oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $2.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced growth of 2.6%, compared to the preceding three months.
oilily.com competitors
In March 2026, oilily.com generated $134,401 in revenue with 836 transactions and 56,319 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, modeherz.de outperformed oilily.com with revenue of $377,031 from 2,399 transactions and 309,959 sessions, with a similar AOV and a conversion rate of 0.50-1.00%. However, welovebags.de also surpassed oilily.com, earning $309,359 from 2,037 transactions and 92,214 sessions, with a higher conversion rate of 2.00-2.50% despite a similar AOV. zalando.nl, on the other hand, significantly outperformed all competitors with $37,345,543 in revenue from 380,628 transactions and 13,575,465 sessions, with a lower AOV of $75-100 but a higher conversion rate of 2.50-3.00%. oilily.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at oilily.com
In March large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
