oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $2.1M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 19%, compared to the preceding three months.
oilily.com competitors
In April 2026, oilily.com reported revenue of $142,651 from 931 transactions across 63,668 sessions, achieving an average order value (AOV) between $150-175 and a conversion rate of 1.00-1.50%. In comparison, modeherz.de outperformed oilily.com with a revenue of $308,175 from 1,974 transactions and significantly more sessions at 329,018, despite having a similar AOV. modeherz.de’s conversion rate, ranging from 0.50-1.00%, indicates lower efficiency in turning visitors into customers compared to oilily.com. Meanwhile, welovebags.de generated $489,019 in revenue from 3,474 transactions with an AOV of $125-150, demonstrating higher sales but at a lower average order value. With a robust conversion rate of 2.50-3.00%, welovebags.de outshines both oilily.com and modeherz.de in turning visitors into paying customers. Overall, oilily.com shows promising conversion metrics amidst strong competition in the online retail space.
Revenue share by device at oilily.com
In April large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
