oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 5.4%, compared to the preceding three months.
oilily.com competitors
In December 2025, oilily.com had a revenue of $167,943 with 1,046 transactions and 66,831 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, modeherz.de generated $540,197 in revenue from 3,501 transactions and 357,741 sessions, with a similar AOV and a conversion rate of 0.50-1.00%. welovebags.de had $406,890 in revenue, 2,617 transactions, and 109,399 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. On the other hand, zalando.nl outperformed all competitors significantly, raking in $52,381,377 in revenue from 531,467 transactions and 14,935,381 sessions, with a lower AOV of $75-100 but a higher conversion rate of 3.50-4.00%. oilily.com's metrics position it within the range of its competitors, but it lags behind zalando.nl in terms of revenue and conversion rate.
Revenue share by device at oilily.com
In December large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
