oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $2.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced growth of 14%, compared to the preceding three months.
oilily.com competitors
In January 2026, oilily.com reported a revenue of $206,565 with 1,291 transactions and 81,104 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 1.50-2.00%. Compared to its competitors, modeherz.de generated higher revenue at $454,077 with 2,922 transactions and 486,315 sessions, but had a lower conversion rate of 0.50-1.00%. On the other hand, welovebags.de had revenue of $212,676 with 1,275 transactions and 62,655 sessions, along with a higher conversion rate of 2.00-2.50%. In contrast, zalando.nl stood out with significantly higher revenue of $51,850,490 from 524,412 transactions and 15,556,619 sessions, a lower AOV of $75-$100, and the highest conversion rate of 3.00-3.50%. Overall, oilily.com's performance falls within the range of its competitors in terms of revenue and AOV, but its conversion rate could be improved to compete with the top performers in the market.
Revenue share by device at oilily.com
In January large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
