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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.6M
Revenue
Nov 25
480.1K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS
  • D2C

Obelink.nl is a website that offers a wide range of products for camping and outdoor activities. Their inventory includes tents, camping gear, caravan and motorhome accessories, outdoor clothing, hiking equipment, and more. The website provides a convenient platform for customers to browse and purchase these items online.

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obelink.nl Annual Revenue and Growth

obelink.nl's annual sales on its online store amounted to $26.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$26.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
obelink.nl revenue by year

obelink.nl's monthly revenueOVER TIME
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Over the past three months, obelink.nl revenue has experienced decline of 38%, compared to the preceding three months.

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obelink.nl revenue decline for last six months
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OVERVIEW
In November 2025, obelink.nl generated $1,553,897 in online sales, significantly surpassing the sports industry median of $89,556, though still far from the leading competitor, garmin.com, at $203,335,992. The site's conversion rate ranged from 2.00% to 2.50%, below the high benchmark of 3.31%, while its average order value (AOV) was between $150 and $175, also lower than the industry high of $552. With 480,077 sessions, obelink.nl outperformed the median of 31,405 but lagged behind dickssportinggoods.com, which achieved 57,640,222 sessions, indicating room for growth in user engagement and sales conversion.
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obelink.nl competitors

In November 2025, obelink.nl generated €1,553,897 in revenue from 9,919 transactions with 480,077 sessions, resulting in an average order value (AOV) of €150-175 and a conversion rate of 2.00-2.50%. In comparison, reimo.com had revenue of €576,634 from 1,250 transactions with 189,577 sessions, an AOV of €450-475, and a conversion rate of 0.50-1.00%. Meanwhile, thule.com outperformed both obelink.nl and reimo.com with €8,095,596 in revenue from 26,472 transactions and 2,082,252 sessions, an AOV of €300-325, and a conversion rate of 1.00-1.50%. Despite obelink.nl having a lower revenue and fewer transactions than thule.com, its AOV and conversion rate fall within the mid-range compared to its competitors.

reimo.com screenshot
#1 reimo.com
576.6K
Revenue
189.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
thule.com screenshot
#2 thule.com
8.1M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
obelink.nl vs top market performers
obelink.nl
top retailers
conversion rate vs average order value for obelink.nl and its competitors
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Revenue share by device at obelink.nl

In November large majority of sales on obelink.nl, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on obelink.nl, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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obelink.nl channels

Identify top traffic channels that drive growth for obelink.nland discover how performance of traffic channels has changed over time.

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obelink.nl Google Ads spend

Evaluate obelink.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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obelink.nl devices

Review obelink.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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obelink.nl top markets

Explore obelink.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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obelink.nl country & global rank

Assess the ranking of obelink.nl among other retailers within its primary country and worldwide.

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