oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 10%, compared to the preceding three months.
oilily.com competitors
In November 2025, oilily.com reported a revenue of $166,058 with 989 transactions and 61,372 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, modeherz.de outperformed oilily.com with a revenue of $521,486 from 3,199 transactions and 289,889 sessions, although they shared similar AOV and conversion rate ranges. welovebags.de also surpassed oilily.com in revenue at $303,879 with 2,270 transactions and 91,234 sessions, boasting a higher conversion rate range of 2.00-2.50%. On the other hand, zalando.nl stood out with a significantly higher revenue of $67,187,036 from 682,318 transactions and 16,665,149 sessions, despite a lower AOV range. zalando.nl also showcased a superior conversion rate range of 4.00-4.50%, indicating strong performance in converting sessions into transactions.
Revenue share by device at oilily.com
In November large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
