.com reported a revenue of $156,027 from 976 transactions and 67,364 sessions, resulting in an average order value (AOV) between $150-175 and a conversion rate of 1.00-1.50%. In comparison, modeherz.de generated significantly higher revenue at $331,936 with 2,251 transactions over 326,771 sessions, boasting a lower AOV of $125-150 and a conversion rate of 0.50-1.00%. Meanwhile, welovebags.de also outperformed oilily.com with revenue of $245,331 from 1,658 transactions on just 69,464 sessions, showing a robust conversion rate of 2.00-2.50% and a similar AOV of $125-150. Overall, oilily.com lags behind its competitors in terms of revenue and transaction volume while maintaining a relatively higher AOV, indicating potential for growth in conversion efficiency.
Revenue share by device at oilily.com
In May large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
