oilily.com
Oilily.com is an online retailer that offers a variety of products including clothing, accessories, and beauty items. They specialize in colorful and vibrant designs for women, girls, and babies. Customers can find a range of dresses, tops, skirts, bags, and more on their website, catering to diverse fashion preferences.
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oilily.com Annual Revenue and Growth
oilily.com's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
oilily.com's monthly revenueOVER TIME
Over the past three months, oilily.com revenue has experienced decline of 10%, compared to the preceding three months.
oilily.com competitors
In October 2025, oilily.com generated $154,938 in revenue from 958 transactions and 58,824 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, modeherz.de had a higher revenue of $352,856 with 2,256 transactions and 242,444 sessions, but a lower conversion rate of 0.50-1.00%. welovebags.de also outperformed oilily.com with $410,371 in revenue from 3,161 transactions and 116,016 sessions, with a higher conversion rate of 2.50-3.00%, despite a slightly lower AOV of $125-150. On the other hand, zalando.nl had a significantly higher revenue of $50,439,930 from 521,505 transactions and 12,957,992 sessions, with a lower AOV of $75-100 but the highest conversion rate of 4.00-4.50%. Overall, oilily.com's performance in terms of revenue and conversion rate falls between its competitors, showcasing a competitive position in the market.
Revenue share by device at oilily.com
In October large majority of sales on oilily.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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oilily.com channels
Identify top traffic channels that drive growth for oilily.comand discover how performance of traffic channels has changed over time.
oilily.com Google Ads spend
Evaluate oilily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
oilily.com devices
Review oilily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
