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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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150.4K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.

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oilily.com's revenueOVER TIME
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Over the past three months, oilily.com revenue has experienced growth of 62%, compared to the preceding three months.

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oilily.com revenue growth for last six months
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OVERVIEW
In May 2025, oilily.com in the FASHION AND APPAREL industry generated $150,425 in online sales, with a conversion rate of 1.50-2.00% and an average order value of $175-200. The site had 54,911 sessions, while shein.com led with 224,142,058 sessions and the highest revenue of $731,622,726. The median revenue for the industry was $81,783, with a very high conversion rate of 3.09% and AOV of $415, and a low conversion rate of 0.67% and AOV of $82. oilily.com performed well in revenue and sessions compared to industry averages.
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oilily.com competitors

In May 2025, oilily.com generated $150,425 in revenue from 835 transactions and 54,911 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 1.50-2.00%. Compared to its competitors, zalando.nl leads the pack with $49,953,425 in revenue from 443,749 transactions and 13,536,644 sessions, boasting an AOV of $100-125 and a high conversion rate of 3.00-3.50%. welovebags.de follows with $737,751 in revenue from 5,001 transactions and 182,128 sessions, an AOV of $125-150, and a conversion rate of 2.50-3.00%. Lastly, modeherz.de recorded $394,582 in revenue from 2,263 transactions and 308,780 sessions, with an AOV of $150-175 but a lower conversion rate of 0.50-1.00%. oilily.com holds its ground with solid performance metrics, especially in terms of conversion rate and AOV, despite facing stiff competition in the online retail space.

modeherz.de screenshot
#1 modeherz.de
394.6K
Revenue
308.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
welovebags.de screenshot
#2 welovebags.de
737.8K
Revenue
182.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
zalando.nl screenshot
#3 zalando.nl
50M
Revenue
13.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
oilily.com vs top market performers
oilily.com
top retailers
conversion rate vs average order value for oilily.com and its competitors
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Revenue share by device at oilily.com

In May large majority of sales on oilily.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on oilily.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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oilily.com channels

Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.

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oilily.com Google Ads spend

Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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oilily.com devices

Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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oilily.com top markets

Explore oilily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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oilily.com country & global rank

Assess the ranking of oilily.com among other retailers within its primary country and worldwide.

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