oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 4.6%, compared to the preceding three months.
oilily.com competitors
In September 2025, oilily.com generated a revenue of $158,995 from 985 transactions and 61,372 sessions, with an average order value (AOV) ranging between $150-175 and a conversion rate of 1.50-2.00%. In comparison, modeherz.de had a higher revenue of $336,955 from 2,125 transactions and 239,817 sessions, but a lower conversion rate of 0.50-1.00%. welovebags.de surpassed both oilily.com and modeherz.de with a revenue of $420,472 from 3,194 transactions and 111,508 sessions, boasting a higher conversion rate of 2.50-3.00%. On the other hand, zalando.nl far exceeded all competitors with a revenue of $47,568,144 from 489,915 transactions and 12,687,268 sessions, although its AOV was lower at $75-100, but with a conversion rate of 3.50-4.00%. Overall, oilily.com's performance was strong but fell behind in revenue compared to its competitors in September 2025.
Revenue share by device at oilily.com
In September large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
